Field Marketing Manager - North America Job at Basware in Chicago

Marketing is responsible for guiding prospects and customers throughout their journey with Basware. Through providing thought leading insights, practical advice, and a roadmap for automation, in partnership with our Sales function, we enable organizations to drive the transformation of their AP and Finance functions. Leveraging industry leading marketing platforms including Hubspot, and the latest in AI technologies, we activate multi-channel marketing programs to help prospects get informed, build their business case, select the right-fit solutions, and make it all just happen for our customers.

Basware is looking for a Field Marketing Manager based in Charlotte or Chicago. You will take the lead in expanding and executing Basware's field marketing activities across North America and collaborate with colleagues around the globe to support our growth goals.

Your primary responsibility will be to engage customers and prospects, and influence revenue growth through field activations, partner co-marketing opportunities, sponsorships, executive dinners, webinars, roundtables, and more. You will be a critical contributor, working cross-functionally with multiple teams to create, launch, execute, track, and analyze account-based field marketing programs. This role requires a creative thinker with a strong understanding of regional marketing dynamics, ABM, and event management. The measures of success for this role are marketing-influenced opportunity generation and pipeline creation.

This role reports to the Marketing Director - North America and is part of the wider Global Demand Generation team whose aim is to increase brand awareness, and deliver regional and global marketing programs across prospect, customer, and partner audiences.

The ideal candidate for this role has:

• At least three years of experience in field marketing, event marketing, or similar background within fast-paced B2B SaaS environments

• Driven partnership and alignment with GTM teams including the broader marketing team, sales, partnerships, marketing operations, and others

• Strong attention to detail, whether that be in creating amazing field marketing experiences or carefully managing tracking, analysis, and optimization of field marketing programs

• A proactive attitude, takes action quickly, and thrives in a fast-paced environment

IN THIS ROLE, YOU WILL:

Core Field Marketing Planning and Execution (70%)

• Field Marketing Program Development: Collaborate with the demand gen team, sales leaders and key partners to develop regional marketing strategies aligned with overall business goals and objectives.

• Regional Market Activation: Identify target markets and segments within Basware's North American prospect audience and customer base and develop tailored marketing programs to drive brand awareness and engagement.

• Event Management: Plan, execute, and oversee a variety of events including partner activations, roundtables, executive dinners, sponsorships, and community events to generate leads and foster relationships with customers and partners. Please note this does require on-site travel when needed.

• Content Planning and Speaker Management: In partnership with the internal sales and marketing teams, you will develop themes and content plans that come to life through field experiences as well as manage inputs from speakers, partners, and thought leaders.

• Own Post-Event Follow-Up: Planning and executing events is one piece of field marketing, and successful internal enablement, lead follow up, engagement, and tracking is another. You will own both, including managing RSVPs and leads, list uploads, post-event communications, and tracking your impact through to pipeline, revenue, and ROI.

Demand Generation Marketing and Account-Based Marketing Support (30%):

• Account-Based Marketing: Since the field marketing strategy will be developed in conjunction with Basware's account-based motion, you will also support multi-channel programs and campaigns within our ABM framework.

• Cross-Functional Marketing Collaboration: Work closely with sales, the broader marketing team, and other internal teams to ensure alignment of field marketing activities with overall business strategies and objectives.

• Budget Management: Develop and manage the regional marketing budget, optimizing spend to maximize ROI and achieve KPIs.

Minimum Qualifications:

We realize applying for jobs can feel daunting at times. Even if you don't check all the boxes in the job description, we encourage you to apply anyway.

• Min. 5 years of experience in marketing, preferably demand generation or event marketing, including at least 2 years of experience in field marketing

• Proven success leveraging ABM, campaigns, programs, events, and offers to surpass opportunity and pipeline goals

• Ability to travel up to 40% of the time across the U.S.

• Strong project management skills and the ability to adapt quickly to change with an exceptional level of attention to detail

• Strong platform proficiency across Microsoft, HubSpot and Salesforce as well as strong communication, written, and organizational skills

• Ability to work US-based hours, preferably in Eastern or Central Standard Time

What Can Help Your Application Stand Out:

• A history of successful collaboration with go-to-market teams in influencing, accelerating, and expanding pipeline

• A passion for creating memorable customer experiences that ultimately drive pipeline