Director of Retail Sales Job at Perriconefarms in California

Perricone Farms, a leading citrus juice supplier located in Newport, California, is seeking a Director of Retail Sales for our dynamic juice beverage company. This is a dynamic role that provides long-term, stable employment along with a competitive benefits package, including but not limited to health, vision, dental, life insurance, and a 401K plan.

Summary:

The Director of Retail Sales role is primarily responsible for driving retail sales and expanding distribution for both existing and newly acquired retail customers, with the objective of increasing the market presence of private label and branded retail products.

Essential Duties and Responsibilities:

• Grow Natalie’s branded and private label retail sales in conjunction with the company’s sales and marketing team’s vision and goals.
• Acquire new retail customers as well as grow sales with the current customer base.
• This individual will hire and lead a retail team of salespeople.
• Will create market-based and retailer-specific strategies for growing the company’s portfolio in branded retail & private label.
• Help develop strategic and tactical plans for achieving sales & profitability goals. Anticipate trends, develop forecasts and budgets, and offer strategic plans for expanding sales and distribution.
• Provide accurate and timely information necessary to improve business, including pricing, promotions, sales trends, and other competitive activity as well as a reasonable action plan.
• Communicate and manage sales within all layers of the management team (Executive, Procurement, Sales, and Quality).
• Identify new business opportunities, including new accounts, partnerships, events, and promotions.
• Assist with the development and execution of retail sales programs and marketing promotions. Present and clearly communicate programs to customers and the regional sales team.
• Align customer needs with production capabilities to grow sales and minimize costs.
• Provide the leadership team with regular reports such as sales by market, SKU, key account performance, and weekly project updates.

Food Safety Requirements/Responsibilities:

• Comply with all Plant, State, and Federal OSHA, EPA, FDA, HACCP, and SQF regulations.

Organizational Relationships:

• Position reports to Vice President of Sales.

Requirements:

• Location - Remote
• Minimum 5 years’ experience in a regional or national account manager position.
• Solid grasp of sales metrics, performance measures, and technical indicators.
• Demonstrable and proven work experience as an account manager and in negotiating/meeting clients' requirements.
• Strong communication skills and a strong client-focused mindset.
• Must be available to travel as needed; we are looking for someone based in the continental U.S., ideally near a major airport. This role requires travel, depending on the location of active projects, client prospects, conferences, networking events, and office visits.

This job description is not intended, and should not be construed, to be an all-inclusive list of all responsibilities, skills, efforts, or working conditions as associated with a job. While this job description is intended to be an accurate reflection of the job requirements, management reserves the right to modify, add or remove duties from particular jobs and to assign other duties as necessary.

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