Director, Digital Engagement

Who We Are:

The Association of American Medical Colleges is a not-for-profit association dedicated to transforming health care by supporting the entire spectrum of medical education, medical research, patient care, and community collaborations conducted by our member institutions. We are dedicated to the communities we serve and steadfast in our goal to improve the health of people everywhere. The AAMC strives to make a positive impact not only in your career, but in your life. We offer a comprehensive benefits package which features:

• Significant employer 403(b) contribution
• Public transportation subsidy
• Generous paid time off program
• Tuition reimbursement
• Wellness program

Why us, why now?

The Digital Engagement Director will be responsible for leading efforts around AAMC's digital strategy across social media, virtual communities, enterprise email, digital communications, and multimedia, with a keen eye on new and emergent digital trends. The position will work with teams across the AAMC to implement and maintain a coherent digital presence to promote the association's programs, initiatives, advocacy, and thought leadership, supervising a team of specialists and managers. This individual should possess a deep knowledge of digital channels and have strong attention to detail. The Director should also possess the ability to develop and lead cohesive initiatives supporting the overall enterprise-level digital strategy in alignment with AAMC strategic mission areas.

Core job responsibilities include integrating organizational communications outreach efforts across digital platforms and social media, developing and executing a strategic vision for enterprise email, conceiving and implementing staff training and workshops, and working with the Sr. Director of Content and Creative on implementation of the digital strategy in support of broader association-wide and member communications strategies.

How will you make an impact?

Digital Strategy Development and Execution

• Develop overarching campaign/initiative digital communications strategies and plans that include goals, target markets and audiences, digital assets (creative, content, etc.), performance evaluation, and optimization.

• Provide strategic input to innovate and deliver digital solutions based on market research, focus groups, surveys, and user experience studies.

• Identify new opportunities for digital content and spearhead execution of these initiatives.

• Evaluate and demonstrate the business impact of digital programs through reports and dashboards including demand, conversions, and other relevant KPIs.

• Display extensive knowledge on integrating digital and traditional channels effectively.

Digital Content Operations

• Manage staff with duties including social media, enterprise email, virtual communities, and other digital-related duties as assigned.

• Ensure a dynamic, growing, engaged presence on social media, including new platforms, and virtual communities.

• Develop and oversee execution of an overarching content strategy and editorial vision for enterprise email and develop organizational standards and practices.

• Work across the enterprise to identify opportunities to promote enterprise-level thought leadership, including AAMC original research, best practices, and policy advocacy.

Training and Collaboration

• Develop and implement staff training and workshops related to AAMC's digital strategy with the goal of improving digital engagement skillsets.

• Co-lead the AAMC Virtual Communities Core Group to help identify recommendations for enterprise technology platform solutions, governance, and community management.

Reporting and Insights

• Develop and maintain dashboards for the AAMC social, virtual communities, and email platforms

• Proficient with using reporting and analytics tools (Hootsuite, Sprout, Salesforce, etc.)

• Act as the AAMC social, email, and communities reporting SME

• Provide regular updates and status to supervisor, stakeholders and business partners

Day-To-Day Project and Staff Management

• Leverage available management tools for digital operations including social media, communities, and email (i.e. SharePoint, Monday)

• Maintain content calendar

• Collaborate with Strategic Communications on long-term priorities and plans

• Create content when needed, especially during "surge" busy periods such as LSL

What you'll bring to the role

Job Qualifications:

• Bachelor's degree required.
• 8-10 years related work experience plus 3 years supervisory experience or 3 years of experience managing a specialized program
• Team player with the confidence to take the lead and guide other employees or stakeholders when necessary (i.e., content development, creation and editing of content, and online reputation management)
• Possesses demonstrated professional experience of excellent written communications skills as applied to digital media; Displays ability to effectively communicate information and ideas in written, graphic, and video formats
• Must be social media savvy and proficient in modern technology, as well as demonstrate creativity and proven immersion in current digital and social media; demonstrate ability to map out strategy and then drive that strategy proven by testing and metrics
• Exhibit the ability to jump from the creative side of social marketing to analytical side and able to demonstrate why new ideas are analytically sound
• Experience collaborating and managing work via a project management tool such as Monday, Wrike, Trello, or Asana.
• Familiarity of SEO and Google Analytics preferred. Knowledge of social publishing platforms such as Sprout or Hootsuite preferred.

Remote Work Eligibility

This position is eligible for remote work in the contiguous US

Compensation Grade Range and Mid-Point
Grade Range:$113,200.00 - $210,200.00/ Grade Mid-Point:$161,700.00

The above annual compensation range and mid-point are general guidelines. For candidates who meet the criteria, the AAMC's compensation philosophy is to target the midpoint of the salary range. Multiple factors are taken into consideration to arrive at the final hourly rate/annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate's work experience, education and training, as well as internal equity, market, and business considerations.

If a bachelor's degree is required, related work experience may be substituted in some positions. One year of college course work at an accredited institution is equivalent to one year of related work experience.

The Association of American Medical Colleges (AAMC) is an Equal Opportunity/Affirmative Action Employer. The AAMC is committed to the policy of an equal employment opportunity in recruitment, hiring, career advancement, and all other personnel practices. The AAMC will not discriminate on the basis of race, color, sex, national origin, religion, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, matriculation, political affiliation, genetic information, disability, past or current military service, or any other legally protected characteristic.

Please attach a resume as part of the application process. It is important that files DO NOT include periods ( . ) within the file name.

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