San Diego Theatres
Vice President - Business Development, Marketing & Communications
San Diego Theatres, San Diego, California, United States, 92189
The Hiring Pay range for Vice President - Business Development, Marketing & Communications:
$120,317 - $153,404 annual salary.
Summary The Vice President of Business Development, Marketing & Communications drives growth through strategic business development, marketing innovation, and impactful communications. As a key leader, this role oversees audience engagement, brand expansion, and revenue initiatives while fostering partnerships and mentoring high-performing teams. Focused on collaboration, data-driven strategies, and long-term sustainability, the VP advances the organization’s mission and visibility.
Essential Duties And Responsibilities
Business Development
Serve as a key member on the Executive Leadership Team supporting the CEO & President and the Board of Directors in driving programming growth and development. Identify and cultivate new business opportunities that align with the organization's mission, leveraging market research, industry trends, and revenue projections. Collaborate with internal Finance and Programming teams to establish long-term revenue goals and key performance indicators. Lead the creation of systems and processes to support philanthropy, corporate sponsorship, and other revenue initiatives. Foster relationships with community partners, corporations, and foundations to expand the organization's network and impact. Represent the organization at regional, national, and international meetings, conferences, and stakeholder events to enhance visibility and drive collaboration opportunities. Work closely with the CEO & President to address organizational challenges and provide key support to the Executive Leadership Team.
Marketing and Brand Strategy
Oversee the development and execution of a marketing strategy aimed at growing audience engagement, brand awareness, and revenue growth. Provide leadership and direction to the Marketing team, ensuring campaigns are executed effectively and aligned with strategic objectives. Lead organizational brand strategy, ensuring messaging is consistent across all platforms and resonates with target audiences locally, regionally, and nationally. Research, develop, and evaluate innovative marketing strategies to build new markets, expand audience demographics, and increase revenue streams. Develop and implement ticketing strategies to maximize revenue potential. Oversee the creation of strategic advertising, promotions, public relations, and digital media campaigns to elevate the organization’s profile and programming. Act as the brand champion, ensuring that all communications adhere to the organization's brand guidelines and reflect its commitment to excellence. Develop narrative-driven content that conveys the organization’s mission, impact, and programming across print, web, social, and digital platforms to engage and inspire diverse audiences.
Communications and Audience Development
Develop and implement a comprehensive communications plan that aligns with the organization’s strategic priorities and drives audience growth. Oversee public relations strategies to enhance organizational visibility and foster positive media coverage. Build and maintain strong relationships with media outlets, community organizations, stakeholders, and corporate partners to amplify brand messaging. Leverage market insights, audience analytics, and engagement data to inform decision-making and tailor messaging for targeted outreach. Implement technologies and tools to expand digital communications, grow audience databases, and improve customer engagement. Work with the CEO & President to identify community outreach and partnership opportunities to increase visibility and brand positioning in regional and national markets. Oversee Programming, Marketing and Ticketing teams to enhance audience development engagement strategies at both Theatres.
Strategic Partnerships and External Relations
Develop and maintain meaningful collaborations with local, regional, and national partners to advance organizational goals and brand recognition. Identify and engage key stakeholders, industry leaders, corporate sponsors, and peer organizations to create new opportunities for collaboration and revenue growth. Serve as an organizational representative at external meetings, conferences, and convenings to promote the organization’s vision, mission, and programming. Research and identify industry best practices and emerging trends to strengthen programming, business development, and communications strategies. Build strategic alliances that foster long-term growth and position the organization as a leader in the performing arts industry.
Revenue Growth and Sustainability
Develop strategies to increase both earned and contributed revenue streams, including ticket sales, sponsorships, and partnerships. Identify and pursue opportunities for corporate partnerships, brand collaborations, and ancillary revenue streams. Collaborate with the Programming, Marketing, and Development teams to ensure alignment of revenue initiatives with the organization’s overarching business goals. Ensure all strategies are guided by data-driven insights and a focus on long-term sustainability, innovation, and measurable impact.
Leadership and Team Development
Provide visionary leadership to Marketing, Communications, and Programming fostering a culture of collaboration, innovation, and accountability. Work cross-departmentally to ensure that organizational goals are achieved through shared strategic priorities and resource alignment. Develop systems and workflows to optimize efficiency, performance, and communication within and across teams.
