Regional Marketing Manager

Division: Blue Water Development
Location: Ocean City, MD Corp
Workplace: Hybrid/On-site/Remote
Employment type: Full time
Travel %: 20%
Salary range: $50,000 - $70,000
Benefits eligible: Medical / Dental / Vision / 401K / property discounts.

Blue Water Hospitality is a growing organization that is always looking for enthusiastic team members to join its journey!

Since its establishment in 2002, Blue Water has rapidly become a leader in the hospitality industry. We invest, develop, and manage RV resorts, campgrounds, hotels, and attractions. We have a range of accommodations, from cozy campsites to water parks to lavish hotel suites, and we pride ourselves on creating exceptional guest experiences.

If you share our passion for providing memorable guest experiences, we invite you to "Dive into Blue Water" and join our growing team!

INTRODUCTION TO ROLE
An independent, take-charge professional is responsible for developing, coordinating, and executing marketing strategies across an assigned portfolio. Must be able to meet tight deadlines with little supervision and be willing to work occasional evenings and weekends. The Regional Marketing Manager should have a passion for helping the assigned portfolio, increasing its relevance in today's increasingly digital world, providing outstanding customer service, being an enthusiastic professional, and being able to build relationships with all properties, vendors, and partners. The position is responsible for managing each entity's marketing budgets and associated revenue. This position can be remote, hybrid, or in Ocean City, MD.

WHO WE ARE LOOKING FOR

• Entrepreneurial mindset with strong communication skills, both written and verbal
• Strong understanding of Google Analytics, social media, and Email Marketing
• Strong project management skills; able to work independently on multiple assignments while maintaining high-quality results; deadline- and detail-oriented.
• Able to work collaboratively with a team and independently without supervision
• Strong creative vision with an understanding of business objectives and budgeting
• Positive, can-do attitude; flexibility, adaptability, and business acumen
• Basic understanding of graphic design
• Salesforce Marketing Cloud knowledge a plus
• Hospitality experience a plus

WHAT YOU WILL WORK ON
Reasonable accommodations may be made to enable individuals with disabilities to perform and assign the essential functions outlined below.

• Regional Marketer over the assigned portfolio, their region, guests, and amenities
• Responsible for the creation and management of portfolio strategic marketing playbook, marketing budget, and associated key performance indicators
• Responsible for all marketing request forms generated from the portfolio and providing timely feedback and assignment updates.
  • Creates open and dynamic dialogue between operations and marketing to communicate all marketing requests and needs effectively.
  • Strategically advises on which marketing channels would best deliver results, including making spend-per-channel recommendations.
  • Oversees all marketing channels per assigned region of properties - email, digital, social, PR, blog content topics, photo/video shoots, graphic design, etc. and provides month-over-month analytics and ROI reports
  • Responsible for oversight of the creation, design, and execution of all marketing materials associated with the assigned portfolio
  • Supports execution of brand initiatives and strategies; thinks creatively and outside the box to initiate fresh, compelling, and creative concepts.
  • Abides by brand standards in the development of all campaigns and materials.
  • Provides direction content and approvals for social media to outsourced marketing partners on a complete monthly calendar basis
  • Ability to create ads and provide instructions for rectifying monthly social ad spending to outsourced vendors.
  • Responsible for curation and management of on-property photo/video needs, including shot list creation, channel specifications, and coordination of scheduling for any vendor stays/needs while on-site
  • Research geographic and demographic information of assigned portfolio and create plans for new tactics and media buys
  • Identifies and contributes best practices, new technologies, and initiatives to the overall marketing team
  • Visit each assigned property 1x/a year
  • Performs other duties as assigned
  • Provides regular and reliable attendance

WHO YOU WILL WORK WITH
The Regional Marketing Manager reports to the Director of Marketing and the Chief Marketing Manager and works closely with the Marketing Team.

WHAT YOU BRING

• Bachelor's degree in marketing, Arts, Graphics, Communication, or a related field
• Multi-property, multi-store, or regional experience in marketing or digital marketing
• Minimum of 3 years of experience with integrative marketing technologies

PHYSICAL REQUIREMENTS
This is a largely sedentary role; however, some frequent sitting or standing is required. The ability to read and interpret writing in color is required. Skill is also needed to operate computers and related tools. Some travel is required!

Blue Water is raising the standard of excellence and innovation in real estate development and hospitality with every entity brought on board.

Blue Water Development Corporation is committed to the principles of equal employment opportunity and to making employment decisions based on merit. We are also committed to complying with all Federal, State, and local laws providing for equal employment opportunities and all laws related to terms and conditions of employment.