Marketing Data Analyst Job at MS Companies in Carmel
MS Companies, Carmel, IN, United States, 46033
Job Title: Marketing Data Analyst
Location: Carmel, IN
Position Overview:
MS Companies, a leading talent acquisition provider in the automotive sector, is seeking
a skilled Marketing Data Analyst to join our innovative marketing team. The ideal
candidate will have 3-5 years of relevant experience or an equivalent combination of
advanced education and certifications, along with a strong analytical background and
extensive experience in data-driven marketing strategies. This role is central to driving
data insights that empower our clients and partners to succeed.
Key Responsibilities:
• Data Analysis: Collect, analyze, and interpret data from key digital platforms,
including Metricool, Hootsuite, and Google Analytics, to measure and enhance
marketing performance.
• Social Media Insights: Monitor traffic and engagement across social media
channels, delivering actionable insights and trend analyses to optimize
engagement and grow our audience.
• SEO and SEM: Evaluate SEO and SEM initiatives, providing data-driven
recommendations to improve search engine visibility and overall digital
performance.
• Email Marketing: Design and analyze B2B email campaigns using Pardot,
ensuring alignment with strategic objectives and measurable impact.
• LinkedIn Campaign Management: Oversee LinkedIn advertising campaigns
through Campaign Manager and Sales Navigator to drive lead generation and
sales effectiveness, adjusting strategies based on performance data.
• Reporting: Develop and maintain dashboards and reports to present key
insights and actionable recommendations to the marketing team and senior
management.
• Budget Management: Support budget planning and resource allocation by
leveraging data insights to optimize marketing spend.
Qualifications:
• Education: Bachelor's degree in Marketing, Data Analytics, Statistics, or a
related field. An advanced degree or equivalent certifications are preferred if
direct experience is less than five years.
• Experience: 3-5 years in marketing data analysis or a related field, with a proven
track record of applying data insights to enhance marketing strategies.
• Technical Skills:
• Proficiency in Metricool, Hootsuite, and Google Analytics.
• Strong understanding of SEO principles and best practices.
• Experience with Pardot for managing B2B email marketing campaigns.
• Familiarity with LinkedIn Campaign Manager, LinkedIn Sales Navigator,
and lead generation strategies.
• Advanced skills in Microsoft Excel and data visualization tools.
• Certifications:
• Preferred certifications include Google Analytics, SEO, Pardot, Google
Search Console, Google Ads, Google Tag Manager, and LinkedIn
Marketing Labs.
• Soft Skills: Strong analytical and problem-solving abilities, excellent
communication skills, and a collaborative, team-oriented approach.
Why Join Us?
At MS Companies, you'll have the chance to directly impact our brand's reach and
effectiveness through data analysis. We are committed to fostering a creative,
data-driven, and collaborative work environment that empowers our team and clients to
achieve meaningful results.
INDCORP