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Blackstone Group

Creative Director, Experiential - Corporate Affairs

Blackstone Group, New York, NY


Blackstone is the world’s largest alternative asset manager. We seek to create positive economic impact and long-term value for our investors, the companies we invest in, and the communities in which we work. We do this by using extraordinary people and flexible capital to help companies solve problems. Our $1.1 trillion in assets under management include investment vehicles focused on private equity, real estate, public debt and equity, infrastructure, life sciences, growth equity, opportunistic, non-investment grade credit, real assets and secondary funds, all on a global basis. Further information is available at . Follow @blackstone on LinkedIn, Twitter, and Instagram.The Role: You will be responsible for conceptualizing, strategizing, and executing exceptional, innovative, and immersive experiences that captivate audiences, enhance brand awareness, and create lasting memories across Blackstone’s event programming / platform. The ideal candidate will have a deep understanding of consumer behavior, trends, and a proven track record of translating brand objectives into immersive and shareable experiences. This person will have a proven award­winning portfolio and experience in integrated marketing, live-event / experiential production, and brand activation with a primary focus in creative strategy, concept, and design across industries who thinks big and has a track record of bringing those ideas to life. This Creative Director will play an instrumental role in conceiving, articulating, and selling creative concepts, designing experiences, and delivering design requirements across Blackstone's business units, partnering with our Events Marketing team and Group Creative Director to bring the visions for each event to life.Responsibilities:Lead by example, shaping and directing creative campaigns, experiential, and brand activations - determining how Blackstone shows up to events and partnerships through collaborating with cross-functional teams, including marketing, events, and production, to ensure cohesive and integrated campaigns.Build and lead BIG ideas and creative campaigns across our busy schedules of Blackstone-hosted signature events and industry sponsorships.Develop strategic-based creative concepts that align with business objectives, brand identity, and industry trends, into well-rounded integrated campaigns anchored around events.Collaborate with creative directors, art directors, designers, artworkers, events, content, and production teams across all global regions to develop best-in-class solutions, visuals, and environments for Blackstone and our partners.Take direction from Creative Leadership Team on creative development; take guidance and rework appropriately.Lead and inspire others to think creatively and build ideas within integrated creative and marketing teams. Lead and participate in idea workshops with internal Blackstone teams and external vendors to elevate event programming.Craft creative solutions into compelling presentations that take the business through your thought process in a way that is simple to understand and leaves them inspired by every experience.Leverage consumer insights and market research to inform creative strategies and work closely with business and internal stakeholders to understand marketing objectives and develop strategic plans for experiential activations.Qualifications:12+ years of experience in the Creative space.Proven 5+ years of experience as a Creative Director or in a similar creative leadership role, with a focus on experiential marketing or activation. Ideally 2+ years as Creative Director in-house/ brand side.Strong portfolio showcasing successful experiential campaigns and activations - demonstrating your creativity across numerous channels.In-depth understanding of current trends in experiential marketing and consumer behavior.Ability to provide overarching creative direction, concepts, and design with technical execution capabilities within targeted scope, scale, and schedule.Ability to work on multiple concurrent projects, ensuring deliverables are achieved on time while maintaining the highest standards of quality and creativity.Exceptional creative thinking and problem-solving skills.Excellent leadership and communication abilities.Understanding and working experience in partnership marketing - translating brand stories into engaging and memorable experiences that resonate with target audiences.Ability to thrive in a dynamic, collaborative environment.Strong interpersonal skills and ability to build new relationships quickly.Must have an organized and detail-oriented approach with the ability to work under pressure and against tight deadlines.Team player with the ability to work autonomouslyExcellent leadership skills-keeps a level head, solves problems, and motivates teams.Expert design craft, technical awareness, and hands-on execution capabilities across, AutoCAD, SketchUp, Adobe CC, and Figma Microsoft software packages.The duties and responsibilities described here are not exhaustive and additional assignments, duties, or responsibilities may be required of this position.  Assignments, duties, and responsibilities may be changed at any time, with or without notice, by Blackstone in its sole discretion.Expected annual base salary range:$150,000 - $225,000Actual base salary within that range will be determined by several components including but not limited to the individual's experience, skills, qualifications and job location. For roles located outside of the US, please disregard the posted salary bands as these roles will follow a separate compensation process based on local market comparables.Additional compensation: Base salary does not include other forms of compensation or benefits offered in connection with the advertised role.Blackstone is committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, creed, religion, sex, pregnancy, national origin, ancestry, citizenship status, age, marital or partnership status, sexual orientation, gender identity or expression, disability, genetic predisposition, veteran or military status, status as a victim of domestic violence, a sex offense or stalking, or any other class or status in accordance with applicable federal, state and local laws. This policy applies to all terms and conditions of employment, including but not limited to hiring, placement, promotion, termination, transfer, leave of absence, compensation, and training.  All Blackstone employees, including but not limited to recruiting personnel and hiring managers, are required to abide by this policy.If you need a reasonable accommodation to complete your application, please email Human Resources at HR-Recruiting-Americas@Blackstone.com.Depending on the position, you may be required to obtain certain securities licenses if you are in a client facing role and/or if you are engaged in the following:Attending client meetings where you are discussing Blackstone products and/or and client questions; Marketing Blackstone funds to new or existing clients; Supervising or training securities licensed employees; Structuring or creating Blackstone funds/products; andAdvising on marketing plans prepared by a sales team or developing and/or contributing information for marketing materials. Note: The above list is not the exhaustive list of activities requiring securities licenses and there may be roles that require review on a case-by-case basis.  Please speak with your Blackstone Recruiting contact with any questions.To submit your application please complete the form below. Fields marked with a red asterisk * must be completed to be considered for employment (although some can be answered "prefer not to say"). Failure to provide this information may compromise the follow-up of your application. When you have finished click Submit at the bottom of this form.SummaryLocation: New YorkType: Full time