Associate Director, Digital & Omnichannel Marketing (Customer Experience Content

The Associate Director, Digital & Omnichannel Marketing (Customer Experience Content) will support strategy and development and lead tactical execution focused on experience content and marketing automation including, customer relationship management, digital marketing tools, and website content management systems in support of Corcept’s endocrinology products. This role will report to the Senior Director of Digital and Omnichannel Marketing and requires expertise in digital / non-personal promotions content and marketing automation for marketing campaigns aimed at patients, caregivers, and healthcare professionals. Responsibilities: Provide subject matter expertise to guide and shape the short- and long-term integration of novel marketing automation technologies/capabilities that individualize customer strategy and promotional execution Maintain a strong understanding of journey orchestration and marketing automation platforms and tools (e.g., SFMC, CMS), including their capabilities and limitations to ensure effective optimization to accomplish business objectives Develop and oversee the execution of a comprehensive marketing automation and non-personal promotional strategy to support market growth Identify and disseminate journey orchestration and marketing automation best practices across marketing and evaluate new capabilities to improve the customer experience Partner with internal stakeholders and agency partners to shape the execution and management of innovative omnichannel and content creation capabilities Partner with other marketing functions (HCP/DTP Promotions, Thought Leader Programming & Franchise Strategy) to translate branded/unbranded and KOL development strategic direction and core campaign materials into a comprehensive digital, multi-channel tactical plan, inclusive of development of digital assets Coordinate with the Content Review Committee / Promotional Review Committee (PRC), ensuring timely review and approval of digital / non-personal promotions materials within legal, regulatory, and compliance standards Oversee relationships with agency partners, support marketing strategy and execute priority tactics, and ensure timely delivery in a launch setting. Responsibilities will include annual budget planning, monthly reconciliation, and reallocating resources, as necessary Develop and track key performance indicators (KPIs) for audience engagement and market traction, using data-driven insights to refine strategies and enhance campaign effectiveness Develop presentations and reports for key internal stakeholders, translating insights into strategic digital / non-personal promotions and marketing recommendations Preferred Skills, Qualifications and Technical Proficiencies: Strong knowledge of digital / non-personal promotions market dynamics and a deep understanding of marketing automation including, customer relationship management, digital marketing tools, and website content management systems Proven ability in the execution of multiple/complex initiatives within the marketing mix which require tactful cross-functional execution Experience in AI/Machine Learning initiatives from initiation through completion with a particular focus on automated deployment Strong experience with digital promotions inclusive of first-party assets & 3rd party assets Experience managing Email Delivery and Automation, Website Assembly, and/or Digital Media optimization Ability to successfully work with external agencies and partners to develop programs and materials and manage appropriate marketing channel ecosystems Strong analytical skills, with the ability to interpret data and turn insights into actionable marketing strategy Strong verbal, written, and interpersonal communication skills, and ability to productively communicate with a variety of groups and audiences Demonstrated understanding of pharmaceutical regulatory requirements and impact on the development of marketing materials Demonstrated ability to manage budgets, with an understanding of expense budget planning and tracking Ability to travel up to 25-30% of the time Preferred Education and Experience: Bachelor's degree in Marketing, Information Systems, Computer Science, Business Administration, or a related field. An advanced degree (MBA, MS) is a plus 8+ years of experience in digital marketing, marketing automation, or marketing, with at least 3 years in the field of pharmaceutical/biotech Experience in the biotechnology or pharmaceutical industry, with a strong understanding of regulatory constraints in patient, caregiver, and healthcare marketing, including the Promotional Review Committee (PRC) approval process, and data governance requirements including CCPA, CPRA, GDPR etc. The pay range that the Company reasonably expects to pay for this headquarters-based position is $174,700 - $205,600; the pay ultimately offered may vary based on legitimate considerations, including geographic location, job-related knowledge, skills, experience, and education. Applicants must be currently authorized to work in the United States on a full-time basis.

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