The Cordish Companies
Marketing Manager - Avenue
The Cordish Companies, Long Branch, NJ, United States
MARKETING MANAGER
Marketing Manager Responsibilities include, but are not limited to:
•Create and implement innovative and effective sales and marketing programs and events that drive traffic and increase sales for the venues
•Develop marketing calendars, plans, budgets and event recaps for the venues' events and promotions
•Oversee and manage; social media (paid and organic), traditional media, public relations, community relations, and website.
•Work closely with sponsorship team to ensure all goals are met and exceeded
•Lead the planning and execution of marketing strategies
•Identify and develop strategic layers for promotions and events •Assist in supporting database collection through contests, promotions, campaigns and events
•Assisting in the support of the venue sales building programs: data collection, messaging, promotions, and tracking results
•Develop strategic partnerships with retailers, restaurants, corporate partners, local teams
•Initiate all marketing requests including graphic requests, ticketing requests, etc.
•Oversee and manage the development and production of the venues' branded print collateral, non-printed collateral (websites, e-blasts, etc.), menus, signage, social media, etc. and ensure brand standards are adhered to
•Execute and manage all paid advertising for the venues including radio and digital paid advertising
•Assist with venue press releases and media events
•Oversee and approve all digital content and ensure messaging is on brand
•Coordinate and manage all photography and videography for events
•Communicate with senior management regarding marketing initiatives
•Dispersion, tracking, organization of marketing collateral and promotion team
Marketing Manager Qualifications
•Bachelor's Degree in marketing or related field or equivalent and 1-3 years of experience in a hospitality or hotel sales and marketing setting, or an equivalent combination of education and experience. Must speak fluent English. Other languages preferred.
•Familiarity with graphic design and or photography
•Communication skills are utilized a significant amount of time when interacting with others; demonstrated ability to interact with guests, employees and third parties that reflects the brand standards
•Reading and writing abilities are utilized often when completing paperwork and management reports, interpreting results, giving and receiving instructions, and training.
•Mathematical skills, including basic math, budgeting, profit/loss concepts, percentages, and variances are utilized frequently.
•Problem solving, reasoning, motivating, organizational and training abilities are used often.
•Ability to travel to attend workshops, tradeshows, conventions, meetings, etc.
•May require a valid Driver's License and drive to workshops, tradeshows, conventions, meetings, etc.
•May be required to work nights, weekends, and/or holidays.
The Marketing Manager position requires the ability to perform the following:
•Frequently standing up or moving within and outside of the facility
•Carrying or lifting items weighing up to 25 pounds
•Handling objects
Marketing Manager Responsibilities include, but are not limited to:
•Create and implement innovative and effective sales and marketing programs and events that drive traffic and increase sales for the venues
•Develop marketing calendars, plans, budgets and event recaps for the venues' events and promotions
•Oversee and manage; social media (paid and organic), traditional media, public relations, community relations, and website.
•Work closely with sponsorship team to ensure all goals are met and exceeded
•Lead the planning and execution of marketing strategies
•Identify and develop strategic layers for promotions and events •Assist in supporting database collection through contests, promotions, campaigns and events
•Assisting in the support of the venue sales building programs: data collection, messaging, promotions, and tracking results
•Develop strategic partnerships with retailers, restaurants, corporate partners, local teams
•Initiate all marketing requests including graphic requests, ticketing requests, etc.
•Oversee and manage the development and production of the venues' branded print collateral, non-printed collateral (websites, e-blasts, etc.), menus, signage, social media, etc. and ensure brand standards are adhered to
•Execute and manage all paid advertising for the venues including radio and digital paid advertising
•Assist with venue press releases and media events
•Oversee and approve all digital content and ensure messaging is on brand
•Coordinate and manage all photography and videography for events
•Communicate with senior management regarding marketing initiatives
•Dispersion, tracking, organization of marketing collateral and promotion team
Marketing Manager Qualifications
•Bachelor's Degree in marketing or related field or equivalent and 1-3 years of experience in a hospitality or hotel sales and marketing setting, or an equivalent combination of education and experience. Must speak fluent English. Other languages preferred.
•Familiarity with graphic design and or photography
•Communication skills are utilized a significant amount of time when interacting with others; demonstrated ability to interact with guests, employees and third parties that reflects the brand standards
•Reading and writing abilities are utilized often when completing paperwork and management reports, interpreting results, giving and receiving instructions, and training.
•Mathematical skills, including basic math, budgeting, profit/loss concepts, percentages, and variances are utilized frequently.
•Problem solving, reasoning, motivating, organizational and training abilities are used often.
•Ability to travel to attend workshops, tradeshows, conventions, meetings, etc.
•May require a valid Driver's License and drive to workshops, tradeshows, conventions, meetings, etc.
•May be required to work nights, weekends, and/or holidays.
The Marketing Manager position requires the ability to perform the following:
•Frequently standing up or moving within and outside of the facility
•Carrying or lifting items weighing up to 25 pounds
•Handling objects