Director of Communications

Job Description Breck School Title: Director of Communications Reports to: Chief Advancement Officer Hours: Full-time, M-F, 8-4:30, some night and weekend work Effective Date: January 1, 2025 About Breck Breck School is a preschool through twelve, college preparatory, Episcopal day school located in Golden Valley, Minnesota. Breck enjoys a national reputation for excellence and achievement in academics, athletics, and the arts. Our School’s Episcopal roots are lived through the unwavering commitment to diversity and inclusion where we respect the dignity of every human being and a firm belief in our responsibility to serve. About the Role The Director of Communications is responsible for assuring that each constituency has the information necessary to keep it informed, engaged, and supportive. This multifaceted role includes day-to-day messaging as well as long-term strategic thinking. A successful Director will be passionate about education, believe in Breck’s mission and core values, and understand the importance of accurate, thoughtful, and timely communications. Reporting to the Chief Advancement Officer, the Director will guide all internal and external communications, brand management, publications, and marketing efforts. Essential Duties and Responsibilities Strategic Communications and Brand Management Develop and oversee a comprehensive communications and marketing strategy that reflects Breck’s mission, values, and strategic priorities.

Ensure consistent brand messaging and cohesive visual identity across all communication channels, including print, digital, and social media.

Collaborate with the Head of School and senior leaders on key message development, speech writing, and public statements.

Work in partnership with the Chief Advancement Officer in managing crisis communications and serve as the school’s primary media contact.

Content Creation and Distribution Oversee the production of school-wide publications, including the Today at Breck magazine, newsletters, admissions viewbook, event programs, and annual reports.

Direct the school’s digital presence, including managing content for the website and coordinating social media efforts.

Produce engaging multimedia content, including photography and videography that showcases Breck’s unique educational experiences.

Marketing and Admissions Support Partner with the Admissions Office to create and implement targeted marketing campaigns to attract and retain families.

Analyze admissions trends and competitor marketing efforts, using data to adjust strategies and drive enrollment.

Advancement and Alumni Relations Support the Advancement team’s fundraising efforts by developing communication strategies that engage alumni, donors, and community stakeholders.

Team Leadership and Project Management Lead, mentor, and manage the Communications and Marketing team.

Ensure clear roles, responsibilities, and accountability for team members.

Oversee the department’s budget and assess the effectiveness of marketing and communication initiatives.

Education and Experience Bachelor’s degree in marketing, communications, or a related field; advanced degree preferred.

At least seven years of professional experience in communications, marketing, or public relations.

Strong strategic and creative skills with demonstrated success in brand management.

Excellent interpersonal and communication skills.

Competencies A commitment to the mission of Breck School.

Self-starter with the ability to think strategically.

Flexible, creative, and highly organized.

Proven ability to manage a variety of projects with competing priorities.

Attention to detail.

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