Marketing Data Analyst Job at Idaho State Job Bank in Boise

Marketing Data Analyst at HP Inc. in Boise, Idaho, United States Job Description Responsibilities: + Act as a conduit between media, data infrastructure, data sciences and marketing teams. + Analyze and clean large volumes of data to extract key insights. Provide recommendations to the Marketing and Media teams to optimize advertising spend. + Supports formalization of goal setting and success measurement process for campaigns and digital projects. + Utilizes and optimizes marketing dashboards and data models. + Presents recommendations based on data analyses. + Supports data integrity, data accuracy, and testing processes. + Partners with internal and vendor support teams to report and resolve data/campaign discrepancies. + Advocates for data and analytics needs in markets and countries. Knowledge & Skills: + Strong command of Python, R, SAS, or Scala. + Strong experience using statistics, mathematics, algorithms and programming languages to solve big data challenges. + Experience in marketing/sales strategies, analyzing data and identifying insights to optimize and develop campaigns, identifying opportunities to improve campaign performance, increasing knowledge of our audiences and answering key marketing questions. + Good technical skills and understanding of interpreting data and analysis for solving business problems. + Strong SQL experience working with large customer and transactional databases. + Advanced Microsoft Office (Excel, Word, PowerPoint) skills with the ability to manipulate data in Excel. + Experience with data visualization software (e.g. Tableau, QlikView, PowerBI, Datorama). + Experience in working collaboratively with cross-functional teams to develop appropriate analytical models and identify incremental revenue margin/ productivity opportunities. Impact/Scope: + Lead cross-country data-driven actionable planning with high degree of complexity involved in terms of customer or cross-function touchpoints. + Manage medium scale of cross-function/ cross-country marketing investment and programs. Complexity: + Moderate to high - Some senior management interface; frequent cross-functional/ cross-organizational interaction on execution of tactics. Education & Experience: + Bachelor Degree or equivalent in Statistics, Engineering, or Computer Science. + 5+ years of work experience in related field. The base pay range for this role is $79,150 to $121,900 annually with additional opportunities for pay in the form of bonus and/or equity (applies to US candidates on To view full details and how to apply, please login or create a Job Seeker account