Vice President of Marketing & Communications

Vice President of Marketing & Communications Position Profile About The Role & The Moment at The Moth The Moth champions the vitality and urgency of storytelling and has defied categorization since its inception in 1997. Starting on a front porch in Georgia, it now spans live events across the globe, audio and video formats, books and publications, workshops, and corporate training—all focused on connection through shared experience. The Moth has an annual operating budget of approximately $14 million, with 70% earned and 30% contributed. In seeking its first Vice President of Marketing & Communications, The Moth aims to align its marketing efforts around a central brand strategy that clarifies its public message and drives demand for its programs and live experiences. In the upcoming year, The Moth will engage in a comprehensive review of its mission and strategic objectives to deepen its impact while advocating for shared stories as essential elements to build empathy in an increasingly divided world. Under the leadership of Executive Director Sarah Haberman and Chief Creative Officer Christina Norman, The Moth’s planning will ensure audiences remain at the center, with a focus on inclusive audience expansion through thoughtful growth and exploration of new offerings. The new VP will need to maximize the inherent opportunities in these changes. As The Moth’s formal marketing operation was only formed in 2019, the new VP will have the opportunity to build upon early efforts, optimizing the structures and systems currently operational to become a centralized hub for growth and engagement. The successful VP will honor previous strategies while leading a collaborative vision to increase The Moth’s discovery and reach. Key Opportunities: Develop a centralized brand strategy to support all programs and convey The Moth’s mission. Grow the audience for The Moth’s diversified content streams through a comprehensive marketing strategy. Centralize and optimize sales functions for live performances. Align marketing operations with organizational goals. Contribute to the strategic planning process across the organization. Represent the audience at The Moth’s Executive table. Work with the Sr. Manager of Brand Partnerships to expand corporate sponsorships. About The Position The VP of Marketing & Communications (VPMC) is responsible for the overall brand marketing vision for The Moth, leading the planning and implementation of marketing strategies to drive brand awareness, audience growth, and revenue across its business verticals including audio products, live events, memberships, and merchandise. The VPMC also collaborates with the Development team to support fundraising efforts. Leadership & Primary Directives: Set the strategic vision and lead audience growth initiatives. Oversee activation of all owned, earned, and paid channels. Lead and mentor a team of five direct reports. Manage external content revenue and distribution partners. Collaborate on organizational budgeting and financial planning. Foster a culture of collaboration and innovation. Marketing Strategy & Planning: Develop comprehensive marketing strategies for audience and revenue growth. Manage the marketing budget for effective resource allocation. Establish KPIs and metrics for marketing campaign effectiveness. Ensure consistent messaging across all marketing channels. Participate in strategic planning to identify growth opportunities. Audience Engagement & Growth: Oversee all digital marketing and content creation. Manage marketing and audio growth efforts for award-winning programs. Oversee the website maintenance and optimization. Revenue Generation: Provide oversight on the event marketing strategy. Lead the Brand and Corporate Partnerships strategy. Manage advertising and distribution partners for revenue goals. Oversee marketing for special projects. Collaborate with the Development team on fundraising efforts. Desired Skills & Qualifications: Commitment to The Moth’s mission and values. Dynamic and inclusive leadership style. Results-driven brand marketing experience. Ability to engage across differences. Analytical and creative abilities. Knowledge of the podcast industry landscape. Experience with marketing technologies preferred. Strong relationship-building and negotiation skills. Compensation The Moth offers a competitive compensation package, with a salary range between $155,000-175,000 and a generous benefits package. This position is full-time in-person at The Moth’s offices in New York City. The Moth team is in office two days per week and fully remote in July and August. Application Instructions To apply, visit the online application and submit your materials. Use your cover letter to explain your fit for this role. The priority application deadline is January 10, 2025.

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