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Google

Chief Marketing Officer (Hybrid)

Google, Atlanta, GA, United States

A company is seeking a strategic and data-driven Chief Marketing Officer (CMO) to lead their marketing efforts with expertise in Local Service Ads, Data & Analytics Tracking, and inbound marketing strategies.

Key Responsibilities:

  1. Local Service Ads Management: Develop and execute optimized strategies for Local Service Ads to drive client visibility and lead generation.
  2. Inbound Marketing Strategy Development: Oversee the creation and execution of inbound strategies that include SEO, PPC, content marketing, email campaigns, and remarketing.
  3. Analytics & Data Tracking: Design and implement robust analytics systems to monitor campaign performance, generate insights, and optimize strategies using tools like Google Analytics and CRMs.
  4. Web Design Oversight: Ensure that websites are optimized for performance, user experience, and SEO to support inbound marketing goals.
  5. PPC Campaigns: Oversee the planning, execution, and optimization of paid search and display advertising campaigns to maximize ROI.
  6. Remarketing & Retargeting: Develop and implement remarketing strategies to re-engage audiences and improve conversion rates.
  7. Team Leadership: Build and manage a high-performing marketing team with expertise in SEO, content marketing, PPC, web design, and analytics.
  8. Market Trends & Innovation: Stay updated on the latest marketing trends, tools, and technologies to keep the company ahead of the competition.

Qualifications:

  1. 3+ years of experience in digital marketing, with a proven track record in Local Service Ads, SEO, PPC, content creation, Google AdWords, and analytics.
  2. Strong expertise in data analytics tools and CRM platforms.
  3. Experience designing and executing integrated inbound marketing strategies that drive measurable growth.
  4. Proficiency in managing PPC campaigns, including Google Ads, Bing Ads, and social media advertising.
  5. Excellent leadership, communication, and project management skills.
  6. Demonstrated success in managing marketing budgets and delivering results-oriented campaigns.
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