Director, Oncology HCP Marketing

The HCP Marketing Director will support strategy development and lead tactical execution focused on a new product launch in ovarian cancer. This role will report to the Senior Director of Oncology Marketing and requires expertise in both personal and digital / non-personal promotions, as well as a deep understanding of the oncology market. The HCP Marketing Director will also be responsible for supporting market research in collaboration with the Commercial Data & Analytics team, to drive insights that shape marketing strategy and support the commercial success of Corcept’s oncology products. This position will work closely with cross-functional teams, including Medical Affairs, Sales, Market Access, Legal, Regulatory and Compliance.Responsibilities:Support the HCP marketing strategy development and lead tactical execution to drive product awareness and consideration in an ovarian cancer product launchSupport the disease state education (DSE) campaign in raising awareness of a novel mechanism of disease among target oncologists and oncology stakeholdersSupport early brand development including brand identity, product positioning, value proposition, core claims, and messagingLead HCP content development across DSE and brand materials – including core visual aid, websites, presentations, testimonial videos, case studies, etc. – ensuring alignment with all legal, regulatory and compliance guidelines (e.g., PRC submissions and approvals), and management across personal and digital channelsCollaborate closely with cross-functional stakeholders including Sales, Commercial Data & Analytics, Medical Affairs, Market Access, Legal, Regulatory and Compliance teams to ensure marketing initiatives align with Commercial objectives and brand strategyDefine research objectives, priorities, and develop stimuli in collaboration with the Commercial Data & Analytics team in market research, to gain insights into the oncology market, oncologist behaviors, treatment trends and competitive landscape, leveraging insights in strategic marketing initiativesBuild relationships with key oncology stakeholders in collaboration with the Thought Leader Engagement team, including oncologists, oncology nurses, and professional organizations, to enhance engagement effortsDevelop and track key performance indicators (KPIs) for HCP engagement and market traction, using data-driven insights to refine strategies and enhance campaign effectivenessPartner closely with Sales and Commercial Training teams to develop and implement tools and materials that support field sales initiatives, ensuring materials meet sales needs for HCP engagementCoordinate with the Promotional Review Committee (PRC), ensuring timely review and approval of HCP promotional and educational materials within legal, regulatory and compliance standardsDevelop executive presentations for key internal stakeholders, translating insights into strategic marketing recommendationsOversee relationships with agency partners, support Marketing strategy and execute priority tactics, and ensure timely delivery in a launch setting. Responsibilities include annual budget planning, monthly reconciliation, and reallocating resources as necessaryPreferred Skills, Qualifications and Technical Proficiencies:Strong knowledge of oncology market dynamics and a deep understanding of academic and community oncology educational needsStrong product launch experience, with oncology launch experience preferredAbility to work effectively in a dynamic, fast-paced, startup environment, managing multiple priorities simultaneouslyExceptional communication and leadership skills, with the ability to influence stakeholders across various levels of the organizationStrong analytical skills, with the ability to interpret data and turn insights into actionable marketing strategyAbility to travel up to 25-30% of the timeExperience managing and optimizing multi-channel marketing campaigns targeted to healthcare professionalsPreferred Education and Experience:Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. Advanced degree (MBA, MPH, PhD) is a plus12+ years of experience in HCP marketing, digital marketing, or a related healthcare field, with at least 3 years in the field of oncologyExperience in the biotechnology or pharmaceutical industry, with a strong understanding of regulatory constraints in healthcare marketing, including the Promotional Review Committee (PRC) approval processThe pay range that the Company reasonably expects to pay for this position is $211,400 - $248,700; the pay ultimately offered may vary based on legitimate considerations, including geographic location, job-related knowledge, skills, experience, and education.#LI-RemoteApplicants must be currently authorized to work in the United States on a full-time basis.

#J-18808-Ljbffr