Assistant Director of Marketing

The Assistant Director of Marketing is responsible for overseeing and enhancing the organization's marketing administrative and operational tasks. This individual will conduct market research and create marketing content and collateral, including visual design, copywriting, and presentation of communication materials for St. Coletta of Wisconsin. Reporting to the Director of Marketing and Development, the specialist will produce branded and visually appealing products that support the organization's efforts and communicate its mission effectively across multiple channels.

Required Competencies

• Demonstrates adherence to St. Coletta's Code of Conduct, Franciscan and Business Values at all times.
• Understanding and adhering to all St. Coletta of WI policies and procedures.
• Ability to maintain strict confidentiality.
• Capable of working independently with minimal direction.
• Ability to establish and expertly manage professional and interpersonal relationships with all organizational members and external stakeholders.
• Demonstrates professional-level competency with written and verbal communication skills.
• Possesses a positive and solution-oriented attitude.
• Is open and receptive to new ideas and constructive feedback.
• Demonstrates excellent problem-solving and creative-thinking skills.
• Demonstrates excellent organizational skills and ability to manage multiple projects while meeting deadlines.
• Strong attention to detail and accuracy in proofing and editing all files prior to going to print.
• Demonstrates flexibility in work assignments and willingness to play an active role in the success of our branding communications.
• An in-depth understanding of design and graphic techniques, including Adobe Creative Suite (specifically In-Design), photography, videography, and WordPress design/administration.
• Basic understanding of Media and Public Relations, content marketing, social media best practices, SEO, and Google Ads.

Essential Duties and Responsibilities: include the following. Other duties may be assigned.

Marketing and Public Relations:

• Assists and supports the Marketing Department in producing and copy-editing a wide range of marketing collateral, including blogs, and social media content, managing media relationships, and analyzing data.
• Develops and deploys traditional and digital advertising strategies, campaigns, and promotions in conjunction with marketing initiatives.
• Assisting with planning, executing, and implementing marketing events and campaigns across different channels (direct mail, email, social media, website).
• Proficiency in social media platforms and marketing automation tools.
• Tracking campaign performance metrics like website traffic, lead generation, and social media engagement.

Graphic Design:

Create engaging visual content for marketing and presentation materials, including flyers, brochures, fundraising appeals, and digital assets.

Design graphics for social media platforms, email campaigns, and event promotions.

Content Creation & Editing:

• Write, edit, and produce content for the nonprofit's annual publication, newsletters, and other written communications.
• Collaborate with internal teams to ensure messaging aligns with the organization's mission and goals.

Social Media Management:

• Manage and schedule content across various social media platforms to increase brand visibility and engagement.
• Monitor social media analytics to track performance and optimize campaigns.

Website & SEO:

• Oversee and update website content, ensuring accuracy, consistency, and relevance.
• Implement SEO best practices to improve website visibility and drive traffic.

Photography:

• Capture and edit high-quality photographs for marketing materials, website, and social media.
• Document nonprofit events and activities through photography.

Additional Marketing Support:

• Assist in the development of email marketing campaigns and other outreach efforts.
• Contribute to the planning and execution of special marketing projects, including events, as needed.
• Highly collaborative, works in tandem with the Director of Marketing, assists other marketing and development team members with design needs and project coordination.
• Assist with design projects for special committees and other departments.
• Collaborates with vendors to ensure a quality product and the lowest production cost under budget.
• Assists with other marketing activities and organizational duties as assigned.

Supervisory Responsibilities:

This position has no supervisory responsibilities.

Qualifications: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Education and/or Experience: Minimum of an Associate's Degree required, Bachelor's Degree preferred in marketing or graphic design or similar study from an accredited college or university. Must have a minimum of three (3) years of successful experience in graphic design, marketing, video and photography work. Strong proficiency in Adobe Creative Suite, social media platforms, and SEO tools. An equivalent combination of training or experience may be considered.

Language Skills: Excellent oral and written communication skills. Ability to create and write correspondence effectively in a highly professional manner.

Mathematical Skills: Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.

Reasoning Ability: Ability to apply common sense understanding to carry out detailed but uninvolved written or oral instructions. Ability to deal with problems involving a few concrete variables in standardized situations.

Computer Skills: Excellent working knowledge of Adobe Creative Design Suite including InDesign, Photoshop, Illustrator, and Canva; knowledge of Microsoft Office suite products; experience with Social Media Platforms like Facebook, LinkedIn, YouTube, and Instagram; and the ability to create and edit videos.

Certificates, Licenses, Registrations: Valid driver's license with a past driving record that meets the standards set forth by the organization.

Other Skills and Abilities: Ability to establish and maintain effective professional working relationships. Ability to work as a team player and individually under tight deadlines and have the ability to prioritize and multitask.

Other Qualifications: None.

Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

While performing the duties of this job, the employee is regularly required to talk or hear. The employee is frequently required to sit, use hands to finger, handle, or feel and reach with hands and arms. The employee is occasionally required to walk, climb or balance, and stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

Work Environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

The noise level in the work environment is usually moderate.