Key Responsibilities Summary Strategic leadership in business development, marketing, and communications. Development and execution of growth strategies to drive revenue, audience engagement, and organizational visibility. Oversight of marketing, communications, and external partnerships to expand brand reach and community impact. Creation of data-driven strategies for long-term sustainability, innovation, and audience growth. Leadership and mentorship of high-performing teams to achieve organizational success and industry leadership.
Supervisory Responsibilities Directly supervises Programming, Marketing and Ticketing Departments.
QUALIFICATIONS To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Bachelor’s degree, fifteen years’ experience in managing performing arts or non-profit organizations or programs, or an equivalent combination of education and related work experience. History of leading organizations and multiple departments effectively and strategically. Outstanding organizational and leadership skills. Highly adaptable to different organizations and needs. Demonstrated ability for public speaking. Record of effectively presenting information in varied formats, including print, digital and in-person. Ability to lead multiple teams and mobilize individual workers towards a common goal and mission. Strong mentoring and coaching experience. Significant knowledge and experience overseeing financial and business operations. Excellent interpersonal skills to foster a welcoming, effective, and efficient environment for clients, guests, contractors, and co-workers. Excellent written and oral communication skills. Deep and broad interests in the full range of performing arts. Track record in collaborative program development. Experience in managing and interacting with Boards of Trustees. Skilled in data analysis and forecasting. Rich understanding of full range of business operations. Exceptional ethics, honesty, and integrity as well as complete respect for confidentiality and the appropriateness of communications. Ability and expectation to work irregular hours, nights, weekends, holidays, and long hours as necessary.
PHYSICAL DEMANDS The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Requires considerable amount of walking. While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand, walk, and sit. The employee must have the ability to maneuver around the facilities. The employee is occasionally required to use hands to finger, handle, or feel and reach with hands and arms. The employee must occasionally lift and/or move up to 20 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus. Must be able to read a high volume of written materials and a computer screen. Must have the ability to coordinate several activities simultaneously. Must be able to handle stressful situations in a calm, professional manner.
WORK ENVIRONMENT The work environment characteristics described here represent those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate. During events, work is located around the entire facility and requires a great deal of walking exposure to crowds, and loud noise. Must work flexible hours to be on-site for the duration of scheduled event, preparation, and close-out.
In-house Training Requirements Critical: General Overview-SDT Computer Applications, Outlook (Calendar & Email), Sexual Harassment Awareness (Employee), Safety Training. Normal: Fire Extinguisher Training, Negotiation Skills, others as assigned.
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$120,317 - $153,404 annual salary.
Summary The Vice President of Business Development, Marketing & Communications drives growth through strategic business development, marketing innovation, and impactful communications. As a key leader, this role oversees audience engagement, brand expansion, and revenue initiatives while fostering partnerships and mentoring high-performing teams. Focused on collaboration, data-driven strategies, and long-term sustainability, the VP advances the organization’s mission and visibility.
Essential Duties And Responsibilities
Business Development
Serve as a key member on the Executive Leadership Team supporting the CEO & President and the Board of Directors in driving programming growth and development. Identify and cultivate new business opportunities that align with the organization's mission, leveraging market research, industry trends, and revenue projections. Collaborate with internal Finance and Programming teams to establish long-term revenue goals and key performance indicators. Lead the creation of systems and processes to support philanthropy, corporate sponsorship, and other revenue initiatives. Foster relationships with community partners, corporations, and foundations to expand the organization's network and impact. Represent the organization at regional, national, and international meetings, conferences, and stakeholder events to enhance visibility and drive collaboration opportunities. Work closely with the CEO & President to address organizational challenges and provide key support to the Executive Leadership Team.
Marketing and Brand Strategy
Oversee the development and execution of a marketing strategy aimed at growing audience engagement, brand awareness, and revenue growth. Provide leadership and direction to the Marketing team, ensuring campaigns are executed effectively and aligned with strategic objectives. Lead organizational brand strategy, ensuring messaging is consistent across all platforms and resonates with target audiences locally, regionally, and nationally. Research, develop, and evaluate innovative marketing strategies to build new markets, expand audience demographics, and increase revenue streams. Develop and implement ticketing strategies to maximize revenue potential. Oversee the creation of strategic advertising, promotions, public relations, and digital media campaigns to elevate the organization’s profile and programming. Act as the brand champion, ensuring that all communications adhere to the organization's brand guidelines and reflect its commitment to excellence. Develop narrative-driven content that conveys the organization’s mission, impact, and programming across print, web, social, and digital platforms to engage and inspire diverse audiences.
