Director of Communications

Job Description Breck School Title: Director of Communications Reports to: Chief Advancement Officer Hours: Full-time, M-F, 8-4:30, some night and weekend work Effective Date: January 1, 2025 About Breck Breck School is a preschool through twelve, college preparatory, Episcopal day school located in Golden Valley, Minnesota. Breck enjoys a national reputation for excellence and achievement in academics, athletics, and the arts. Our School’s Episcopal roots are lived through the unwavering commitment to diversity and inclusion where we respect the dignity of every human being and a firm belief in our responsibility to serve. About the Role An independent school community is comprised of many constituencies, each with its own needs, messages, and priorities. It is the responsibility of the Director of Communications to assure that each constituency has the information necessary to keep it informed, engaged and supportive. The job itself is also multifaceted, with duties that range from day-to-day messages to long-term strategic thinking and everything in between. Reporting to the Chief Advancement Officer, the Director will guide all internal and external communications, brand management, publications, and marketing efforts. This role will supervise a staff of team members including a creative strategist, content strategist, graphic designer, and communications coordinator. Essential Duties and Responsibilities Strategic Communications and Brand Management Develop and oversee a comprehensive communications and marketing strategy that reflects Breck’s mission, values, and strategic priorities. Ensure consistent brand messaging and cohesive visual identity across all communication channels, including print, digital, and social media. Collaborate with the Head of School and senior leaders on key message development, speech writing, and public statements. Work in partnership with the Chief Advancement Officer in managing crisis communications and serve as the school’s primary media contact. Content Creation and Distribution Oversee the production of school-wide publications, including the Today at Breck magazine, newsletters, admissions viewbook, event programs, and annual reports. Direct the school’s digital presence, including managing content for the website and coordinating social media efforts. Produce engaging multimedia content, including photography and videography that showcases Breck’s unique educational experiences. Marketing and Admissions Support Partner with the Admissions Office to create and implement targeted marketing campaigns to attract and retain families. Analyze admissions trends and competitor marketing efforts, using data to adjust strategies and drive enrollment. Collaborate with school leaders on recruitment efforts for faculty and staff. Advancement and Alumni Relations Support the Advancement team’s fundraising efforts by developing communication strategies that engage alumni, donors, and community stakeholders. Provide marketing and communication materials to enhance donor engagement and stewardship. Team Leadership and Project Management Lead, mentor, and manage the Communications and Marketing team, including direct reports. Ensure clear roles, responsibilities, and accountability for team members, offering professional development opportunities as needed. Oversee the department’s budget and assess the effectiveness of marketing and communication initiatives. Education and Experience Bachelor’s degree in marketing, communications, or a related field; advanced degree preferred. At least seven years of professional experience in communications, marketing, or public relations, ideally within an educational or nonprofit setting. Strong strategic and creative skills with demonstrated success in brand management, marketing, and content creation. Excellent interpersonal and communication skills, with the ability to connect effectively with diverse constituencies. Competencies A commitment to the mission of Breck School A strong acumen for visual design, imagery, typography, brand, and color Self-starter with the ability to think strategically Flexible, creative, and highly organized Attention to detail An avid and passionate storyteller with excellent communication skills

#J-18808-Ljbffr