Sr. Activation Manager, Global Campaigns

Description The AWS Global Campaigns team is seeking a talented, self-directed marketing manager to support the Global Campaigns team's efforts to activate global campaigns that are primarily designed to generate leads for the global sales team. The Senior Activation Manager will be responsible for the successful adaptation and launch of campaigns across Geo Field Marketing stakeholder teams. This is a unique opportunity to play a key role in an exciting, fast-growing business. The ideal candidate will have experience leading activation and deployment of high-performance global, integrated campaigns, while driving a vision for how global campaign activation helps achieve business goals, and defining and implementing best practices across an enterprise organization. This role is specifically scoped to support activation of North American and Latin American marketing campaigns. Key job responsibilities Builds strong relationships across a global cross-functional team to ensure achievement of business objectives. Works with Regional Leads to define their local campaign adaptation and execution strategies. Project manages the overall build and launch of regional assets in multiple Geos and languages. Applies marketing best practices to determine new opportunities that will improve the customer experience. Develops test plans to refine messaging and drive engagement lift. Oversees day-to-day communication with the Geos. Sets-up tracking and reporting according to the global campaign framework. Defines and implements recommendations regarding how to most effectively engage customers within channels (e.g. cadence, frequency, etc.). Leverages automation to improve processes and productivity, and makes recommendations to support an organization growing at a rapid pace. Establishes and continually improves scalable processes that ensure best practices and operational efficiency in campaign and lead management. Partners across teams to deliver work on-time and on-budget. Has backbone, challenges the status quo, and pushes for the best customer experience About the team Diverse Experiences Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying. Why AWS Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses. Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud. Inclusive Team Culture Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness. Mentorship and Career Growth We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional. Basic Qualifications 6+ years of professional non-internship marketing experience 7+ years of developing and managing acquisition marketing or channel programs experience Experience using data and metrics to drive improvements Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) Experience building, executing and scaling cross-functional marketing programs Preferred Qualifications Experience driving direction and alignment with large cross-functional teams and agency partners Experience designing and executing joint marketing plans with strategic alliance partners with global footprint Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner. Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $106,400/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.