Product Marketing Manager - WEX Business Payments and Platforms
WEX, Portland, ME, United States
WEX is an innovative payments and technology company leading the way in a rapidly changing environment. Our goal is to simplify the business of running a business for our customers and free them to spend more time, with less worry, on the things they love. We are on a journey to build a unified, world-class user experience across our products and services and leverage customer-driven innovation to power our growth and strategic initiatives.
As we lean into our mission to "simplify the business of running a business," WEX is looking to simplify and reimagine experiences, starting from the customer perspective. We are seeking a Product Marketing Manager to lead the strategic positioning, go-to-market planning, and execution for WEX's business payments products, with a focus on rapid experimentation and learning, accelerated growth, adoption, and customer engagement.
About the Team:
As part of a high-performing and collaborative team, you are a visionary leader who thrives on crafting compelling narratives and delivering impactful go-to-market strategies. You are passionate about understanding customer and market needs and experiment relentlessly to unlock growth, with a bias to using data to drive decisions, deliver results, and measure results. This role will be located in one of WEX's US Hub locations
Location:
Remote, with a requirement to reside within 30 miles of one of the following locations: Portland, ME; Boston, MA; Chicago, IL; Washington, DC; Dallas, TX; or San Jose, CA.
Key Responsibilities:
Strategic Positioning: Develop compelling product value propositions and messaging built on the foundation of customer problems, needs, and feedback resulting in higher customer acquisition and retention rates.
Go-to-Market Planning: Develop iterative go-to-market strategies that are informed by early customer feedback and market testing, and drive alignment across teams for successful adoption to achieve faster time-to-market, improved early adoption rates, and higher satisfaction from both internal teams and customers.
Market and Customer Insights: Engage directly with customers and partners, leveraging both qualitative and quantitative research to deeply understand their needs, behaviors, and challenges. Use these insights to inform product development, positioning, and prioritization of features leading to higher customer satisfaction (CSAT), Net Promoter Scores (NPS), and reduced churn
Sales and Customer Enablement: Equip Sales and Customer Success teams with customer-focused and market driven tools and assets that articulate how the product solves critical customer problems to drive successful engagement and increase revenue.
Demand Generation and Customer Activation: Partner with Revenue Marketing to design customer-centric campaigns that not only drive awareness but also educate and activate customers, helping to achieve measurable pipeline growth, increased product engagement, and faster realization of value by customers, contributing to overall revenue and retention.
Product Advocacy: Partner with product teams on the roadmap and solution set to drive continued acquisition, engagement and monetization. Represent the customer's voice in internal discussions, and the product in external settings, demonstrating how it aligns with solving critical problems and delivering value.
Cross-Functional Collaboration: Act as a bridge between Product, Design, Engineering, Sales, Marketing, and Customer Success, leading to faster product iterations, more cohesive customer journeys, and better overall team efficiency.
Performance and Learning Measurement: Define and track success metrics based on customer outcomes, such as adoption rates, feature engagement, and customer satisfaction resulting in continuous improvements to marketing effectiveness, increased customer engagement, and sustained revenue growth.
Qualifications:
5-7+ years of experience in product marketing, preferably in a B2B or technology-driven environment.
3-5 years working with corporate payments, processing and platforms
Demonstrates a sense of urgency, curiosity and willingness to learn from customers across all stages of the customer journey
High degree of analytical thinking
Track record of leading successful go-to-market strategies and driving measurable business outcomes.
Deep understanding of customer-focused messaging, competitive positioning, and market dynamics.
Strong communication and presentation skills, with experience crafting compelling narratives for diverse audiences.
Demonstrated ability to work cross-functionally and influence stakeholders across all levels of an organization.
Self-starter with excellent project management skills and a detail-oriented mindset.
Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
Preferred Skills:
Experience in the payments, SaaS, or technology industry.
Familiarity with analytics tools to measure and optimize marketing performance.
Ability to balance strategic thinking with hands-on execution.
Why Join WEX?
At WEX, we simplify the complex so our customers can thrive. Join a company committed to innovation and customer-driven growth, where your expertise and passion will drive real impact.
Apply Today!
The base pay range represents the anticipated low and high end of the pay range for this position. Actual pay rates will vary and will be based on various factors, such as your qualifications, skills, competencies, and proficiency for the role. Base pay is one component of WEX's total compensation package. Most sales positions are eligible for commission under the terms of an applicable plan. Non-sales roles are typically eligible for a quarterly or annual bonus based on their role and applicable plan. WEX's comprehensive and market competitive benefits are designed to support your personal and professional well-being. Benefits include health, dental and vision insurances, retirement savings plan, paid time off, health savings account, flexible spending accounts, life insurance, disability insurance, tuition reimbursement, and more. For more information, check out the "About Us" section. Pay Range: $93,000.00 - $123,000.00