Pinstripes Holdings Inc.
Senior Marketing Manager
Pinstripes Holdings Inc., Chicago, Illinois, United States, 60290
We are seeking a dynamic and experienced Senior Marketing Manager with a strong background in the hospitality industry. The ideal candidate will have 5-8 years of marketing experience and a proven ability to manage multiple projects in a fast-paced, multi-location environment. This is not a management role but requires leadership in owning key marketing functions and collaboration across teams. As the right-hand person to the Chief People Officer, you will play a pivotal role in executing marketing campaigns, managing communication processes, and ensuring consistency and quality across all marketing materials.
This role requires a detail-oriented professional with strong analytical skills to track and report the effectiveness of marketing efforts. You will be responsible for developing and maintaining metrics on a daily, weekly, and monthly basis to assess campaign performance and drive improvements.
Key Responsibilities:
Campaign Management:
Own the development and execution of marketing campaigns for major holidays and key events (e.g., Easter, Christmas, 4th of July, brunch, pasta specials). Create and manage a marketing calendar to outline campaign timelines, deliverables, and channels. Oversee the production of campaign materials including posters, flyers, brochures, and digital assets. Determine campaign duration, evaluate effectiveness, and ensure alignment with brand goals. Tracking and Reporting:
Develop and maintain marketing performance metrics to measure the effectiveness of campaigns. Track and analyze data daily, weekly, and monthly, providing actionable insights to improve future efforts. Create detailed reports and presentations for leadership, showcasing campaign performance, ROI, and opportunities for optimization. Act as a liaison between marketing, operations, sales, and venue teams to ensure all stakeholders are informed of upcoming campaigns and initiatives. Send out memos, follow up with teams, and ensure smooth communication and execution. Graphic Design Oversight:
Provide clear, actionable feedback to the graphic design team on marketing materials to ensure visual consistency and brand alignment. Proof all marketing collateral for accuracy in spelling, dates, and times prior to release. Organize and communicate design requests in an easily readable format for the team. Coordinate with vendors to ensure timely delivery of marketing materials and products. Oversee proofing, pricing, branding, and invoicing processes in collaboration with the accounting team. Digital Media and Brand Alignment:
Support paid digital media efforts, including oversight of campaigns to ensure brand alignment. Monitor gift card sales, social media strategies, and menu rollouts to ensure consistent branding and messaging. Verify digital platform information (e.g., Google, Apple Maps) for accuracy regarding business hours. Local Store Marketing:
Collaborate with the Community Marketing Director to support local store marketing efforts and ensure alignment with corporate initiatives. Qualifications:
MUST have 5-8 years of marketing experience in the hospitality industry, preferably in a multi-location setting. Proven ability to work with and guide a team of 3-5 individuals. Experience with project management for marketing campaigns and collateral creation. Strong attention to detail and ability to proof materials for accuracy. Hands-on experience working with vendors and managing budgets. Familiarity with digital marketing platforms and tools. Excellent communication skills, with a proactive approach to liaising between departments and ensuring cohesive execution. Analytical mindset with experience tracking performance metrics and presenting actionable insights. Ability to travel as required to support venues and initiatives. Why Join Us?
This role offers an exciting opportunity to grow within a dynamic hospitality organization. You will play an essential part in shaping marketing strategies and ensuring their seamless execution, with the chance to make a significant impact on the brand's success and future growth.
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Campaign Management:
Own the development and execution of marketing campaigns for major holidays and key events (e.g., Easter, Christmas, 4th of July, brunch, pasta specials). Create and manage a marketing calendar to outline campaign timelines, deliverables, and channels. Oversee the production of campaign materials including posters, flyers, brochures, and digital assets. Determine campaign duration, evaluate effectiveness, and ensure alignment with brand goals. Tracking and Reporting:
Develop and maintain marketing performance metrics to measure the effectiveness of campaigns. Track and analyze data daily, weekly, and monthly, providing actionable insights to improve future efforts. Create detailed reports and presentations for leadership, showcasing campaign performance, ROI, and opportunities for optimization. Act as a liaison between marketing, operations, sales, and venue teams to ensure all stakeholders are informed of upcoming campaigns and initiatives. Send out memos, follow up with teams, and ensure smooth communication and execution. Graphic Design Oversight:
Provide clear, actionable feedback to the graphic design team on marketing materials to ensure visual consistency and brand alignment. Proof all marketing collateral for accuracy in spelling, dates, and times prior to release. Organize and communicate design requests in an easily readable format for the team. Coordinate with vendors to ensure timely delivery of marketing materials and products. Oversee proofing, pricing, branding, and invoicing processes in collaboration with the accounting team. Digital Media and Brand Alignment:
Support paid digital media efforts, including oversight of campaigns to ensure brand alignment. Monitor gift card sales, social media strategies, and menu rollouts to ensure consistent branding and messaging. Verify digital platform information (e.g., Google, Apple Maps) for accuracy regarding business hours. Local Store Marketing:
Collaborate with the Community Marketing Director to support local store marketing efforts and ensure alignment with corporate initiatives. Qualifications:
MUST have 5-8 years of marketing experience in the hospitality industry, preferably in a multi-location setting. Proven ability to work with and guide a team of 3-5 individuals. Experience with project management for marketing campaigns and collateral creation. Strong attention to detail and ability to proof materials for accuracy. Hands-on experience working with vendors and managing budgets. Familiarity with digital marketing platforms and tools. Excellent communication skills, with a proactive approach to liaising between departments and ensuring cohesive execution. Analytical mindset with experience tracking performance metrics and presenting actionable insights. Ability to travel as required to support venues and initiatives. Why Join Us?
This role offers an exciting opportunity to grow within a dynamic hospitality organization. You will play an essential part in shaping marketing strategies and ensuring their seamless execution, with the chance to make a significant impact on the brand's success and future growth.
#J-18808-Ljbffr