Sr. Product Marketing Manager - Advancement & Campus

Position Summary

The Sr. Product Marketing Manager for Advancement & Campus is the organizational focal point for marketing and brand strategy for Augustine Institute campus and advancement activities. Includes oversite of marketing activities for the Augustine Institute Graduate School of Theology, and managing the Product Marketing Manager responsible for day-to-day management of Graduate School of Theology marketing.

This role will serve as SME for the Augustine Institute campus located in Florissant, MO. In collaboration with the Product Marketing Manager for the Augustine Institute Graduate School of Theology, this individual will develop effective marketing campaigns to engage Catholic ministry leaders, potential donors, and those interested in graduate studies. This role is responsible for developing marketing and communication plans and performance reports for multiple concurrent campaigns. Deep brand & product marketing experience is required. Lifecycle marketing experience is highly desired.

The ideal candidate will bring a desire and passion for storytelling and eliciting emotion in Catholics to drive them to action. Experience with giving campaigns, fundraising, higher education, marketing automation, analytics platforms (GTM & GA4), digital media, and Agile marketing is desired. The ability to influence people and transform an organization is a must! You will help to grow our giving societies and campus reputation by reaching donors and ministry leaders with the right messaging at the right time.

Roles & Responsibilities

Drive organizational success toward OKRs and KPIs, including giving targets and event booking quotas

Own and champion the customer lifecycle for location event leads, while developing and maintaining customer personas

Manage, supervise and develop a Product Marketing Manager who supports the Campus, Advancement and Graduate School campaigns for which this role is responsible.

Coordinate and organize marketing activities across all media platforms, including but not limited to email, PR, direct mail, social media, awards, agencies, communications, and external events - such as the LA Religious Education Congress.

Work closely with marketing Creative Services and digital marketing to manage timelines and campaign asset creation

Develop and maintain relationships with external marketing vendors

Serve as the primary focal point and marketing liaison for all campus and advancement branding and marketing activities

Work in collaboration with Web Analytics and Reporting Manager to develop standardized reporting processes and metrics that keep goals, objectives, and performance highly visible for stakeholders across the apostolate.

Provide product management expertise in brand positioning and collaborate to execute marketplace and consumer research.

Research, analyze, and monitor economic, technological, and demographic factors to capitalize on market opportunities and the competitive landscape.

Capitalize on cross-promotional opportunities with various products and services from the Augustine Institute.

Who you are:

• Committed to excellence: You are highly organized. You hold yourself accountable to measurable results and seek continuous improvement. You care about clear, succinct, and effective marketing campaigns and attend carefully to details - while executing swiftly.
• Innovator: You identify, develop and propose new ideas and are ready to roll up your sleeves to bring them to life, owning projects from start to finish.
• Team-first: You put the Augustine Institute mission first and maintain a great attitude grounded in the virtues.

Qualifications

• 3+ years of experience developing integrated marketing campaigns
• Experience with customer lifecycle marketing
• Bachelor's degree in marketing, business, or a related field
• Experience working in Catholic higher education a plus.

Necessary Knowledge, Skills, and Abilities

• Understanding of the Catholic Church, general knowledge of diocesan, parish, and Catholic school organization and operations
• Familiarity with analytics and data reporting, especially in Google Analytics and HubSpot
• Experience planning and executing omnichannel campaigns in marketing automation software like HubSpot, Marketo, Salesforce, or Pardot
• Experience developing marketing campaigns for events and charitable giving audiences.
• Process-driven with outstanding organization and project management skills, especially in prioritizing competing priorities and knowing when and how to say no
• Exceptional time management skills and ability to define and achieve outcomes that meet or exceed organization goals

• Ability to consistently demonstrate the Augustine Institute core values including:
• Humility - We serve the Augustine Institute Mission with humility and a service mindset.
• Collaboration - We work together as a united Body of Christ.
• Innovation - We encourage being creative and demonstrating a clever mindset.
• Excellence - We strive in everything we do to win souls for Christ.

Physical Demands

While performing the duties of this job, the employee is regularly required to perform stooping, kneeling, crouching, reaching, standing, walking, lifting, typing and use of office equipment, talking, hearing, seeing, and repetitive motions.

Work Environment

While performing the duties of this job, the employee will typically work in a climate-controlled office setting.

Employee Benefits

Full-time employees receive numerous benefits including competitive compensation, medical, dental, vision, and other insurance, a generous paid time off plan and paid holiday schedule, and a 403(b)-retirement plan with company match.