Director, Digital & AI Strategy

Boundless Life Sciences Group is a full-service advertising agency, built from the ground up to meet the evolving needs of modern healthcare brands. We are looking for a full-time Director of Digital & AI Strategy.

The Director, Digital & AI Strategy will play a hands-on role in the strategy and execution of digital marketing and AI-driven strategies. This individual will take charge of delivering high-quality work by implementing and optimizing digital and omnichannel campaigns, using advanced analytics, AI, and other technologies. The Director will ensure successful execution across client accounts, aligning strategies with client business goals while driving measurable results. This position will be integral to managing day-to-day projects and ensuring tactical delivery of client objectives, while fostering collaboration across the agency's teams to achieve integrated solutions.

The Director, Digital & AI Strategy will be directly responsible for the hands-on execution and delivery of digital strategies, specifically for the pharmaceutical, biotechnology, and medical device industries. With a strong focus on operational efficiency, this individual will drive the implementation of client strategies, leveraging AI technologies, advanced analytics, and omnichannel campaigns. The Director will manage projects from conception through to delivery, ensuring campaigns meet client goals. In addition, the Director will be responsible for mentoring and managing strategy staff underneath them, fostering a high-performance team culture while ensuring successful project outcomes and strong stakeholder relationships.

Responsibilities:

Leadership and Digital Innovation:

• Execute digital marketing strategies for pharmaceutical, biotechnology, and medical device clients, with a focus on hands-on tactical work across omnichannel marketing, media planning, and social media integration.
• Collaborate with internal teams, providing hands-on support to assist team members with the delivery of key deliverables as needed, while driving the implementation of AI tools and technologies to meet client objectives.
• Ensure alignment between digital and AI strategies with client business goals, addressing industry-specific nuances such as HCP referral patterns, OPDP 2253 submissions, medical and legal reviews, EMR/EHR data integration, HIPAA, PII compliance, and more.
• Deliver digital solutions that meet quality standards and client goals, fostering innovation within both the agency and client solutions, and driving high-impact campaigns that achieve measurable results.

Execution of Healthcare Strategies:

• Implement hands-on execution of digital and AI strategies that address healthcare-specific challenges such as patient compliance, HCP engagement, and stakeholder response, among others.
• Leverage data sources such as EHR/EMR systems, ICD-9/ICD-10 and CPT codes, predictive analytics, and HCP/patient journeys, to develop and refine omnichannel strategies.
• Stay up-to-date with the latest digital platforms and AI technologies to ensure strategies are tailored to the needs of pharmaceutical, biotechnology, and medical device sectors.
• Collaborate with internal and client teams to implement data-driven strategies, ensuring alignment with the client's healthcare marketing goals.

AI-Powered Campaign Optimization:

• Leverage AI technologies, including generative AI, natural language processing (NLP), machine learning, and predictive analytics to enhance healthcare marketing strategies.
• Identify opportunities for AI optimization within client campaigns, using AI-driven insights for targeting, segmentation, personalization, and overall campaign efficiency, as well as internal process improvements.
• Collaborate with cross-functional teams within the agency to optimize content delivery, improve internal processes, and enhance AI-driven products and services offered to clients.
• Maintain a deep understanding of digital platforms widely used in the healthcare industry, and continuously investigate and recommend new platforms that can advance the agency and enhance the services offered to clients.

End-to-End Campaign Execution in Pharma and Biotech:

• Oversee hands-on management of omnichannel digital advertising campaigns, including social listening, social media activation, SEO, Veeva, websites, analytics platforms such as Google Analytics 4 (GA4), programmatic advertising, and CRM platforms, ensuring proper execution and optimization.
• Leverage data analytics and AI technologies to optimize campaign performance, improve targeting and segmentation, analyze campaign data, generate insights, and produce client presentations to inform strategy and next steps.
• Ensure compliance with healthcare regulations, including HIPAA, GDPR, PII, FDA guidelines, med/legal compliance, and 2253 submissions, while maintaining privacy standards and ethical AI use in all campaigns.

Performance Tracking and Data Insights:

• Develop and implement KPI frameworks to track the performance of digital campaigns across all channels, ensuring alignment with client business objectives.
• Use advanced analytics to optimize SEO and CRM/omnichannel campaign performance, among others, to drive better targeting, response, and improved ROI.
• Generate detailed reports and insights from performance data, delivering actionable recommendations to clients through presentations and strategic reviews to optimize future campaign efforts.

Team Collaboration and Project Delivery:

• Work closely with internal teams, including creative, medical, and marketing departments, to align strategic initiatives with the agency's overall goals and client objectives.
• Support operational excellence by ensuring seamless execution of projects, optimizing internal processes, and fostering collaboration across departments.
• Communicate effectively with internal stakeholders to promote team cohesion, drive project success, and ensure timely delivery of client deliverables.

Team Development and Mentorship:

• Mentor and develop junior staff, ensuring they stay at the forefront of digital marketing, AI technologies, and healthcare industry trends.
• Foster collaboration across digital, medical, marketing, and creative teams to ensure project success and seamless execution.
• Promote continuous learning within the team by encouraging skill development, knowledge sharing, and innovation in digital and AI strategy.
• Client Engagement and Support:

• Engage directly with clients, providing strategic insights and updates on campaign performance, fostering strong relationships, and ensuring the successful execution of digital strategies.
• Identify opportunities for organic growth within client accounts by understanding their evolving needs and offering solutions that align with their business objectives.
• Collaborate with the Senior Director to develop new business opportunities and strengthen the agency's presence within the pharmaceutical, biotechnology, and medical device sectors.

Qualifications:

• 6-8 years of experience working in a pharmaceutical marketing agency, with hands-on involvement in developing digital, omnichannel, and AI-driven strategies for pharmaceutical, biotechnology, and medical device clients (experience with generative AI a plus).
• Strong experience in developing and executing campaigns across omnichannel platforms, including social media, SEO, programmatic advertising, CRM systems (e.g., Veeva, Salesforce Marketing Cloud), and analytics tools (e.g., Google Analytics 4, Google Tag Manager, SimilarWeb, SEMrush).
• Knowledgeable in AI-driven marketing campaigns, including machine learning, natural language processing (NLP), generative AI, and predictive analytics.
• Experience with healthcare industry regulations, including HIPAA, FDA compliance (e.g., FDA 2253 submissions), and the unique challenges of patient and HCP engagement in highly regulated environments.
• E-commerce experience is a plus, particularly in leveraging digital platforms to optimize marketing and sales funnels.
• Generative AI prompt engineering skills are required (no data science required).
• Proven ability to manage and mentor teams, with strong leadership, communication, and presentation skills.
• Demonstrated success in driving operational excellence and executing large-scale, omnichannel campaigns while ensuring compliance with industry regulations.

Benefits:

• Medical, dental, and vision benefits
• Life, short-term and long-term disability insurance (company paid)
• 401(k) plan
• 12 paid holidays
• Unlimited PTO policy
• 1 paid volunteer day per year
• Monthly technology stipend
• Flexible remote work environment

Boundless is an equal opportunity employer. All qualified candidates will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity/expression, national origin, disability, or any other legally protected characteristics.