Association Of Zoos & Aquariums
Director of Marketing and Sales
Association Of Zoos & Aquariums, Knoxville, Tennessee, United States, 37955
AZA-accredited zoos and aquariums, Certified Related Facilities, Commercial Members, Conservation Partners, and Society Partners may post free unlimited online job listings as a member benefit. Non-members can purchase job listings.
Interested in a career in AZA-accredited zoos and aquariums? Learn more about types of zoo and aquarium jobs and relevant education programs in our career center.
Director of Marketing and Sales
Job Title:
Director of Marketing and Sales Department:
Marketing Date Updated:
12/10/2024 Reports To:
Chief Development Officer Status:
Full Time; Exempt Supervises:
Graphics Coordinator; Special Events Coordinator; Media Manager; Communications Manager SUMMARY OF POSITION: As a member of the Zoo’s executive leadership team, the Director of Marketing and Sales leads the strategic development and execution of zoo-wide external communications related to marketing, advertising, and public relations across paid, earned, and owned channels. The Director oversees a team of professionals who work in close collaboration with colleagues in various departments to develop and implement comprehensive communication, marketing, and event strategies that strengthen the Zoo Knoxville brand and drive revenue and attendance for the organization. RESPONSIBILITIES: Marketing: Exemplify Zoo Knoxville’s Core Values through interactions with guests and fellow team members. Oversee and develop comprehensive performance marketing and communications strategies to drive audience acquisition, attendance, and membership revenue growth. Manage relationships with our agency of record to build and execute effective paid advertising campaigns and website content. Develop and manage annual marketing budgets effectively and allocate resources strategically. Build and maintain relationships with external partners, agencies, and vendors. Monitor and assess the effectiveness of marketing campaigns. Ensure all external content aligns with brand standards. Communications: Serve as the Zoo’s Principal Information Officer and primary media contact. Develop strategic content and messaging for the Zoo’s owned media channels. Develop public relations plans to maximize earned media coverage. Execute emergency and organizational crisis communication plans when necessary. Events and Graphic Design: Supervise Special Events Coordinator to oversee special events. Evaluate event results and recommend modifications. Supervise Graphic Coordinator for graphics inventory and production. Lead efforts to meet and surpass annual revenue targets. Develop and implement comprehensive sales strategies. Cultivate relationships with corporate partners and sponsors. Use data-driven insights to refine strategies. Team Leadership and Development: Lead and mentor a team of content creators, events, and graphic design professionals. Invest in team members' professional growth through training and mentorship. Promote cross-departmental collaboration. QUALIFICATIONS: 10 years of experience in marketing and sales leadership; bachelor’s degree in marketing, business, or related field. Proven track record in developing successful marketing strategies. Experience with marketing platforms, CRM systems, and analytics tools. Understanding of digital marketing channels and website management. Excellent communication, organization, and presentation skills. Ability to manage multiple stakeholders and problem-solve. Must be at least 21 years of age. A strong affinity for the mission of Zoo Knoxville. Exceptional written and oral communication skills. Ability to work outside regular business hours. Proficient with Microsoft Office and Google Analytics. Ability to prepare professional reports and marketing materials. Acts with integrity and maintains confidentiality. Must pass a pre-employment drug screen and background check. Don’t meet every requirement? At Zoo Knoxville, we encourage you to apply anyway. You may be just the right candidate for this or other roles. WORKING CONDITIONS: As an employee of Zoo Knoxville, you must possess English communication skills and the ability to communicate using a 2-way radio, email, and telephone. The position hours vary depending on business needs and will require weekend and some holiday shifts. This position may require working outdoors in all weather conditions.
#J-18808-Ljbffr
Job Title:
Director of Marketing and Sales Department:
Marketing Date Updated:
12/10/2024 Reports To:
Chief Development Officer Status:
Full Time; Exempt Supervises:
Graphics Coordinator; Special Events Coordinator; Media Manager; Communications Manager SUMMARY OF POSITION: As a member of the Zoo’s executive leadership team, the Director of Marketing and Sales leads the strategic development and execution of zoo-wide external communications related to marketing, advertising, and public relations across paid, earned, and owned channels. The Director oversees a team of professionals who work in close collaboration with colleagues in various departments to develop and implement comprehensive communication, marketing, and event strategies that strengthen the Zoo Knoxville brand and drive revenue and attendance for the organization. RESPONSIBILITIES: Marketing: Exemplify Zoo Knoxville’s Core Values through interactions with guests and fellow team members. Oversee and develop comprehensive performance marketing and communications strategies to drive audience acquisition, attendance, and membership revenue growth. Manage relationships with our agency of record to build and execute effective paid advertising campaigns and website content. Develop and manage annual marketing budgets effectively and allocate resources strategically. Build and maintain relationships with external partners, agencies, and vendors. Monitor and assess the effectiveness of marketing campaigns. Ensure all external content aligns with brand standards. Communications: Serve as the Zoo’s Principal Information Officer and primary media contact. Develop strategic content and messaging for the Zoo’s owned media channels. Develop public relations plans to maximize earned media coverage. Execute emergency and organizational crisis communication plans when necessary. Events and Graphic Design: Supervise Special Events Coordinator to oversee special events. Evaluate event results and recommend modifications. Supervise Graphic Coordinator for graphics inventory and production. Lead efforts to meet and surpass annual revenue targets. Develop and implement comprehensive sales strategies. Cultivate relationships with corporate partners and sponsors. Use data-driven insights to refine strategies. Team Leadership and Development: Lead and mentor a team of content creators, events, and graphic design professionals. Invest in team members' professional growth through training and mentorship. Promote cross-departmental collaboration. QUALIFICATIONS: 10 years of experience in marketing and sales leadership; bachelor’s degree in marketing, business, or related field. Proven track record in developing successful marketing strategies. Experience with marketing platforms, CRM systems, and analytics tools. Understanding of digital marketing channels and website management. Excellent communication, organization, and presentation skills. Ability to manage multiple stakeholders and problem-solve. Must be at least 21 years of age. A strong affinity for the mission of Zoo Knoxville. Exceptional written and oral communication skills. Ability to work outside regular business hours. Proficient with Microsoft Office and Google Analytics. Ability to prepare professional reports and marketing materials. Acts with integrity and maintains confidentiality. Must pass a pre-employment drug screen and background check. Don’t meet every requirement? At Zoo Knoxville, we encourage you to apply anyway. You may be just the right candidate for this or other roles. WORKING CONDITIONS: As an employee of Zoo Knoxville, you must possess English communication skills and the ability to communicate using a 2-way radio, email, and telephone. The position hours vary depending on business needs and will require weekend and some holiday shifts. This position may require working outdoors in all weather conditions.
#J-18808-Ljbffr