The General
Senior Marketing Specialist (Flex Office/Home)
The General, Boston, Massachusetts, us, 02298
This position is an integral member of the Brand Strategy team and is responsible for contributing to the strategy, planning, execution, measurement, and optimization of brand marketing initiatives. This position works to ensure that deliverables are designed with excellence and in accordance with brand standards, objectives, and KPIs.
Position Compensation Range:
$76,000.00 - $125,000.00
Pay Rate Type:
Salary Compensation may vary based on the job level and your geographic work location. Relocation support is offered for eligible candidates. Primary Accountabilities: Assists in management of the ad production process including brief creation, concept creation, ad testing, vendor selection, onsite production, and post-production. Assists in review and approval of creative assets with internal teams, partner agencies, and executive leadership. Assists with brand research initiatives including quarterly brand health tracking and creative asset testing: managing contractual paperwork, coordinating with research partners, sharing results with key internal stakeholders. Contributes to high-level, long-term brand strategy and evolution, assists with medium-term communications and campaign planning, and shorter-term engagement strategies to accomplish communication objectives. Assists with strategy projects including (but not limited to): brand positioning, evolution and brand tone of voice/verbal identity, and works closely with the creative team to grow and maintain our Brand Guidelines. Contributes strategic recommendations related to experience planning such as channel strategy and tactical planning. Manages, tracks, and communicates team assignments and deadlines, leads administrative coordination of team, acts as primary liaison to external agency partners. Identifies and communicates ways to improve the team and its processes. Be a steward of the Brand -- Ensures companywide adherence to Brand Guidelines as well as helps manage brand creative assets (photography, creative output, copy, brief templates, etc.). Supports organization mission, vision, values, policies, and practices. Other duties as assigned. Education and Experience: Bachelor's Degree in communications, advertising, brand planning, business or related field. 5+ years of professional experience in crafting brand architecture, positioning, and strategy. Preferred Qualifications: Demonstrated experience providing customer-driven solutions, support, or service. Demonstrated experience with ad production. Demonstrated experience with brand activations and/or experiential marketing. Demonstrated experience leading projects. Demonstrated experience in ad testing, brand research, and related analytics. Solid knowledge and understanding of software tools, techniques, and practices for protecting the integrity of corporate data. Work Environment:
In this flex office/home role, you will be expected to work a minimum of 10 days per month from the office. Candidates should reside within approximately 35-50 miles of the following office locations: Nashville, TN 37214; Madison, WI 53783; Boston, MA 02110; Atlanta, GA metro area; Denver, CO 80112; Eden Prairie, MN 55343; Keene, NH 03431; St. Joseph, MO 64507; Phoenix, AZ 85034. We encourage you to apply even if you do not meet all of the requirements listed above. Skills can be used in many different ways, and your life and professional experience may be relevant beyond what a list of requirements will capture. We encourage those who are passionate about what we do to apply! We provide benefits that support your physical, emotional, and financial wellbeing. You will have access to comprehensive medical, dental, vision and wellbeing benefits that enable you to take care of your health. We also offer a competitive 401(k) contribution, a pension plan, an annual incentive, 9 paid holidays and a paid time off program (23 days accrued annually for full-time employees). In addition, our student loan repayment program and paid-family leave are available to support our employees and their families. Interns and contingent workers are not eligible for American Family Insurance Group benefits. Note:
Earlier this year, American Family Insurance announced its intent to sell The General to Sentry Insurance, pending regulatory approval. Following the closing of the acquisition, which is expected by the end of this year, selected candidates will transition to Sentry Insurance's benefit package. We are an equal opportunity employer. It is our policy to comply with all applicable federal, state and local laws pertaining to non-discrimination, non-harassment, and equal opportunity. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.
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Salary Compensation may vary based on the job level and your geographic work location. Relocation support is offered for eligible candidates. Primary Accountabilities: Assists in management of the ad production process including brief creation, concept creation, ad testing, vendor selection, onsite production, and post-production. Assists in review and approval of creative assets with internal teams, partner agencies, and executive leadership. Assists with brand research initiatives including quarterly brand health tracking and creative asset testing: managing contractual paperwork, coordinating with research partners, sharing results with key internal stakeholders. Contributes to high-level, long-term brand strategy and evolution, assists with medium-term communications and campaign planning, and shorter-term engagement strategies to accomplish communication objectives. Assists with strategy projects including (but not limited to): brand positioning, evolution and brand tone of voice/verbal identity, and works closely with the creative team to grow and maintain our Brand Guidelines. Contributes strategic recommendations related to experience planning such as channel strategy and tactical planning. Manages, tracks, and communicates team assignments and deadlines, leads administrative coordination of team, acts as primary liaison to external agency partners. Identifies and communicates ways to improve the team and its processes. Be a steward of the Brand -- Ensures companywide adherence to Brand Guidelines as well as helps manage brand creative assets (photography, creative output, copy, brief templates, etc.). Supports organization mission, vision, values, policies, and practices. Other duties as assigned. Education and Experience: Bachelor's Degree in communications, advertising, brand planning, business or related field. 5+ years of professional experience in crafting brand architecture, positioning, and strategy. Preferred Qualifications: Demonstrated experience providing customer-driven solutions, support, or service. Demonstrated experience with ad production. Demonstrated experience with brand activations and/or experiential marketing. Demonstrated experience leading projects. Demonstrated experience in ad testing, brand research, and related analytics. Solid knowledge and understanding of software tools, techniques, and practices for protecting the integrity of corporate data. Work Environment:
In this flex office/home role, you will be expected to work a minimum of 10 days per month from the office. Candidates should reside within approximately 35-50 miles of the following office locations: Nashville, TN 37214; Madison, WI 53783; Boston, MA 02110; Atlanta, GA metro area; Denver, CO 80112; Eden Prairie, MN 55343; Keene, NH 03431; St. Joseph, MO 64507; Phoenix, AZ 85034. We encourage you to apply even if you do not meet all of the requirements listed above. Skills can be used in many different ways, and your life and professional experience may be relevant beyond what a list of requirements will capture. We encourage those who are passionate about what we do to apply! We provide benefits that support your physical, emotional, and financial wellbeing. You will have access to comprehensive medical, dental, vision and wellbeing benefits that enable you to take care of your health. We also offer a competitive 401(k) contribution, a pension plan, an annual incentive, 9 paid holidays and a paid time off program (23 days accrued annually for full-time employees). In addition, our student loan repayment program and paid-family leave are available to support our employees and their families. Interns and contingent workers are not eligible for American Family Insurance Group benefits. Note:
Earlier this year, American Family Insurance announced its intent to sell The General to Sentry Insurance, pending regulatory approval. Following the closing of the acquisition, which is expected by the end of this year, selected candidates will transition to Sentry Insurance's benefit package. We are an equal opportunity employer. It is our policy to comply with all applicable federal, state and local laws pertaining to non-discrimination, non-harassment, and equal opportunity. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.
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