Sr Director of Brand Marketing
unybrands, Miami, FL, United States
unybrands was founded in 2020 by a group of partners who shared a common vision to create the leading next-generation e-commerce platform for micro-brands. The company operates globally, with our headquarters located in Miami and additional teams based in Berlin, London, New York, Seattle, and Shanghai.
unybrands acquires e-commerce brands that operate on and off Amazon. unybrands integrates the brands into its platform, optimizes the business operations and economics, and expands to new product lines and geographies. With us, e-commerce brands reach new heights with expert operators and infrastructure.
Job Overview:
We're seeking a KPI-driven, entrepreneurial leader to scale our brand from inception to high-growth success. As Head of Brand Marketing, you'll drive brand awareness, equity, and rapid revenue milestones, collaborating across teams to execute a high-impact brand strategy. This role requires financial savvy, DTC and retail expertise, and an agile approach to meet ambitious goals.
Key Responsibilities:
- Brand Strategy Execution: Use brand identity to drive a cohesive owned and earned strategy across channels, establishing trust and loyalty while delivering measurable growth.
- Awareness & Market Penetration: Set and achieve KPIs for brand awareness and market share, scaling from zero to national recognition. Pursue brand partnerships for high-impact exposure.
- Owned & Earned Media: Lead organic growth via content marketing, social media, influencer partnerships, and PR for maximum ROI.
- Full-Funnel Marketing: Oversee top- and middle-of-funnel efforts, using paid media, retargeting, and content marketing to drive awareness and engagement.
- Retail & Digital Collaboration: Leverage relationships with large retailers and digital channels to expand our multi-channel DTC and retail presence.
- Partnerships & Collaborations: Identify impactful partnerships that drive market expansion with an agile, results-driven approach.
- DTC Strategy: Implement a scalable DTC plan, focusing on customer acquisition and long-term brand loyalty.
Key Skills and Qualifications:
- Financial Acumen & KPI Focus: Strong budget management and ROI measurement skills, with a focus on cost-effective campaigns.
- Entrepreneurial Drive: Experience in fast-paced, startup environments, making quick, data-driven adjustments.
- DTC & Retail Mastery: Expertise in DTC, retail, and eCommerce channels, ensuring a seamless brand experience.
- Collaborative Leadership: Team-building and cross-functional alignment skills to foster growth and shared objectives.
Experience:
- 8+ years in brand marketing, ideally with a startup focus.
- Industry Background in DTC, CPG, eCommerce, or tech preferred.
- Proven track record in scaling brands and driving revenue.
Join us to shape a brand with high growth potential and lasting consumer impact. If you're ready to bring strategic acumen and entrepreneurial spirit, we want to hear from you!
unybrands is an equal opportunity employer and considers all applicants for employment without any regard to race, skin color, religion, gender identity, sexual orientation, and age. Nor are applicants discriminated against based on disability or protected classes.