American Chemical Society
MK29P2 Marketing Campaign Manager - Digital Marketing - Content & Social
American Chemical Society, Washington, DC, United States
Position Summary
Reporting to the Senior Marketing Campaign Manager - Digital Marketing, the Marketing Campaign Manager - Digital Marketing (Content & Social) is primarily responsible for supporting and implementing the integrated marketing campaign plan in relation to digital channels (email, PPC, social media, SEO, SEM,) to achieve the goals for ACS Publications journals, subject portfolios, and related products.
With a focus on social media and content marketing, the individual will translate journal and portfolio strategy, go-to-market plans and initiatives, customer insights and messaging into outstanding campaigns aimed at target markets and personas.
They will work closely with Marketing Centers of Excellence ("Marketing Operations", "Conferences & Events" and "Strategic Communications & Brand"), to implement effective marketing activities to promote ACS Journals, portfolios, B2C products, and services and generate high quality article submissions and usage for journals and portfolios, supporting an increase in revenue growth for the B2C related products.
They will also deliver digital marketing support to the Senior Marketing Campaign Manager, Experiential Marketing in their efforts to drive registrations, attendance, and follow up engagements for our conferences, events, and perennial, large-scale engagement activities.
A trusted business partner, they will work cross-functionally within the Global Marketing team to help deliver the Return on Investment expected from our digital marketing activities.
They should possess a broad knowledge of effective digital marketing channels and tactics, trends, challenges, and opportunities, with a passion for, and expertise in, social media and content marketing, and be able to apply that knowledge to the requirements of this role.
Responsibilities
Digital Marketing Strategy and Execution
This role is based in our Washington, DC office. A reasonable rate of compensation for this position is between $69,000 to $94,000 per year.
ACS currently provides the following benefits for this position: paid vacation leave, paid sick leave, paid holidays, health insurance, flexible spending account or health care savings account, dental insurance, life insurance, vision insurance, retirement benefits, short- and long-term disability, and 4-week work from anywhere; each benefit is subject to the terms of the applicable program. Additional benefits may apply based on skills, experience, and location.
Any actual offer of employment, reflecting the total compensation package and benefits, will be made in the sole discretion of ACS. ACS reserves the right to amend or modify its employment benefits and compensation structure at any time.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
Reporting to the Senior Marketing Campaign Manager - Digital Marketing, the Marketing Campaign Manager - Digital Marketing (Content & Social) is primarily responsible for supporting and implementing the integrated marketing campaign plan in relation to digital channels (email, PPC, social media, SEO, SEM,) to achieve the goals for ACS Publications journals, subject portfolios, and related products.
With a focus on social media and content marketing, the individual will translate journal and portfolio strategy, go-to-market plans and initiatives, customer insights and messaging into outstanding campaigns aimed at target markets and personas.
They will work closely with Marketing Centers of Excellence ("Marketing Operations", "Conferences & Events" and "Strategic Communications & Brand"), to implement effective marketing activities to promote ACS Journals, portfolios, B2C products, and services and generate high quality article submissions and usage for journals and portfolios, supporting an increase in revenue growth for the B2C related products.
They will also deliver digital marketing support to the Senior Marketing Campaign Manager, Experiential Marketing in their efforts to drive registrations, attendance, and follow up engagements for our conferences, events, and perennial, large-scale engagement activities.
A trusted business partner, they will work cross-functionally within the Global Marketing team to help deliver the Return on Investment expected from our digital marketing activities.
They should possess a broad knowledge of effective digital marketing channels and tactics, trends, challenges, and opportunities, with a passion for, and expertise in, social media and content marketing, and be able to apply that knowledge to the requirements of this role.
Responsibilities
Digital Marketing Strategy and Execution
- Act as the trusted expert for social media and content marketing for the Journal Product Marketing Team and create and deliver a comprehensive plan to engage authors, reviewers, editors, and readers.
- Deliver the digital demand strategy to support division goals to grow submissions, usage, citations, and general awareness of our portfolio.
- Develop and execute compelling, scalable integrated marketing activities that encompass digital channels, with a focus on social media and content marketing.
