Senior Director, Social & Influence Marketing

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Job Category: Program & Project Management

Job Details:

About Salesforce:
We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

Position Overview:
The Senior Director of Social and Influencer Marketing will lead the Salesforce global social media and influencer strategy, driving brand and product awareness, engagement, and community development across multiple platforms. This strategic role requires a visionary leader who can turn social media into a powerful channel for corporate and product storytelling, customer connection, and business growth.

Key Responsibilities:

1. Develop and execute a comprehensive, multi-channel social media and influencer strategy aligned with Salesforce's overall marketing and business objectives.
2. Manage a team of 18 social media professionals, fostering continuous learning, creativity, innovation, and strategic thinking.
3. Collaborate closely with marketing, communications, product, and executive teams to deliver a social editorial calendar with consistent messaging and company representation.
4. Oversee social messaging, content creation, and curation across LinkedIn, Twitter/X, Instagram, YouTube, Facebook, TikTok, and emerging social platforms. Maintain strong partnerships directly with all social platforms.
5. Get hands-on with Salesforce products to find compelling ways to educate and demonstrate new product capabilities with the right audiences on the right channels.
6. Manage the Salesforce global employee social advocacy program and influencer program, regularly onboarding executives & employees and measuring the impact of the program on reach and lead generation.
7. Oversee social listening and social community engagement strategies to understand and respond to customer sentiment, industry trends, and market opportunities.
8. Scale multi-media social creative and guidelines via strong agency partnerships and a center of excellence approach, using Canva and the latest generative AI tools to support social teams across the globe.
9. Concept and execute integrated social media campaigns that showcase Salesforce's thought leadership, product innovations, and corporate values.
10. Provide regular KPI reporting on social media performance, share of voice, ROI, and impact on brand perception and business outcomes.
11. Manage crisis communication and reputation management on social platforms.
12. Drive innovation in social media storytelling, continuously assessing and testing emerging technologies, vendors/partners, and content formats.

Qualifications:

1. 10+ years of progressive experience in social media strategy, digital marketing, or product marketing, with at least 5 years in a senior leadership role.
2. Proven track record of building and leading high-performing social media and/or marketing teams.
3. Deep understanding of social media platforms, emerging trends, and digital marketing technologies.
4. Exceptional written and verbal communication skills.
5. Strong analytical skills with the ability to translate data into actionable insights.
6. Bachelor's degree in Marketing, Communications, or related field; MBA or advanced digital marketing certification preferred.
7. Experience in CRM, CX, or enterprise B2B technology marketing is a significant plus.

Required Skills:

1. Advanced social media strategy development.
2. Team leadership and talent development.
3. Strategic storytelling and content creation.
4. Data analysis and performance measurement.
5. Cross-functional collaboration.
6. Crisis management and communication.
7. Technological adaptability.

Desired Technical Proficiencies:

1. Advanced social media management platforms.
2. Social listening and analytics tools.
3. Customer relationship management (CRM).
4. Content management systems.
5. Digital advertising platforms.
6. Basic video editing and graphic design software.
7. Multi-modal generative AI tools.

Accommodations:
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Posting Statement:
At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at www.equality.com and explore our company benefits at www.salesforcebenefits.com.

Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.

Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce.

Salesforce welcomes all.

Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records. For Washington-based roles, the base salary hiring range for this position is $ to $. For California-based roles, the base salary hiring range for this position is $ to $. Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, benefits. More details about our company benefits can be found at the following link: https://www.salesforcebenefits.com.

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