Seasonal Campaigns Marketing Lead Job at Apple Inc. in Cupertino

Imagine what you could do here! The people here at Apple don’t just create products — they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work. Here on the Apple Store Online team, we are responsible for Apple’s largest store. Our main goal is to deliver a magical, personal digital experience where customers can shop, buy and learn everything Apple, wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such an extraordinary store, it takes extraordinary people, and we are looking for someone to help us do extraordinary things. We are the marketing engine that drives worldwide gifting events including Holiday, Valentine’s Day and Mother’s Day as well as promotional offers such as Back to School and the Apple Shopping Event.

Description

As the Marketing lead for seasonal campaigns and promos, you will drive the strategic development and execution of marketing campaigns at Apple Retail - across apple.com, the Apple Store online, in the Apple Store app, and in over 500 stores globally.

Responsibilities:

1. Write and deliver the marketing strategy for campaigns and promotions at Retail; drive the end-to-end process to ensure work is performed flawlessly, on time.
2. Collaborate with cross-functional teams including Product Marketing, Marcom, Digital Merchandising, Store Operations and Finance, to ensure ongoing alignment of strategies and messaging that meet business objectives.
3. Partner across the organization to develop innovative ways to drive traffic and reach for maximum marketing impact, using paid, owned and earned media channels.
4. Track and report on key campaign metrics, identify trends to understand what’s driving performance, spotlight opportunities and recommendations for improvement.

Minimum Qualifications:

• 7+ years work experience, with at least 4 years of omni-channel marketing experience in a global capacity.
• Expertise in online and outbound marketing channels, in-store physical and digital marketing touch points.
• Strong written and verbal communication skills; skilled at building and delivering compelling presentations to partners and leaders alike.
• Strong program and project management skills, able to juggle multiple initiatives and deliver work on aggressive timelines.
• Able to analyze data and identify performance trends that inform marketing strategies and new tactics.

Preferred Qualifications:

• 7+ years of omni-channel marketing experience in a global capacity.
• Able to analyze data and identify performance trends that inform marketing strategies and new tactics.
• Proven experience leading, managing and measuring large-scale marketing initiatives.
• Experienced in developing clear, concise marketing and creative briefs.
• Able to connect dots between information, different work streams, and key partners to advise the work.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant.

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