T&Pm
Content Planner/Strategist
T&Pm, New York, New York, us, 10261
Who Are We?
T&Pm is one of the world's leading full service creative and media agencies, connecting talent and tech to drive growth for brands. Formed by the integration of The&Partnership and mSix&Partners, it brings together content and distribution into a single, holistic end-to-end marketing solution. Backed by WPP and GroupM and combined with the agility of an entrepreneurial Partner-led mindset, the multi-discipline agency spans four continents with 45 offices and over $1.2 billion dollars in billings globally. As an early adopter with the first ever AI-generated TV ad for Lexus in 2018, T&Pm is focused on harnessing AI across all its outputs with its 1,900 people already trained on WPP's proprietary AI platform Creative Studio, to deliver enhanced outcomes for clients.
We believe in The Power of &, connecting talent & tech to fuel brand growth. Our teams blend creative, media, experience and technology specialists from across our marketing practices. The performance mindset of these teams optimises to business outcomes in every channel, fueled by the latest innovations in AI. Working alongside our clients' marketing departments, we deliver '&mplified Creativity' to solve their business and brand challenges seamlessly, creatively and efficiently.
Ultimately of course, we are our people. They're the most important part of our business, so we want to make a lasting impression on them in the same way they do on us, by striving to become the most important place in their careers.
That's why we do our best to build strong communities around them; provide the best possible opportunities for them to develop & grow; and empower them to make a difference to their clients and the world at large. Our strengths often lie in our differences, so we challenge and champion each other and our clients, to be the very best we can be.
The Role
We are looking for an Content Planner for an AI powered content studio dedicated to a large automotive client. They will work closely with the wider strategy, account, and creative teams to ensure we are delivering best-in-class social media campaigns, helping to create famous brand amplifications that stand out in the social space. While their executional focus should be on social media, they should be an integrated thinker, well versed in the strategic discipline of Account Planning, who puts the consumer at the heart of everything they do.
The role will suit somebody with social media management, editorial, and campaign planning experience who is looking to develop their own skills and experience whilst working with a team of digital and social specialists at a leading creative agency.
Responsibilities Creating and implementing content and campaign strategies from existing brand strategy and creative platforms. Originating content plans from strategy to execution. Working closely with day to day clients to react and respond to comments, questions, and opportunities in social media channels. Producing reports on effectiveness of our social media activity to recommend areas for change and improvement. Bring your passion for and knowledge of social media marketing to support the wider strategy team and agency with ideas, expertise and guidance. Key Skills:
Innate understanding of the strategic process Experience of managing social media channels and campaigns with the ability to show the impact your management has had on the success of these channels. Knowledge of how AI can be utilized in the creation and delivery of content campaigns. In-depth knowledge of how to use social media platforms Proven ability to plan and create impactful campaigns in social media A genuine interest in the role of social media in the marketing mix, and a detailed knowledge of how these channels can be used to deliver against a range of marketing objectives from recruitment to sales to customer service. Comfortable with numbers as well as words - able to produce monthly reports on impact and to describe this performance to clients. An experience of using social media insight tools and platforms is essential (e.g. Facebook insights, Google Analytics). Ability to write inspiring, single minded creative briefs independently. Can construct a persuasive argument in writing or via a presentation. Confident presenting strategic and creative responses to clients. Social/Digital platform analysis. Social Listening for insight gathering and campaign evaluation (E.g. via Crimson Hexagon). Comprehensive understanding of research and insight gathering methods (e.g. primary, secondary, quant, qual). Able to juggle a busy workload with multiple moving parts. Familiar with all the latest social developments and changes, with a clear opinion on how social fits into wider consumer experience and touch points.
T&P
m
embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide creative agency that represents global clients. The more inclusive we are, the more brilliant work we can create together.
