University of Texas Southwestern Medical Center
Manager Marketing Communications, Pediatrics
University of Texas Southwestern Medical Center, Dallas, Texas, United States, 75215
WHY UT SOUTHWESTERN?
With over 75 years of excellence in Dallas-Fort Worth, Texas, UT Southwestern is committed to excellence, innovation, teamwork, and compassion. As a world-renowned medical and research center, we strive to provide the best possible care, resources, and benefits for our valued employees. Ranked as the number 1 hospital in Dallas-Fort Worth according to U.S. News & World Report, we invest in you with opportunities for career growth and development to align with your future goals. Our highly competitive benefits package offers healthcare, PTO and paid holidays, on-site childcare, wage, merit increases and so much more. We invite you to be a part of the UT Southwestern team where you'll discover a culture of teamwork, professionalism, and a rewarding career!
JOB SUMMARY The Marketing Communications Manager position will help plan and implement promotional strategies developed to drive awareness, preference, and increased utilization of UT Southwestern's clinical enterprise. The position will focus primarily on developing, executing, and evaluating marketing communications initiatives in conjunction with senior leadership, as well as managing the creation and production of advertising and collateral materials on behalf of UT Southwestern and its clinical services. Responsibilities include project management, developing and supporting digital/social media marketing strategies as well as institutional recruiting efforts. Strong writing skills and knowledge of health care communications, brand marketing, advertising, PR/media relations, internal and external communications required. Experience with
Adobe Creative Cloud, Canva, Canto, SharePoint, still photography and video editing
preferred. The position reports to the Associate Vice President for Marketing.
BENEFITS UT Southwestern is proud to offer a competitive and comprehensive benefits package to eligible employees. Our benefits are designed to support your overall wellbeing, and include: PPO medical plan, available day one at no cost for full-time employee-only coverage 100% coverage for preventive healthcare - no copay Paid Time Off, available day one Retirement Programs through the Teacher Retirement System of Texas (TRS) Paid Parental Leave Benefit Wellness programs Tuition Reimbursement Public Service Loan Forgiveness (PSLF) Qualified Employer Learn more about these and other UTSW employee benefits! EXPERIENCE AND EDUCATION Required Education Bachelor's Degree Experience 8 years experience in the development of marketing communications, magazine publishing or advertising, and 4 years specialized in marketing communications in a corporation or advertising agency. JOB DUTIES In collaboration with senior leadership, develop and execute marketing communications plans and initiatives, based on the strategic goals of the institution. Ensure feedback loop for all tactical elements of the plans and communication vehicles, enabling tracking and recalibrating, if necessary, to ensure growth goals are met. Provide editorial oversight and direction on strategic Health System communications, including managerial oversight of consumer health publications, ongoing direct mail appeals, and content-driven marketing activities in support of consumer health events. Research, write and edit new print and electronic content for the clinical service lines as needed. Plan, develop, and implement promotional and marketing communications materials as needed by designated clinical service areas, targeting both referring physicians and consumers. Work closely with the various business managers for the clinical units, in both the hospital and faculty practice to ensure that their identified marketing communications needs are being met. Serve as "account manager" for the creative team on marketing communications initiatives: formulate written project documentation and work with the team to assign project milestones, develop the creative pieces and then evaluate their effectiveness and assess general return on investment. Negotiate with and manage the work of outside vendors as appropriate. Maintain an awareness of key market segments. Proactively leverage medical center research and other existing sources of information in internal and external marketing plans. Perform other duties as assigned. SECURITY AND EEO STATEMENT Security This position is security-sensitive and subject to Texas Education Code 51.215, which authorizes UT Southwestern to obtain criminal history record information.
EEO Statement UT Southwestern Medical Center is committed to an educational and working environment that provides equal opportunity to all members of the University community. As an equal opportunity employer, UT Southwestern prohibits unlawful discrimination, including discrimination on the basis of race, color, religion, national origin, sex, sexual orientation, gender identity, gender expression, age, disability, genetic information, citizenship status, or veteran status.
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JOB SUMMARY The Marketing Communications Manager position will help plan and implement promotional strategies developed to drive awareness, preference, and increased utilization of UT Southwestern's clinical enterprise. The position will focus primarily on developing, executing, and evaluating marketing communications initiatives in conjunction with senior leadership, as well as managing the creation and production of advertising and collateral materials on behalf of UT Southwestern and its clinical services. Responsibilities include project management, developing and supporting digital/social media marketing strategies as well as institutional recruiting efforts. Strong writing skills and knowledge of health care communications, brand marketing, advertising, PR/media relations, internal and external communications required. Experience with
Adobe Creative Cloud, Canva, Canto, SharePoint, still photography and video editing
preferred. The position reports to the Associate Vice President for Marketing.
BENEFITS UT Southwestern is proud to offer a competitive and comprehensive benefits package to eligible employees. Our benefits are designed to support your overall wellbeing, and include: PPO medical plan, available day one at no cost for full-time employee-only coverage 100% coverage for preventive healthcare - no copay Paid Time Off, available day one Retirement Programs through the Teacher Retirement System of Texas (TRS) Paid Parental Leave Benefit Wellness programs Tuition Reimbursement Public Service Loan Forgiveness (PSLF) Qualified Employer Learn more about these and other UTSW employee benefits! EXPERIENCE AND EDUCATION Required Education Bachelor's Degree Experience 8 years experience in the development of marketing communications, magazine publishing or advertising, and 4 years specialized in marketing communications in a corporation or advertising agency. JOB DUTIES In collaboration with senior leadership, develop and execute marketing communications plans and initiatives, based on the strategic goals of the institution. Ensure feedback loop for all tactical elements of the plans and communication vehicles, enabling tracking and recalibrating, if necessary, to ensure growth goals are met. Provide editorial oversight and direction on strategic Health System communications, including managerial oversight of consumer health publications, ongoing direct mail appeals, and content-driven marketing activities in support of consumer health events. Research, write and edit new print and electronic content for the clinical service lines as needed. Plan, develop, and implement promotional and marketing communications materials as needed by designated clinical service areas, targeting both referring physicians and consumers. Work closely with the various business managers for the clinical units, in both the hospital and faculty practice to ensure that their identified marketing communications needs are being met. Serve as "account manager" for the creative team on marketing communications initiatives: formulate written project documentation and work with the team to assign project milestones, develop the creative pieces and then evaluate their effectiveness and assess general return on investment. Negotiate with and manage the work of outside vendors as appropriate. Maintain an awareness of key market segments. Proactively leverage medical center research and other existing sources of information in internal and external marketing plans. Perform other duties as assigned. SECURITY AND EEO STATEMENT Security This position is security-sensitive and subject to Texas Education Code 51.215, which authorizes UT Southwestern to obtain criminal history record information.
EEO Statement UT Southwestern Medical Center is committed to an educational and working environment that provides equal opportunity to all members of the University community. As an equal opportunity employer, UT Southwestern prohibits unlawful discrimination, including discrimination on the basis of race, color, religion, national origin, sex, sexual orientation, gender identity, gender expression, age, disability, genetic information, citizenship status, or veteran status.
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