Communications and Audience Development
Develop and implement a comprehensive communications plan that aligns with the organization’s strategic priorities and drives audience growth. Oversee public relations strategies to enhance organizational visibility and foster positive media coverage. Build and maintain strong relationships with media outlets, community organizations, stakeholders, and corporate partners to amplify brand messaging. Leverage market insights, audience analytics, and engagement data to inform decision-making and tailor messaging for targeted outreach. Implement technologies and tools to expand digital communications, grow audience databases, and improve customer engagement. Work with the CEO & President to identify community outreach and partnership opportunities to increase visibility and brand positioning in regional and national markets. Oversee Programming, Marketing and Ticketing teams to enhance audience development engagement strategies at both Theatres.
Strategic Partnerships and External Relations
Develop and maintain meaningful collaborations with local, regional, and national partners to advance organizational goals and brand recognition. Identify and engage key stakeholders, industry leaders, corporate sponsors, and peer organizations to create new opportunities for collaboration and revenue growth. Serve as an organizational representative at external meetings, conferences, and convenings to promote the organization’s vision, mission, and programming. Research and identify industry best practices and emerging trends to strengthen programming, business development, and communications strategies. Build strategic alliances that foster long-term growth and position the organization as a leader in the performing arts industry.
Revenue Growth and Sustainability
Develop strategies to increase both earned and contributed revenue streams, including ticket sales, sponsorships, and partnerships. Identify and pursue opportunities for corporate partnerships, brand collaborations, and ancillary revenue streams. Collaborate with the Programming, Marketing, and Development teams to ensure alignment of revenue initiatives with the organization’s overarching business goals. Ensure all strategies are guided by data-driven insights and a focus on long-term sustainability, innovation, and measurable impact.
Leadership and Team Development
Provide visionary leadership to Marketing, Communications, and Programming fostering a culture of collaboration, innovation, and accountability. Work cross-departmentally to ensure that organizational goals are achieved through shared strategic priorities and resource alignment. Develop systems and workflows to optimize efficiency, performance, and communication within and across teams.
Key Responsibilities Summary Strategic leadership in business development, marketing, and communications. Development and execution of growth strategies to drive revenue, audience engagement, and organizational visibility. Oversight of marketing, communications, and external partnerships to expand brand reach and community impact. Creation of data-driven strategies for long-term sustainability, innovation, and audience growth. Leadership and mentorship of high-performing teams to achieve organizational success and industry leadership.
Supervisory Responsibilities Directly supervises Programming, Marketing and Ticketing Departments.
QUALIFICATIONS To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Bachelor’s degree, fifteen years’ experience in managing performing arts or non-profit organizations or programs, or an equivalent combination of education and related work experience. History of leading organizations and multiple departments effectively and strategically. Outstanding organizational and leadership skills. Highly adaptable to different organizations and needs. Demonstrated ability for public speaking. Record of effectively presenting information in varied formats, including print, digital and in-person. Ability to lead multiple teams and mobilize individual workers towards a common goal and mission. Strong mentoring and coaching experience. Significant knowledge and experience overseeing financial and business operations. Excellent interpersonal skills to foster a welcoming, effective, and efficient environment for clients, guests, contractors, and co-workers. Excellent written and oral communication skills. Deep and broad interests in the full range of performing arts. Track record in collaborative program development. Experience in managing and interacting with Boards of Trustees. Skilled in data analysis and forecasting. Rich understanding of full range of business operations. Exceptional ethics, honesty, and integrity as well as complete respect for confidentiality and the appropriateness of communications. Ability and expectation to work irregular hours, nights, weekends, holidays, and long hours as necessary.
PHYSICAL DEMANDS The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Requires considerable amount of walking. While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand, walk, and sit. The employee must have the ability to maneuver around the facilities. The employee is occasionally required to use hands to finger, handle, or feel and reach with hands and arms. The employee must occasionally lift and/or move up to 20 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus. Must be able to read a high volume of written materials and a computer screen. Must have the ability to coordinate several activities simultaneously. Must be able to handle stressful situations in a calm, professional manner.
WORK ENVIRONMENT The work environment characteristics described here represent those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate. During events, work is located around the entire facility and requires a great deal of walking exposure to crowds, and loud noise. Must work flexible hours to be on-site for the duration of scheduled event, preparation, and close-out.
In-house Training Requirements Critical: General Overview-SDT Computer Applications, Outlook (Calendar & Email), Sexual Harassment Awareness (Employee), Safety Training. Normal: Fire Extinguisher Training, Negotiation Skills, others as assigned.
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