Senior Product Marketing Manager

Join the team taking Windows to the cloud! If you are passionate about the power of the Microsoft Cloud to transform the Windows experience for organizations of all sizes, this job is for you. Come be at the center of driving technological innovation, strategic planning, and marketing execution for the Windows of the future.

As a Senior Product Marketing Manager for Windows Cloud, you will need to be adept at equipping sales teams with the right tools, resources, and knowledge to effectively position Windows 365 and Azure Virtual Desktop in the Enterprise segment, working in deep partnership with the field, MCAPS, GTM, and cross-functional marketing teams. Additionally, you will define new product offerings for key industry verticals, partnering with developers and product marketing colleagues to understand audience, product-market fit, and product interactions. You will lead key strategies and investments end to end across assigned marketing workstreams, as well as planning for future announcements and product launches in partnership with outbound marketing partners and other customer- and public-facing groups such as brand and storytelling, customer readiness and technical support, and communications teams.

This role is critical to connecting Windows Cloud experiences across Modern Work, Windows, and Azure product teams, as well as helping our customers learn about and adopt our virtualization solutions. You will be a strategic thinker, a storyteller, a customer advocate, and a business advocate who can drive growth and adoption for Windows 365 and Azure Virtual Desktop. This is a high-growth, high-visibility role with significant opportunity for learning and leadership.

Responsibilities

1. Act as the chief advocate and expert for the Windows Cloud portfolio to seller roles, ensuring alignment on business priorities and solution play. Promote technical and product knowledge across the business, including delivering value proposition, Windows 365 and Azure Virtual Desktop differentiation, and compelling demos.
2. Lead others to compile and evaluate vertical-specific intelligence from market or user research, competitive analyses, and trend reports to identify competitive opportunities in the end-user computing and virtualization space for Windows Cloud solutions and determine critical innovations, features, and experiences to grow the addressable market.
3. Define and execute industry-specific GTM strategies and plans (especially healthcare/HSI, financial services/FSI, Government, and Retail) for customer acquisition, adoption, and renewal of Windows Cloud solutions in collaboration with cross-functional teams to foster business growth and align with regional capabilities. Work with other teams to incorporate Windows Cloud value into their plans for expanded reach, as appropriate.
4. Lead regular cadence of strategic discussions with business architects/MCAPS, Modern Work GTM, Azure GTM, and other business groups to drive strategic business planning, execute tactics, gather feedback, and enable field performance. Communicate status, risks, and blockers regularly with extended stakeholder group, and work collaboratively to overcome and iterate or pivot plans to respond to change as needed.
5. Contribute to and influence the long-term product marketing strategy and Windows Cloud roadmap, leveraging a deep understanding of customer, field, and partner needs, aligning with the company vision, mission, and goals.
6. Create and deliver engaging and persuasive content and collateral for various audiences and channels, such as pitches, information sheets, webinars, blogs, videos, white papers, presentations, and sales enablement materials.
7. Partner with others to define experimentation opportunities, success metrics, measurement methodology, objectives & key results (OKRs), and investment roadmap for owned workstreams, tracking performance against success metrics and driving ongoing improvements.
8. Represent Microsoft as a product marketing leader and spokesperson for Windows 365 and Azure Virtual Desktop at internal and external events, such as conferences, webinars, podcasts, and media interviews.

Qualifications

Required/Minimum Qualifications

1. Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in business
2. OR Master's Degree in Marketing, Computer Science, Business or related field AND 3+ years experience in business
3. OR equivalent experience
4. Product marketing experience in the technology industry, preferably in cloud, software, or SaaS products and services
5. Experience creating and executing successful inbound and go-to-market strategies and plans for complex and innovative products and services
6. Experience with communication, presentation, and storytelling skills to craft and deliver clear, compelling, and differentiated messages and content for various audiences and channels
7. Experience targeting & marketing to customers within financial services, healthcare or retail industries
8. Experience identifying growth opportunities, developing, and executing GTM strategy or sales enablement, and collaborating with cross-functional teams to drive growth

Additional or Preferred Qualifications

1. Bachelor's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in business
2. OR Master's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business
3. OR equivalent experience
4. Analytical, strategic, and problem-solving skills, with the ability to use data and insights to drive decisions and actions.
5. Customer-centric and market-oriented mindset, with the ability to understand customer needs, pain points, and motivations, and translate them into value propositions and narratives
6. Collaborative and cross-functional leader, with the ability to influence and work effectively with diverse teams and stakeholders at all levels of the organization
7. Passionate and curious about technology, innovation, and market trends, with the ability to learn quickly and adapt to changing environments
8. Self-motivated, results-oriented, and growth-minded, with the ability to thrive in a fast-paced and dynamic environment

Product Marketing IC4 - The typical base pay range for this role across the U.S. is USD $103,800 - $200,300 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $133,700 - $219,200 per year.

Microsoft will accept applications for the role until December 14, 2024.

Microsoft is an equal opportunity employer. Consistent with applicable law, all qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances.

#J-18808-Ljbffr