MS Companies
MS Companies is hiring: Marketing Data Analyst in Carmel
MS Companies, Carmel, IN, United States, 46082
Job Title: Marketing Data Analyst
Location: Carmel, IN
Position Overview:
MS Companies, a leading talent acquisition provider in the automotive sector, is seeking
a skilled Marketing Data Analyst to join our innovative marketing team. The ideal
candidate will have 3-5 years of relevant experience or an equivalent combination of
advanced education and certifications, along with a strong analytical background and
extensive experience in data-driven marketing strategies. This role is central to driving
data insights that empower our clients and partners to succeed.
Key Responsibilities:
•Data Analysis: Collect, analyze, and interpret data from key digital platforms,
including Metricool, Hootsuite, and Google Analytics, to measure and enhance
marketing performance.
•Social Media Insights: Monitor traffic and engagement across social media
channels, delivering actionable insights and trend analyses to optimize
engagement and grow our audience.
•SEO and SEM: Evaluate SEO and SEM initiatives, providing data-driven
recommendations to improve search engine visibility and overall digital
performance.
•Email Marketing: Design and analyze B2B email campaigns using Pardot,
ensuring alignment with strategic objectives and measurable impact.
•LinkedIn Campaign Management: Oversee LinkedIn advertising campaigns
through Campaign Manager and Sales Navigator to drive lead generation and
sales effectiveness, adjusting strategies based on performance data.
•Reporting: Develop and maintain dashboards and reports to present key
insights and actionable recommendations to the marketing team and senior
management.
•Budget Management: Support budget planning and resource allocation by
leveraging data insights to optimize marketing spend.
Qualifications:
•Education: Bachelor's degree in Marketing, Data Analytics, Statistics, or a
related field. An advanced degree or equivalent certifications are preferred if
direct experience is less than five years.
•Experience: 3-5 years in marketing data analysis or a related field, with a proven
track record of applying data insights to enhance marketing strategies.
•Technical Skills:
•Proficiency in Metricool, Hootsuite, and Google Analytics.
•Strong understanding of SEO principles and best practices.
•Experience with Pardot for managing B2B email marketing campaigns.
•Familiarity with LinkedIn Campaign Manager, LinkedIn Sales Navigator,
and lead generation strategies.
•Advanced skills in Microsoft Excel and data visualization tools.
•Certifications:
•Preferred certifications include Google Analytics, SEO, Pardot, Google
Search Console, Google Ads, Google Tag Manager, and LinkedIn
Marketing Labs.
•Soft Skills: Strong analytical and problem-solving abilities, excellent
communication skills, and a collaborative, team-oriented approach.
Why Join Us?
At MS Companies, you'll have the chance to directly impact our brand's reach and
effectiveness through data analysis. We are committed to fostering a creative,
data-driven, and collaborative work environment that empowers our team and clients to
achieve meaningful results.
INDCORP
Location: Carmel, IN
Position Overview:
MS Companies, a leading talent acquisition provider in the automotive sector, is seeking
a skilled Marketing Data Analyst to join our innovative marketing team. The ideal
candidate will have 3-5 years of relevant experience or an equivalent combination of
advanced education and certifications, along with a strong analytical background and
extensive experience in data-driven marketing strategies. This role is central to driving
data insights that empower our clients and partners to succeed.
Key Responsibilities:
•Data Analysis: Collect, analyze, and interpret data from key digital platforms,
including Metricool, Hootsuite, and Google Analytics, to measure and enhance
marketing performance.
•Social Media Insights: Monitor traffic and engagement across social media
channels, delivering actionable insights and trend analyses to optimize
engagement and grow our audience.
•SEO and SEM: Evaluate SEO and SEM initiatives, providing data-driven
recommendations to improve search engine visibility and overall digital
performance.
•Email Marketing: Design and analyze B2B email campaigns using Pardot,
ensuring alignment with strategic objectives and measurable impact.
•LinkedIn Campaign Management: Oversee LinkedIn advertising campaigns
through Campaign Manager and Sales Navigator to drive lead generation and
sales effectiveness, adjusting strategies based on performance data.
•Reporting: Develop and maintain dashboards and reports to present key
insights and actionable recommendations to the marketing team and senior
management.
•Budget Management: Support budget planning and resource allocation by
leveraging data insights to optimize marketing spend.
Qualifications:
•Education: Bachelor's degree in Marketing, Data Analytics, Statistics, or a
related field. An advanced degree or equivalent certifications are preferred if
direct experience is less than five years.
•Experience: 3-5 years in marketing data analysis or a related field, with a proven
track record of applying data insights to enhance marketing strategies.
•Technical Skills:
•Proficiency in Metricool, Hootsuite, and Google Analytics.
•Strong understanding of SEO principles and best practices.
•Experience with Pardot for managing B2B email marketing campaigns.
•Familiarity with LinkedIn Campaign Manager, LinkedIn Sales Navigator,
and lead generation strategies.
•Advanced skills in Microsoft Excel and data visualization tools.
•Certifications:
•Preferred certifications include Google Analytics, SEO, Pardot, Google
Search Console, Google Ads, Google Tag Manager, and LinkedIn
Marketing Labs.
•Soft Skills: Strong analytical and problem-solving abilities, excellent
communication skills, and a collaborative, team-oriented approach.
Why Join Us?
At MS Companies, you'll have the chance to directly impact our brand's reach and
effectiveness through data analysis. We are committed to fostering a creative,
data-driven, and collaborative work environment that empowers our team and clients to
achieve meaningful results.
INDCORP