- Embrace A/B testing and innovation across the campaign lifecycle, focusing on social media and content marketing. Share best practices with the wider Global Marketing department.
- Support the Experiential Marketing efforts to meet and exceed goals for conferences, events, and perennial, large-scale engagement activities.
- Work with the Journals, Portfolios & Related Products marketing team and Senior Marketing Manager - Partner Publishing & New Journals to develop social media and content strategies and activities to support journal/ portfolio updates, features, and other activities.
- Ensure that all activities are a planned component of larger strategic marketing campaigns, with aligned messaging, clear objectives, and tracked metrics.
- Communicate goals, initiatives, and results of marketing campaigns internally and cross-divisionally.
- Record and share regular metric-driven updates on channel impact, progress, and upcoming initiatives. Report on campaign impact/ results and suggest opportunities for optimization and improvement.
- Take initiative and dive into data to identify performance issues or opportunities.
- Work with other members of the Global Marketing department, both in-person and through hybrid meetings, to enhance the effectiveness of marketing campaigns and ensure campaign performance goals are met through regular optimization.
- Work with Global Marketing teams on the local application of global campaigns, understanding local demand requirements.
- Manage budgets related to your campaigns, allocating resources to maximize Return on Investment (ROI).
- Ensure resources are allocated to the most impactful initiatives; adjust strategies as necessary to ensure optimal use of the budget. Accurately record marketing spend and process invoices in a timely manner.
- Other duties as assigned, to meet business needs.
- Travel: Up to 20% as needed, domestic and international.
- Attend events and conferences to promote ACS Publications journals, products, and services, as needed.
- Attend internal and external meetings in-person or hybrid when required.
- Bachelor's degree and 5+ years of practical experience of developing and executing marketing strategies across a variety of digital marketing channels including email marketing, social media marketing, content marketing and paid advertising.
- Proven capability in social media management with a proven track record of creating high-quality content that drives engagement and growth.
- Experience in developing and executing social media and content campaigns to generate leads and increase brand awareness.
- Demonstrable experience of, and ability to work successfully in a fast-paced, team environment with set deadlines and defined success metrics, e.g. submission goals, usage targets, citations growth, published output count.
- Skilled in reporting, measurement, and analytics e.g., Google Analytics, in-platform reporting tools, campaign performance metrics.
- Experience with developing and managing marketing budgets.
- Ability to carry out marketing plans autonomously.
- Ability to quickly build strong relationships with colleagues and stakeholders.
- Excellent project management skills with the ability to independently manage multiple projects simultaneously and meet both short- and long-term deadlines. Experience in effectively using digital collaboration tools to communicate and manage projects with multiple stakeholders and contributors.
- Ability to provide manager and project teams with detailed feedback.
- Excitement about driving commercial results through marketing.
- Desire to learn new skills and grow as a well-rounded marketer.
- Collaborative and positive attitude of a teammate who is willing to pitch in and support others.
- International marketing experience within a global organization.
- Experience in STM academic publishing marketing desirable.
- Understanding of the mission and values of the department and organization.
- Excellent working knowledge of MS Office products.
- Global Marketing:
- Senior Marketing Manager - Partner Publishing & New Journals
- Senior Marketing Campaign Manager - Experiential Marketing
- Journal, Portfolio, & Related Products marketing team
- In-country Marketers
- Marketing Centers of Excellence ("Marketing Operations", "Conferences & Events" and "Strategic Communications & Brand")
This role is based in our Washington, DC office. A reasonable rate of compensation for this position is between $69,000 to $94,000 per year.
ACS currently provides the following benefits for this position: paid vacation leave, paid sick leave, paid holidays, health insurance, flexible spending account or health care savings account, dental insurance, life insurance, vision insurance, retirement benefits, short- and long-term disability, and 4-week work from anywhere; each benefit is subject to the terms of the applicable program. Additional benefits may apply based on skills, experience, and location.
Any actual offer of employment, reflecting the total compensation package and benefits, will be made in the sole discretion of ACS. ACS reserves the right to amend or modify its employment benefits and compensation structure at any time.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)