Social Media & Marketing Manager

Social Media and Marketing Manager
Company Overview

Old Glory DC, the professional men's rugby team, competes against 10 other North American teams in Major League Rugby. Along with our youth development non-profit, Young Glory, OGDC is committed to developing rugby talent in the Mid-Atlantic region and growing fandom. Our key values include community, mutual respect, integrity and solidarity. We seek an innovative, strategic, and enthusiastic Social Media and Marketing Manager to lead our digital presence and marketing initiatives, driving engagement and brand growth.

Position Overview
THIS IS A HYBRID POSITION THAT REQUIRES WEEKLY TRAVEL TO WASHINGTON, DC AND LOCATIONS IN GAITHERSBURG, MD AND SPRINGFIELD, VA AS NEEDED

The Social Media and Marketing Manager is part of our vision to pioneer the future of sports and entertainment.
This role will focus on developing, creating, publishing and analyzing digital content performance for Old Glory DC of Major League Rugby and supervising interns working on content for Young Glory. The position will help tell a brand story and grow key audiences through the strategic use of social media platforms, websites, mobile and print applications, and in-market activations. This is a highly collaborative role that will work across all revenue and brand areas to determine how best to apply content themes and stories to support the business.

Essential Duties and Responsibilities

Plan, create and publish social media content designed to engage, increase brand affinity and drive growth across OGDC social media channels including X, YouTube, Instagram, Facebook, TikTok, BlueSky and LinkedIn.

Craft and publish copy across social media, web and mobile platforms that tells a brand story and supports connected marketing and PR campaigns.
Maintain an active presence across all social media channels and actively monitor fan feedback.
Manage a content publishing calendar that organizes planned and emerging initiatives, that is accountable and shareable to other teammates.
Monitor and report on content performance weekly to further guide content strategy as well as inform various areas of the business of fan/customer sentiment and audience analysis.
Develop and activate content plans around live events including OGDC's 8 regular season matches and playoff matches, community activations and player practices as necessary.

Hire and manage game day photographers and videographer
Regularly engages with players, Coaches, Rugby Operations staff, broadcasters, alumni, and other key contributors to content initiatives

Collaborate on multi-channel marketing campaigns to drive ticket and merchandise sales, event attendance, and youth program registrations
Work with leadership to align marketing efforts with brand goals
Support sponsorship activations by developing co-branded content and ensuring sponsor deliverables are met.

Minimum Qualifications

2+ years of experience working in digital marketing; experience in a high-performing marketing organization or sports and entertainment organization is a plus.
Bachelor's degree or equivalent combination of education and/or experience required.
A strong advocate for process and project management
Experience managing social media channels within the sports and entertainment industry.
Demonstrable working knowledge of the latest social media/online culture, jargon and technical features.
Digital publishing/CMS experience and basic HTML knowledge.
Knowledge of the Adobe Creative Suite.
An excellent written and verbal communicator that is comfortable sharing ideas across functions, and to different levels of the organization
Multi-tasker that is comfortable in an environment of ambiguity, where decisions need to be made quickly
Self-starter who can work independently and show initiative to solve problems in new ways

Attention to detail is a must
Understands and complies with deadlines as communicated
Proficiency in Microsoft Office applications; Knowledge of Photoshop, InDesign and/or Illustrator a plus.

Physical Requirements

Ability to sit, stand and utilize a computer for extended periods of time
Communicate via phone and email with a variety of individuals
Ability to bend at the waist, reach overhead and lift up to 15 lbs. with or without accommodation
Physically navigate stairs and stadia at LIRR facilities during normal work hours and events with or without accommodation
Must be available to work all home matches in season (February-June)
Required travel to team locations in Washington, DC, Montgomery County, MD and Northern Virginia

What We Offer

Competitive compensation
Medical and dental insurance
Three Weeks of Paid leave (accrued) per year
THIS IS A HYBRID POSITION THAT REQUIRES WEEKLY TRAVEL TO WASHINGTON, DC AND LOCATIONS IN GAITHERSBURG, MD AND SPRINGFIELD, VA AS NEEDED

This position is not eligible for U.S. work authorization sponsorship

Our Commitment to Diversity, Inclusion & Belonging

Here at OGDC, we recognize and celebrate that individuals come with a wealth of experience and talent well beyond any list of required skills and qualifications. We believe diversity of backgrounds and skills, combined with passion, are the most important keys to meaningful innovation and excellence. Therefore, we encourage people from all backgrounds to apply for our positions.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

Job Questions:

1. Please describe the work you've done in digital marketing
2. Would you please attach links of work you have done?