Digital Marketing Specialist

Position: Digital Marketing Specialist (Temp to Hire)

An established e-commerce company is looking for a Digital Marketing Specialist to lead and execute digital marketing initiatives that align with business goals. This role combines strategic planning with hands-on implementation to monitor, optimize, and drive digital marketing efforts. The right candidate will manage technical tasks directly and collaborate with external resources as needed.

Responsibilities:

• Digital Advertising: Design and implement a comprehensive digital advertising strategy focused on PPC for high-value e-commerce products, including search and shopping campaigns on Google and Microsoft Ads. Manage and maintain a large product feed.
• Social Media Management: Develop and oversee social media content to boost engagement and connect with target audiences.
• Email Marketing: Create and execute email campaigns, including managing cold outreach. Handle permissions, contacts, and CRM synchronization for effective lead management.
• Lead Management: Use Zapier to automate data transfer from web forms into the CRM (currently ACT, transitioning to Odoo) to create and assign contacts and opportunities.
• Data Analysis: Perform in-depth analysis of marketing data, using tools like GA4 and Looker Studio to identify trends, assess performance, and optimize strategies.
• Technical Implementation: Set up and maintain tracking codes, pixels, and other essential elements of digital campaigns to ensure accurate tracking.
• Website Management: Manage website hosting, make edits, and add new products to ensure the site is up-to-date and optimized.
• Graphics Creation: Design engaging graphics to support and enhance marketing campaigns.

Candidate Profile:

If you have a strong background in digital marketing with a blend of strategic thinking and technical execution, especially in an e-commerce setting, we encourage you to apply.

Qualifications:

• Experience: Minimum of 5 years in digital marketing roles with a mix of strategy and hands-on execution. Expertise in PPC, CRM management, and lead generation.
• Education: Bachelor’s degree in marketing, business administration, communications, or a related field. Certifications in digital marketing are a plus.
• Digital Marketing Proficiency: Skilled in managing digital channels such as email, social media, and PPC. Familiar with Google and Microsoft Ads, product feed management, and CRM systems like ACT and Odoo.
• CRM and Automation Skills: Experience with CRM systems and automation tools like Zapier for efficient contact management.
• Analytical Skills: Strong data-driven decision-making skills, with experience using GA4, Looker Studio, and an ability to translate complex data into actionable insights.
• Strategic and Innovative: Capable of strategic planning, identifying trends, and implementing creative solutions to achieve business goals.
• Communication Skills: Excellent written and verbal communication skills for effective collaboration and clear presentation.
• Preferred: Experience with WooCommerce, WordPress, and marketing luxury goods to high-net-worth individuals.

This role offers the chance to work in a dynamic environment, leveraging a diverse set of digital marketing skills to support brand growth and customer engagement across digital platforms.