Avenue Z
Account Based Marketing Intern
Avenue Z, Orlando, FL, United States
About Avenue Z, Inc.
At Avenue Z, we are a dynamic media and technology company with a powerful influence across all channels. Our leadership has been at the forefront of digital marketing and communications for over 30 years, pioneering innovative strategies that drive meaningful change in brand performance and business growth.
When you join Avenue Z, you become part of a team that doesn't just adapt to change but leads it, guiding some of the world's most influential leaders and brands to new heights. We are driven by a deep passion for our craft and an unwavering commitment to integrity in everything we do. If you share our passion and values, explore our current job openings to see how you can make an impact with us.
Role Overview
Avenue Z is seeking an Intern who is eager to gain hands-on experience in a dynamic agency environment. As an Account Based Marketing Intern, you'll have the opportunity to learn about ABM strategies, collaborate with cross-functional teams, work on digital marketing projects, and contribute to the overall success of revenue generating activities for Avenue Z.
As an ABM Intern, you will play a critical role in the planning, launch and analysis of campaigns targeting Avenue Z's Ideal Customer Profile (ICP).
Responsibilities
At Avenue Z, we are a dynamic media and technology company with a powerful influence across all channels. Our leadership has been at the forefront of digital marketing and communications for over 30 years, pioneering innovative strategies that drive meaningful change in brand performance and business growth.
When you join Avenue Z, you become part of a team that doesn't just adapt to change but leads it, guiding some of the world's most influential leaders and brands to new heights. We are driven by a deep passion for our craft and an unwavering commitment to integrity in everything we do. If you share our passion and values, explore our current job openings to see how you can make an impact with us.
Role Overview
Avenue Z is seeking an Intern who is eager to gain hands-on experience in a dynamic agency environment. As an Account Based Marketing Intern, you'll have the opportunity to learn about ABM strategies, collaborate with cross-functional teams, work on digital marketing projects, and contribute to the overall success of revenue generating activities for Avenue Z.
As an ABM Intern, you will play a critical role in the planning, launch and analysis of campaigns targeting Avenue Z's Ideal Customer Profile (ICP).
Responsibilities
- Identify, research and analyze Avenue Z's target accounts and their key decision makers, utilizing the CRM to segment audiences and drive pipeline growth.
- Support the development of ABM campaigns through the creation of personalized content and messaging.
- Contribute to ongoing optimization and reporting for active campaigns to uncover new opportunities and build executive reports.
- Assist in the ongoing analysis of Avenue Z's target audience, competitors, and market trends to optimize digital growth strategies.
- Contributing to overall CRM maintenance and data quality, monitoring newly created prospects, active workflows, etc.
- Hands-on experience with B2B marketing best practices and how to execute against business objectives.
- Practical knowledge of a full-suite of marketing tools including but limited to: HubSpot, SEMrush, Google Analytics, etc.
- Exposure to working in a multi-department environment to ensure internal alignment and campaign success.
- Skills in analyzing and interpreting performance metrics to improve marketing efforts.
- Time management and organizational skills in a fast-paced, dynamic work environment.
- Currently pursuing a degree in Communications, Marketing, Advertising, or a related field, or possess relevant internship or work experience.
- Familiarity with marketing tools such as WordPress, HubSpot, and Google Analytics preferred but not required.
- Strong organizational skills and attention to detail.
- Analytical mindset with the ability to interpret data and provide actionable insights.
- Ability to commit to a 20-24 hours/week schedule for the semester, compensated at $20/hour.
- Access to a reliable laptop for the duration of the internship.