AWS North Digital Marketing Manager, EMEA North Marketing Job at Amazon in Seatt

AWS North Digital Marketing Manager, EMEA North Marketing

Digital Marketing Manager EMEA North
Cloud Computing technology is changing the world. We are looking for individuals who want to help shape this exciting time. If you have a passion for using technology to solve business problems that have major impact, read on…

Amazon Web Services (AWS) is hiring a talented, self-directed Digital Marketing Manager to join our team in Stockholm or Amsterdam. In this role, you will be an integral part of both the North (Nordics, Benelux, Baltics) as well as the EMEA Digital Marketing Team, leveraging your digital expertise to drive local customer awareness, acquisition and growth. This is a unique opportunity to play a key role in an exciting, fast growing business.

The Digital Marketing Manager is responsible for measuring performance across our portfolio of digital marketing programs, championing regional best practices to identify and implement innovative new ways to improve the customer experience.

As an executional marketer that is both creative and analytical, you stay connected to the details, challenging assumptions and continually testing based on data-driven insights. In this role, you will employ a heavy bias towards automation, striving for scalable efficiency, whilst ensuring customer experience is of the highest quality.

The role requires you to collaborate closely with cross-functional teams to define and implement the optimal customer engagement strategy.

Are you experienced in building and optimizing marketing campaigns to deliver impactful customer experiences? Come build the future with us.

Key job responsibilities

1. Use marketing automation tools to drive acquisition and demand generation campaigns.
2. Full overview of Global campaigns and alignment with the EMEA team in how to optimize and how we can influence as well as owning the local integrations with Global Campaigns.
3. Execute email nurture campaigns aligned to key commercial segments for the North business.
4. Identify and share best practices for audience targeting and database hygiene, email/digital marketing strategy, events, tracking instrumentation, and digital channel measurement.
5. Partner with global and EMEA AWS marketing teams to ensure campaign setup and execution process consistency with global practices, and to influence development and optimization of global practices based on North priorities.
6. Develop and analyze digital channel performance metrics to drive future marketing decisions and optimize lead acquisition and activation strategy.
7. Oversee the creation and optimization of email, landing page, and marketing activity program templates in Marketo, GoToWebinar, Intrado, Uberflip, SplashThat, Adobe CQ and other martech tools.
8. Deliver clear, consistent, and frequent communication with Campaign Managers and Field Marketing stakeholders to ensure clarity on strategy, tactics, goals, and performance for digital channels.

About the team
AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector.

Diverse Experiences
AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.

Why AWS?
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.

Mentorship & Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.

Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.

BASIC QUALIFICATIONS

- Experience in a high-tech demand generation/digital role.
- Experience creating and executing integrated lead generation campaigns using tactics that include live and/or virtual events, webinars, email, organic social, paid media, lead nurture programs, and sales insights.
- Experience building and formatting web pages and email templates. Basic HTML/CSS skills for both email and web.
- Hands-on experience building, launching, and reporting on campaigns using Marketo and Salesforce.com.
- Fluency in English. Oral and written communication skills with an innate attention to detail.
- Bachelor’s degree in business, marketing, technology, or relevant field of study.

PREFERRED QUALIFICATIONS

- Knowledge of B2B marketing, the Technology industry and Cloud service providers.
- Experience operating and collaborating in a fast-paced, cross-functional, matrix global organization.
- Local market knowledge and experience.
- Fluency in the local language.

Posted: November 8, 2024 (Updated about 1 month ago)

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

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