The pay range for this role is $100K-$110K. Individual compensation will be commensurate with the candidate's experience and local cost of labor. Salary is subject to change based on factors such as geographic location and cost of living in location of hire. Applicants must be legally authorized to work in the United States
Department Strategy Locations Los Angeles, New York Remote status Hybrid Remote Employment type Full-time
T&Pm is one of the world's leading full service creative and media agencies, connecting talent and tech to drive growth for brands. Formed by the integration of The&Partnership and mSix&Partners, it brings together content and distribution into a single, holistic end-to-end marketing solution. Backed by WPP and GroupM and combined with the agility of an entrepreneurial Partner-led mindset, the multi-discipline agency spans four continents with 45 offices and over $1.2 billion dollars in billings globally. As an early adopter with the first ever AI-generated TV ad for Lexus in 2018, T&Pm is focused on harnessing AI across all its outputs with its 1,900 people already trained on WPP's proprietary AI platform Creative Studio, to deliver enhanced outcomes for clients.
We believe in The Power of &, connecting talent & tech to fuel brand growth. Our teams blend creative, media, experience and technology specialists from across our marketing practices. The performance mindset of these teams optimises to business outcomes in every channel, fueled by the latest innovations in AI. Working alongside our clients' marketing departments, we deliver '&mplified Creativity' to solve their business and brand challenges seamlessly, creatively and efficiently.
Ultimately of course, we are our people. They're the most important part of our business, so we want to make a lasting impression on them in the same way they do on us, by striving to become the most important place in their careers.
That's why we do our best to build strong communities around them; provide the best possible opportunities for them to develop & grow; and empower them to make a difference to their clients and the world at large. Our strengths often lie in our differences, so we challenge and champion each other and our clients, to be the very best we can be.
The Role
We are looking for an Content Planner for an AI powered content studio dedicated to a large automotive client. They will work closely with the wider strategy, account, and creative teams to ensure we are delivering best-in-class social media campaigns, helping to create famous brand amplifications that stand out in the social space. While their executional focus should be on social media, they should be an integrated thinker, well versed in the strategic discipline of Account Planning, who puts the consumer at the heart of everything they do.
The role will suit somebody with social media management, editorial, and campaign planning experience who is looking to develop their own skills and experience whilst working with a team of digital and social specialists at a leading creative agency.
Responsibilities Creating and implementing content and campaign strategies from existing brand strategy and creative platforms. Originating content plans from strategy to execution. Working closely with day to day clients to react and respond to comments, questions, and opportunities in social media channels. Producing reports on effectiveness of our social media activity to recommend areas for change and improvement. Bring your passion for and knowledge of social media marketing to support the wider strategy team and agency with ideas, expertise and guidance. Key Skills:
Innate understanding of the strategic process Experience of managing social media channels and campaigns with the ability to show the impact your management has had on the success of these channels. Knowledge of how AI can be utilized in the creation and delivery of content campaigns. In-depth knowledge of how to use social media platforms Proven ability to plan and create impactful campaigns in social media A genuine interest in the role of social media in the marketing mix, and a detailed knowledge of how these channels can be used to deliver against a range of marketing objectives from recruitment to sales to customer service. Comfortable with numbers as well as words - able to produce monthly reports on impact and to describe this performance to clients. An experience of using social media insight tools and platforms is essential (e.g. Facebook insights, Google Analytics). Ability to write inspiring, single minded creative briefs independently. Can construct a persuasive argument in writing or via a presentation. Confident presenting strategic and creative responses to clients. Social/Digital platform analysis. Social Listening for insight gathering and campaign evaluation (E.g. via Crimson Hexagon). Comprehensive understanding of research and insight gathering methods (e.g. primary, secondary, quant, qual). Able to juggle a busy workload with multiple moving parts. Familiar with all the latest social developments and changes, with a clear opinion on how social fits into wider consumer experience and touch points.
T&P
m
embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide creative agency that represents global clients. The more inclusive we are, the more brilliant work we can create together.
The pay range for this role is $100K-$110K. Individual compensation will be commensurate with the candidate's experience and local cost of labor. Salary is subject to change based on factors such as geographic location and cost of living in location of hire. Applicants must be legally authorized to work in the United States
Department Strategy Locations Los Angeles, New York Remote status Hybrid Remote Employment type Full-time