Digital Marketing Specialist

Job Title: Digital Marketing Specialist Location: New York, NY - NON-REMOTE / NON-HYBRID Job Type: Full Time About Us: Join Gesture and be a part of revolutionizing the logistical e-commerce and marketing technology industry, where innovation meets passion, and technology shapes the future of consumer-to-brand relationships. At Gesture, we're dedicated to helping our employees discover their passion and purpose while redefining the way people connect and celebrate special moments. What we're looking for: We are seeking a full-time role for a Digital Marketing Specialist or Associate. This person will be responsible for planning, execution, and optimization of our digital marketing campaigns. You will work closely with the marketing team to develop and implement digital strategies that drive brand awareness, lead generation, and revenue growth. This role requires a deep understanding of various digital marketing channels, strong analytical skills, and the ability to adapt to the evolving digital landscape. This is an in-office based position working from our NYC-based office. This role does not support remote or hybrid work. Key Responsibilities: 1. Social Media Platforms Specialist • Demonstrated fluency in Paid Ads campaigns for TikTok, Instagram, Facebook, and other social media platforms. 2. Digital Campaign Management • Plan, execute, and optimize digital marketing campaigns across various channels, including but not limited to, social media, email marketing, search engine marketing (SEM), and display advertising. 3. Content Creation • Collaborate with content creators to develop engaging and relevant content for digital channels, ensuring alignment with the overall marketing strategy. 4. SEO and SEM • Conduct keyword research, monitor website performance, and manage pay-per-click (PPC) advertising campaigns to improve organic and paid search visibility. 5. Email Marketing • Create, segment, and analyze email campaigns to nurture leads and maintain strong communication with our audience. 6. Social Media Management • Develop and implement social media strategies to increase brand presence, engagement, and followership across various platforms. 7. Analytics and Reporting • Monitor, analyze, and report on the performance of digital marketing campaigns, providing insights and recommendations for continuous improvement. 8. Conversion Optimization • Implement A/B testing and other optimization strategies to improve website and landing page conversion rates. 9. Budget Management • Manage and allocate digital marketing budgets effectively to maximize ROI. 10. Market Research • Stay up to date with industry trends, competitor activities, and emerging digital marketing technologies. Required Qualifications: • Bachelor's degree in Marketing, Digital Marketing, or a related field (or equivalent experience). • Proven experience in digital marketing, with a focus on managing campaigns across various channels. • Proficiency in digital marketing tools and platforms such as Google Analytics, Google Ads, social media advertising platforms, email marketing software, etc. • Strong analytical skills and the ability to interpret data to make informed decisions. • Excellent written and verbal communication skills. • Creative thinking and the ability to develop innovative digital marketing strategies. • Detail-oriented and highly organized with strong project management skills. • Ability to work both independently and collaboratively in a team-oriented environment. • Certifications in digital marketing (e.g., Google Ads, HubSpot, or similar) is a plus. Benefits: Compensation: Competitive salary, equity package and performance-based bonuses. Health & Wellness Benefits: Health, dental, and vision insurance. Employer-provided Meal Plan Professional development: Support for ongoing learning and career growth. Work Environment: Positive, friendly, and collaborative atmosphere. Applicant Process: Interested candidates are invited to submit their resume, cover letter, and any relevant coursework or projects. In your cover letter, please emphasize your key skills, experiences, and the reasons you're drawn to this role. Join us in driving operational excellence and success in the e-comm/mar-tech industry. We look forward to welcoming a motivated and talented professional to our team We strongly encourage you to start by downloading our app. In addition, please visit gesture.vip at your earliest convenience to learn more about the company. Gesture is committed to fair and equitable compensation practices. The pay range for this role is in addition to commissions and bonuses. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor. The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. Gesture has a KPI and Pacesetting culture. As such, we are seeking Sharp, Motivated, High-Performing team members. The right candidate will experience the most success in this role, will have a START-UP mindset and is interested in growing with the company from a ground floor opportunity.