Amazon
Senior Marketing Manager, Social Marketing
Amazon, Seattle, Washington, us, 98127
DESCRIPTION
Amazon's Global Marketing Team is focused on maximizing the value of Amazon's customer base for all Amazon properties worldwide. The team is highly results-oriented and leverages in-house technology to automate and scale marketing programs that drive new customers and maximize lifetime value through measurable marketing programs and channels. We are looking for a seasoned senior marketer to join our Social Advertising team to help build our growing social media advertising team. The Social Advertising team focuses on leveraging viable social media advertising platforms to grow Amazon businesses. The team seeks top-notch marketers who can create successful automated advertising programs, execute well-structured tests, roll out successful campaigns, and optimize performance over time against clear performance goals. As a Senior Marketing Manager, you will be focused on assessing marketing capabilities, prioritizing new strategies to test, running experiments, and scaling successful strategies. The primary objectives include acquiring new customers, encouraging customers to take high-value actions, and directly generating revenue.
Key job responsibilities Work cross-functionally with engineering to develop new automated programs from end to end. Define experimental frameworks and optimize campaign setups for driving meaningful insights. Define the metrics and processes needed to standardize the management of advertising campaigns. Work directly with social networks to understand platform capabilities and explore marketing campaigns. Design and carry out well-structured experiments (including tracking, measuring, and reporting). Communicate regularly with internal stakeholders and teams to iterate on objectives and opportunities.
BASIC QUALIFICATIONS 6+ years of professional non-internship marketing experience Experience using data and metrics to drive improvements Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables) Experience building, executing, and scaling cross-functional marketing programs
PREFERRED QUALIFICATIONS Experience using SQL or other analytical tools for conducting data analysis Experience with customer segmentation, profiling, and targeting
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company.
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Amazon's Global Marketing Team is focused on maximizing the value of Amazon's customer base for all Amazon properties worldwide. The team is highly results-oriented and leverages in-house technology to automate and scale marketing programs that drive new customers and maximize lifetime value through measurable marketing programs and channels. We are looking for a seasoned senior marketer to join our Social Advertising team to help build our growing social media advertising team. The Social Advertising team focuses on leveraging viable social media advertising platforms to grow Amazon businesses. The team seeks top-notch marketers who can create successful automated advertising programs, execute well-structured tests, roll out successful campaigns, and optimize performance over time against clear performance goals. As a Senior Marketing Manager, you will be focused on assessing marketing capabilities, prioritizing new strategies to test, running experiments, and scaling successful strategies. The primary objectives include acquiring new customers, encouraging customers to take high-value actions, and directly generating revenue.
Key job responsibilities Work cross-functionally with engineering to develop new automated programs from end to end. Define experimental frameworks and optimize campaign setups for driving meaningful insights. Define the metrics and processes needed to standardize the management of advertising campaigns. Work directly with social networks to understand platform capabilities and explore marketing campaigns. Design and carry out well-structured experiments (including tracking, measuring, and reporting). Communicate regularly with internal stakeholders and teams to iterate on objectives and opportunities.
BASIC QUALIFICATIONS 6+ years of professional non-internship marketing experience Experience using data and metrics to drive improvements Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables) Experience building, executing, and scaling cross-functional marketing programs
PREFERRED QUALIFICATIONS Experience using SQL or other analytical tools for conducting data analysis Experience with customer segmentation, profiling, and targeting
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company.
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