Senior Media Buyer

Job description - Senior Media BuyerOverview Hydroviv is a leading water filter company dedicated to providing clean and safe drinking water solutions. Now a part of Culligan International, we continue to innovate and expand our reach, helping households eliminate confusion about their water quality. We pride ourselves on being committed to science, sustainability, and helping people.Business entity: Culligan Consumer Products Division - HydrovivLocation: Remote, USASummary: We are seeking an experienced, highly analytical Senior Media Buyer to join our team. The ideal candidate will manage end-to-end paid media strategies with a focus on performance, growth, and efficiency in multiple platforms, including Google Ads, Meta, Youtube, TikTok, Reddit, Pinterest, CTV, and other ad platforms. You will be responsible for identifying opportunities for paid media campaigns, managing and optimizing paid media spend across various platforms, and driving revenue for the business. This is a hands-on, results-oriented role requiring a combination of strategic thinking, technical expertise, and strong execution skills.Core role and responsibilities:Media Planning & Strategy:Develop and execute strategic media buying plans across all major platforms (Google Ads,Meta, Youtube, TikTok, Reddit, Pinterest, and CTV) to drive traffic, increase conversions, and achieve revenue targetsCollaborate with the Performance Marketing Manager to write clear, actionable creative briefs for the creative team, ensuring that ad creatives and copy are aligned with campaign objectives, audience preferences, and platform specificationsCampaign Management & Optimization:Manage all aspects of digital media buying, including campaign creation, bidding, budgeting,and performance analysisContinuously test, optimize, and scale campaigns to maximize ROI and meet KPIsCulligan is an Equal Opportunity Employer.•Work closely with the Performance Marketing Manager & eCommerce team to improve landing page performance and user experienceProvide insights and recommendations based on campaign performance to optimize conversion ratesEnsure media spend and campaigns are aligned with financial goalsMonitor and adjust budgets based on performance, seasonality, and business prioritiesAudience Targeting & Segmentation:Leverage advanced audience targeting strategies across platforms to drive customer acquisition and retargeting effortsBuild lookalike audiences and implement creative A/B testing for continuous optimizationContinuously analyze customer segments and target audience behaviors to identify opportunities for segmentation and campaign refinementUse first-party data and third-party tools to enhance targeting strategiesData Analysis & Reporting:Monitor and analyze campaign performance across channels, providing detailed reports on key metrics such as CAC, ROAS, CTR, CPC, and conversion ratesUse insights to customize campaign targeting and KPIs by channelDefine and track key performance indicators (KPIs) for all campaignsProactively review and restructure cross platform performance with MMM and Northbeam analytics dataEnsure all paid media campaigns are meeting or exceeding revenue and ROI targets, and provide insights into why certain campaigns succeeded or failedCollaboration and Communication:Work closely with creative, content, and eCommerce partners to ensure campaigns are aligned with brand messaging and to provide actionable insights that drive improved performanceInnovation and Trend Awareness:Keep up-to-date with the latest digital marketing trends, tools, and technologies Regularly assess competitive landscapes to ensure campaigns are innovative and effectiveConduct regular competitive analysis to monitor industry trends, competitor activity, and ad creativesUtilize data to improve your own campaigns and stay ahead of the competitionQualifications:3-5 years experience in digital media buying and performance marketing, with a focus on DTCStrong background in managing large-scale paid media campaignsExtensive experience managing Google Ads, Meta, Youtube, TikTok, Reddit, Pinterest, CTVKnowledge of affiliate/influencer marketing and display networks is a plusStrong analytical skills with the ability to assess campaign performance, identify key insights, and optimize for better resultsProficient with Google Analytics, BI tools (Looker Studio, Looker, etc), and Excel/Sheets for reporting and analysisExcellent communication skills, with the ability to articulate campaign performance, strategy, and recommendations clearly to both internal teams and stakeholdersProven ability to work cross-functionally with creative, eCommerce, and marketing teamsAbility to combine creativity and data to develop innovative, high-performance campaignsBachelor's degree in Marketing, Advertising, Business, or a related fieldTo learn more visit - https://www.hydroviv.com We offer competitive compensation & benefits including: Medical, Dental, Vision, Life, 401(k) & 401k Match, Parental Leave, PTO, Additional voluntary benefits