Senior Product Marketing Manager

Ride by ride, we’re reimagining the world’s best transportation. We envision a world where cities feel small again. Where transportation and tech bring people together, instead of apart. We see the future as community-driven — and it starts with you. Lyft is building out the Product Marketing team to support our rapidly growing platform. The Product Marketing team partners closely with the Product team to determine the strategic direction and positioning of products, drives campaigns when rolling out new products, and optimizes current features to support user growth, engagement, and retention. We are hiring a Senior Product Marketing Manager who is passionate about our technology and has a strong understanding of the customer to help bring new Lyft products to market effectively. We’re looking for a results-driven Product Marketer to lead marketing efforts for our core driver experiences and product offerings. This role will entail a combination of product strategy, cross-functional collaboration and developing positioning, go-to-market strategies and growth for new and existing products. RESPONSIBILITIES

Be the voice and expert of the target audience. Synthesize user insights, industry trends, and competitive intel to develop recommendations for marketing and product strategies. Leverage behavioral data and user insights to develop GTM plans that fuel new product launches and ongoing product adoption. Rapidly experiment and iterate to improve KPIs such as adoption and retention. Work to understand and share the impact and learnings from initiatives you’re driving. Work cross-functionally with Product, Engineering, Data Science, Design, etc., to drive product strategy and shape the product roadmap. Develop and execute on creative briefs to inform creative and copy teams on campaign design and partner with Marketing Ops for launch and measurement. Build evergreen lifecycle strategies to drive ongoing product adoption and business impact. EXPERIENCE & SKILLS

Mandatory: Bachelor’s degree 7+ years of experience relevant to product marketing Analytical thinker and experience in data-driven marketing. Results driven with the ability to analyze complex data to inform strategic decisions. Experience in applying consumer insights to inform and optimize the product experience. Very strong written and verbal communication skills. Thrives in a fast-paced environment and can adapt quickly to shifting priorities. Must have bias toward action and ability to identify and simplify problems. Strong interpersonal skills with the ability to collaborate and work cross-functionally with both analytical and creative teams. Experience developing strategies to solve ambiguous and complex problems. Plus: Growth marketing/ lifecycle marketing experience. Two-sided marketplace experience. Role Specifics

Contractor role (not a full-time employee salaried role). Seeking 40 hours per week. 6 month commitment.

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