Hubspot Administrator

Hire date: ASAP Full time Salary: Commensurate with experience. Benefits include: Paid holiday, vacation, and sick time, IRA with company match, flexible work hours/location, casual work environment, healthcare stipend or health insurance, company bonus program eligibility, and downtown Grand Rapids office with parking. Summary: The HubSpot Administrator(HA) will be responsible for the onboarding, management, and execution of HubSpot for 1 Bold Step and 1 Bold Step’s clients. This includes the configuration, maintenance, and optimization of our HubSpot instances as they support inbound marketing initiatives, sales pipeline management, customer relationship management, and customer service/success efforts. In summary, managing the system that drives a business’s revenue operations. The HA will also have client-facing meetings to ensure they understand the client’s goals and measure the progress against them with clear and consistent reporting. Detail-oriented, self-directed, and meticulous, the HubSpot Administrator should be excited to help businesses create strong revenue operations machines, document their work, and then independently execute the 1 Bold HubSpot processes. Responsibilities Include: HubSpot Configuration and Customization: Configure and customize HubSpot to align with client’s specific business needs, including setting up workflows, lead scoring models, email templates, and other automation tools. Onboarding Project Management: Balance both strategy and execution for HubSpot onboarding projects; coordinate directly with clients to deliver quick wins while building long-term value. Supporting 1 Bold Step as a HubSpot PSO organization by onboarding select clients specifically following the HubSpot PSO process. Assist the sales team by answering questions and running demonstrations in prospect pitch meetings, and by accurately scoping and estimating HubSpot customizations and non-standard implementations. Attend and participate in weekly client meetings to manage the execution of the HubSpot plan, including tasks assigned to their employees as well as others at 1 Bold Step. Data Management: Ensure the integrity and accuracy of data within HubSpot by implementing best practices for data hygiene, segmentation, and integration with other systems such as CRM and ERP platforms. Campaign Execution Support: Collaborate with marketing teams to develop, and execute complex campaigns, and analysis of the results to determine how the effort supported the client’s goals. Sales Enablement: Work closely with sales teams to optimize HubSpot for lead management, sales automation, playbook execution, and pipeline tracking, providing training and support as needed to drive adoption and effectiveness. Reporting and Analytics: Generate reports and dashboards within HubSpot to measure the performance of marketing campaigns, sales activities, and customer service interactions, providing insights and recommendations for continuous improvement to a client’s go-to-market plan. Continuous Improvement: Stay informed about new features and updates in the HubSpot platform, proactively identifying opportunities to enhance our utilization of the tool set to achieve business objectives. Using 1 Bold Step processes and templates, create and adhere to client marketing plans and budgets. Support the team's overall sales and marketing alignment, regardless of the platforms and technologies being used to track activities and effectiveness. Other duties and tasks as assigned. Experience/Education: Understanding of complex sales channels and cycles, sales and marketing alignment, revenue operations, and B2B business models. Proven experience as a HubSpot Administrator or similar role, with a deep understanding of HubSpot's features, functionalities, and best practices. Familiarity and understanding of HubSpot’s Hubs and tiers as they relate to business functions. Proven success in onboarding HubSpot for B2B clients. Bachelor's Degree; business or communications background preferred HubSpot certifications (e.g., HubSpot Certified Administrator) preferred. Working knowledge of other CRMs (Salesforce, Zoho, etc.) and marketing automation platforms (Pardot, Marketo, etc.) a plus. Working knowledge of Asana or similar project management software Excellent communication skills, including empathetic problem-solving A “Get it done” and “I’ll figure it out” positive attitude Business writing experience preferred Prior experience launching paid digital campaigns is a plus Experience with paid media strategy and execution is a plus