Global Head of Brand & Campaigns

At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.

When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.

Global Head of Brand & Campaigns

Why We Have This Role

The Head of Global Brand and Campaigns will be responsible for overseeing the strategic direction and execution of all global marketing initiatives, including brand and global campaigns, creative and content, events, and digital and email marketing. This leadership role will work closely with the CMO and marketing executive team to ensure alignment of marketing strategies with business objectives, while fostering collaboration across Qualtrics stakeholders to create a unified, compelling narrative in the market.

As a key member of the leadership team, you will drive the evolution of the company's global marketing strategy, optimizing brand performance across regions and markets, and ensure consistency in messaging and brand experience. The ideal candidate will be an experienced leader with a track record of success in leading cross-functional teams, developing high-impact campaigns and creative, and driving results in a fast-paced, global environment.

How You’ll Find Success

• Seeking someone who thrives in a collaborative and dynamic environment, with the ability to establish successful partnerships across both business and creative stakeholders.

• Must have a demonstrated ability to recruit and develop high-performing talent in a regionally dispersed team.

• Strong executive presence and comfort with creating clear direction, plans, processes, and organization alignment in a fast-growing, multi-channel, 150+ person marketing organization.

How You’ll Grow

• By joining Qualtrics, you become part of a team that dares to pursue groundbreaking experiences.

• Our mission is to build technology that positively impacts businesses and makes them more human.

• As a member of our global marketing organization, you will be a leader within a diverse and inclusive community that values the voice of each individual. We strive for representation that reflects the world we live in and goes beyond it.

• You will have the opportunity to lead and be a part of a team that upholds values such as transparency, whole-hearted commitment, customer obsession, unity, and resourcefulness.

• We encourage big-picture thinking and foster an environment that embraces innovation and creativity. You will have the freedom to flex your strategic and tactical skills, all within a fast-paced and high-growth setting.

Things You’ll Do

• Define and execute a unified strategy for brand growth across global campaigns, content, creative, events, and email marketing.

• Collaborate with the executive leadership team to ensure your team’s objectives are aligned with the overall marketing strategy.

• Oversee the development of brand assets and ensure consistent application of brand guidelines across all marketing materials, campaigns, and touchpoints.

• Strengthen the company's brand presence in existing and new markets, ensuring it resonates with diverse audiences and drives brand loyalty.

• Lead the ideation, execution, and optimization of large-scale global marketing campaigns (digital, print, social, experiential) that drive awareness, acquisition, and engagement.

• Develop measurable goals and KPIs for each campaign to ensure alignment with business objectives and track campaign performance across all regions.

• Oversee the development and distribution of compelling, on-brand content that resonates with target audiences, including thought leadership, blog posts, case studies, white papers, videos, and social media content.

• Ensure that content strategies align with both global brand objectives and regional market needs.

• Lead global event strategy, including our annual user conference, 3P events, branded tours, ensuring these events align with the Qualtrics marketing story and high-level of customer experience and brand standards.

• Oversee the company’s email marketing programs, driving engagement and lead nurturing across global markets.

• Ensure email campaigns are strategically aligned with broader marketing initiatives, data-driven, and optimized for ROI.

• Work with the digital marketing team to leverage analytics and performance metrics to continually improve email and digital marketing efforts.

What We’re Looking For On Your CV

• Experience leading and developing a high-performing, diverse team of marketing professionals across global functions.

• Minimum of 10+ years of experience in senior marketing roles, with at least 5 years in a global marketing leadership position overseeing brand, campaigns, content, events, and email marketing.

• Demonstrated success in developing and executing integrated global marketing strategies that drive measurable results.

• Strong leadership and people management skills, with experience in leading diverse, cross-functional teams.

• Strong strategic thinking and problem-solving abilities, with the ability to align marketing strategies to business objectives.

• Expertise in digital marketing, analytics, and marketing automation tools. Strong understanding of marketing technology and data-driven decision-making.

• Strong creative instincts combined with a focus on achieving business results. Ability to balance innovation with practical execution.

• Exceptional communication and presentation skills, with the ability to influence stakeholders at all levels, including executives.

What You Should Know About This Team

• We are a dynamic and adventurous marketing team, unafraid to push boundaries and achieve remarkable results.

• Challenges excite us, as we view them as opportunities for growth and positive transformation.

• We are not merely observers of change; we actively initiate and drive it.

Our Team’s Favorite Perks and Benefits

• Qualtrics Experience Program - A bonus each year for an experience of your choosing

• Worldwide and diverse community that enjoys helping each other

• At Qualtrics we are constantly working to create an environment where everyone feels safe and comfortable coming to work and can, as a result of our culture, make their best possible contribution to our team

• Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life.

The Qualtrics Hybrid Work Model : Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life.

Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic.

​​​​​​​Applicants in the United States of America have rights under Federal Employment Laws:Family & Medical Leave Act (https://www.dol.gov/agencies/whd/posters/fmla) ,Equal Opportunity Employment (https://www.eeoc.gov/poster) ,Employee Polygraph Protection Act (https://www.dol.gov/agencies/whd/posters/employee-polygraph-protection-act)

Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know.

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For full-time positions, this pay range is for base per year; however, base pay offered may vary depending on location, job-related knowledge, education, skills, and experience. A sign-on bonus and restricted stock units may be included in an employment offer, in addition to a range of medical, financial, and other benefits, based on eligibility criteria.

Washington State Annual Pay Transparency Range

$265,000—$442,000 USD