Citizens Bank
Sr Marketing Partner
Citizens Bank, Westwood, Massachusetts, us, 02090
Description
Citizens is committed to building relationships with our customers and to supporting students from classroom to career. As a Senior Marketing Partner, you will be responsible for the end-to-end execution of marketing activities for consumer products. Marketing channels include direct marketing (direct mail, email, telemarketing), digital marketing (SEM, display, social, website, aggregators), editorial articles, and branch assets. This team member will be a highly visible, engaged member of our broader Consumer Lending Marketing team with ample opportunity to learn and grow.
Primary responsibilities include:
Project Management and Communication:
More important than robust marketing or student banking/financial services experience, the Senior Marketing Partner should be a highly organized and collaborative team member who is committed to:
Communicating with internal/external partners and vendors to ensure everyone understands their responsibilities, action items, and deadlines for each campaign Working with the marketing manager, internal partners, and agencies to develop and manage project timelines Following up with stakeholders proactively to check-in on progress Troubleshooting challenges and recommending solutions Learning from previous campaigns and making improvements based on results/feedback
Campaign Development and Execution:
Collaborating with stakeholders to collect feedback on creative assets, monitor rounds of revisions, and ensure that collateral effectively delivers the key messages in each channel Conducting marketing QA review (proofs, preview links, tracking links, etc.) Coordinating conversations with legal, risk, and compliance partners and with business line partners about marketing language and disclosures, and then documenting decisions Requesting tracking links Managing web update requests with web strategist Handing off approved assets to agencies/partners
Direct Mail / Email Coordination:
Working with data and direct mail/email partners to create mailing lists Managing direct mail/email proofs, data quality and list reviews, and audits
Budget Management:
Ensuring that committed funds, media buys, and invoices match the planned budget Coordinating all moving funds requests
Business Line Support:
Validating that rate changes from our business line are distributed to relevant partners Reviewing Sales collateral to ensure consistency with marketing assets
Qualifications, Education, Certifications and/or Other Professional Credentials Bachelor’s degree 2-3 years of relevant experience
Candidate should have strong project management and communication skills. Candidate should have some marketing experience in relevant channels, but experience across all listed marketing platforms is also not required. Knowledge of financial services or higher education is a bonus but not required.
Hours & Work Schedule Hours per Week: 40 Work Schedule: M-F (3 days in office/2 days remote) Location: Westwood, MA #LI-Sourcer3 Some job boards have started using jobseeker-reported data to estimate salary ranges for roles. If you apply and qualify for this role, a recruiter will discuss accurate pay guidance. Equal Employment Opportunity At Citizens, we are committed to fostering an inclusive culture that enables colleagues to bring their best selves to work every day. Employment decisions are based solely on experience, performance, and ability. Citizens, its parent, subsidiaries, and related companies (Citizens) provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability, perceived disability or history or record of a disability, ethnicity, gender, gender identity or expression (including transgender individuals who are transitioning, have transitioned, or are perceived to be transitioning to the gender with which they identify), genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague’s or a dependent’s reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws. Equal Employment and Opportunity Employer Citizens is a brand name of Citizens Bank, N.A. and each of its respective affiliates.
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More important than robust marketing or student banking/financial services experience, the Senior Marketing Partner should be a highly organized and collaborative team member who is committed to:
Communicating with internal/external partners and vendors to ensure everyone understands their responsibilities, action items, and deadlines for each campaign Working with the marketing manager, internal partners, and agencies to develop and manage project timelines Following up with stakeholders proactively to check-in on progress Troubleshooting challenges and recommending solutions Learning from previous campaigns and making improvements based on results/feedback
Campaign Development and Execution:
Collaborating with stakeholders to collect feedback on creative assets, monitor rounds of revisions, and ensure that collateral effectively delivers the key messages in each channel Conducting marketing QA review (proofs, preview links, tracking links, etc.) Coordinating conversations with legal, risk, and compliance partners and with business line partners about marketing language and disclosures, and then documenting decisions Requesting tracking links Managing web update requests with web strategist Handing off approved assets to agencies/partners
Direct Mail / Email Coordination:
Working with data and direct mail/email partners to create mailing lists Managing direct mail/email proofs, data quality and list reviews, and audits
Budget Management:
Ensuring that committed funds, media buys, and invoices match the planned budget Coordinating all moving funds requests
Business Line Support:
Validating that rate changes from our business line are distributed to relevant partners Reviewing Sales collateral to ensure consistency with marketing assets
Qualifications, Education, Certifications and/or Other Professional Credentials Bachelor’s degree 2-3 years of relevant experience
Candidate should have strong project management and communication skills. Candidate should have some marketing experience in relevant channels, but experience across all listed marketing platforms is also not required. Knowledge of financial services or higher education is a bonus but not required.
Hours & Work Schedule Hours per Week: 40 Work Schedule: M-F (3 days in office/2 days remote) Location: Westwood, MA #LI-Sourcer3 Some job boards have started using jobseeker-reported data to estimate salary ranges for roles. If you apply and qualify for this role, a recruiter will discuss accurate pay guidance. Equal Employment Opportunity At Citizens, we are committed to fostering an inclusive culture that enables colleagues to bring their best selves to work every day. Employment decisions are based solely on experience, performance, and ability. Citizens, its parent, subsidiaries, and related companies (Citizens) provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability, perceived disability or history or record of a disability, ethnicity, gender, gender identity or expression (including transgender individuals who are transitioning, have transitioned, or are perceived to be transitioning to the gender with which they identify), genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague’s or a dependent’s reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws. Equal Employment and Opportunity Employer Citizens is a brand name of Citizens Bank, N.A. and each of its respective affiliates.
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