Marketing and Community Lead

Join Contro and Shape the Future of Fair Markets

At Contro, we believe markets can empower people if they are democratic, liquid, and fair. Contro is a VC-backed blockchain startup revolutionizing digital asset exchange markets by prioritizing sustained intent over speed.

Our first product, Debate Markets, combines social finance and prediction markets to foster constructive, skin-in-the-game debates-a groundbreaking application at the intersection of blockchain, finance, and social networks. We're building more than technology; we're executing on a path to redefine markets, empower communities, and transform the digital landscape.

We're looking for a Marketing and Community Lead to drive Contro's narrative, grow its community, and establish its presence as a trailblazer in the blockchain and SocialFi space. This is a chance to combine strategic thinking with hands-on execution to shape how the world sees Contro.
What You'll Do
Marketing Strategy and Content

• Develop and refine Contro's brand narrative to inspire trust and excitement.
• Build a marketing strategy that balances rational positioning (our value proposition) with emotional branding (the "why" behind our mission).
• Position Contro as a category-defining innovator in both decentralized finance and social media.
• Create and oversee contents such as: educational copy, product updates, and the occasional shitposts; manage team and partners including obtaining design and content input to execute fast and at high quality.

Community Building and Engagement

• Grow and nurture vibrant communities across platforms (e.g. Twitter, Telegram, Discord).
• Host and moderate live events such as Twitter Spaces, AMA sessions, and community calls to foster engagement.
• Cultivate relationships with early advocates to create organic traction.
• Develop hooks and viral campaigns that align with Contro's story and engage initially crypto-native audiences.

Analytics and Iteration

• Track metrics like community growth and content performance across platforms to assess and iterate strategies.
• Regularly refine messaging based on audience insights and feedback

What You Bring
Experience and Expertise

• Proven track record in marketing, growth, business development, community building, or related roles, ideally in crypto.
• Understanding of or strong interest in blockchain, DeFi, and social platforms like Twitter, Discord, and Telegram.
• Exceptional storytelling skills with the ability to craft compelling narratives across audiences and media.

Skills and Mindset

• Strategic thinker: You can see the big picture while planning and executing detailed campaigns.
• Community-first approach: You value and empower people while driving engagement.
• Creative flair: You know how to create viral, memorable content that connects with crypto-native audiences.
• Data-driven: You leverage analytics to refine strategies and maximize impact.

Bonus Points

• Established relationships with crypto thought leaders.
• BD experience.
• Growth hacking experience.

Why Join Contro?

• Impact: Define how Contro is perceived and adopted by the world.
• Ownership: Lead a critical function and grow fast with our startup and our partners.
• Compensation: Competitive salary with significant upside in tokens.
• Innovation: Work on a cutting edge and fun SocialFi product with a smart, lean team.
• Flexibility: Remote with occasional retreats and conference visits for deep work and team bonding.