Vice President of Product Marketing

Vice President, Product Marketing WEX is an innovative benefits, payments, and technology company looking to forge the way in a rapidly changing environment, with a goal to simplify the business of doing business for our customers, freeing them to spend more time, with less worry, on the things they love. The Digital team, consisting of Product Management, Design, Product Marketing, and Data, Analytics & AI, is leading WEX’s efforts to create innovative experiences, supported by new operating and business models, while delivering the products to meet near-term needs. From proactive insights to AI agents to eliminate work, we are reimagining the end-to-end experience for customers. We are seeking a visionary, forward-thinking, and transformative Vice President of Product Marketing to join our Digital leadership team, reporting directly to the Chief Digital Officer. Key Responsibilities: Champion a product-led growth approach to product marketing, ensuring alignment with the principles of customer centricity, continuous innovation, and data-driven decision making. Develop and implement innovative, data-driven strategies that optimize product placement, adoption, and overall market penetration. Lead, mentor, and inspire a high-performing team of product marketers, fostering a culture of collaboration, creativity, and excellence. Act as a strategic change agent, proactively identifying opportunities to enhance our product marketing approach and drive continuous improvement. Craft and execute bold yet pragmatic marketing plans that deliver tangible revenue results while supporting our long-term growth trajectory, with quantified outcomes to drive decisions. Collaborate effectively with cross-functional teams, including Product, Marketing, Sales, and Customer Support, to ensure seamless product launches and ongoing market success. Elevate the product marketing conversation, both internally and externally, inspiring colleagues and stakeholders to embrace a modern, data-driven, and customer-obsessed perspective. Leverage data-driven insights to identify and capitalize on market opportunities, actively contributing to the creation and analysis of relevant data. Partner closely with Marketing and Communications to proactively develop compelling narratives that showcase our products' value proposition and inspire customers to choose us. Keep the organization up-to-date with latest market trends and competitive intelligence, leading to proactive strategies to reinforce our benefits and differentiate ourselves from competitors. Direct and support market research collection, analysis, and interpretation of market data for short- and long-term market forecasts and reports. Maintain brand standards and ensure compliance across all marketing and communications channels. Identify competitors and evaluate their strategies and positioning and devise counter-strategies. Qualifications: Extensive experience in Product Marketing, with a proven track record of successfully launching new products and driving core business growth, with clear impact on revenue and/or growth. Expertise in payments, fintech, B2B SaaS and/or small business preferred, including in-depth understanding of market dynamics, customer segmentation, and competitive landscapes within our industry. Experience working in product-led growth environments, with an emphasis on using data and insights to drive key decisions. Deep understanding of modern product marketing principles, including product-led growth, customer journey mapping, and data-driven storytelling. Demonstrated ability to translate customer insights into compelling product positioning and messaging. Strong proficiency in analyzing market and product performance data to derive insights that inform product messaging, pricing, and positioning strategies. Ability to clearly articulate complex ideas and product value through compelling narratives, using both quantitative and qualitative data. Strong analytical and problem-solving abilities, coupled with a data-driven decision-making approach. Exceptional leadership, communication, and interpersonal skills, with the ability to influence and inspire teams at all levels. Demonstrated experience leading large-scale transformation, with the ability to inspire and engage diverse stakeholders to ensure engagement and optimal adoption. Ability to foster a culture of continuous learning, adaptability, and innovation. Comfortable with ambiguous, changing situations, and decision making. Benefits: Be part of a dynamic and innovative team that is transforming the way we approach product marketing. Make a real impact on the company's success by driving revenue growth and market leadership. Work in a collaborative and supportive environment that values creativity, initiative, and continuous learning. If you are a highly motivated and results-oriented leader with a passion for product marketing and a desire to make a significant contribution to a growing company, we encourage you to apply. Join us on our journey to transform the future of product marketing! The base pay range represents the anticipated low and high end of the pay range for this position. Actual pay rates will vary and will be based on various factors, such as your qualifications, skills, competencies, and proficiency for the role. Base pay is one component of WEX's total compensation package. Most sales positions are eligible for commission under the terms of an applicable plan. Non-sales roles are typically eligible for a quarterly or annual bonus based on their role and applicable plan. WEX's comprehensive and market competitive benefits are designed to support your personal and professional well-being. Benefits include health, dental and vision insurances, retirement savings plan, paid time off, health savings account, flexible spending accounts, life insurance, disability insurance, tuition reimbursement, and more. For more information, check out the "About Us" section. Pay Range:

$220,000.00 - $293,000.00

#J-18808-Ljbffr