Lucyd
Head of Digital Marketing & Brand Strategy
Lucyd, Miami, Florida, us, 33222
About Us
Innovative Eyewear Inc. (NASDAQ: LUCY) is a pioneering force in the smart eyewear industry, spearheading the fusion of fashion and technology through our flagship Lucyd brand. As a publicly-traded company, we're revolutionizing the eyewear experience by developing cutting-edge audio eyewear solutions that seamlessly integrate into our customers' lifestyles. Position Overview
We're seeking a visionary Head of Digital Marketing & Brand Strategy to drive our company's market presence and growth initiatives. This executive-level position will be responsible for architecting and executing our global digital marketing strategy while building and maintaining a powerful brand presence in the rapidly evolving wearable technology sector. The role combines strategic leadership with hands-on expertise in digital transformation, offering the opportunity to shape the future of a NASDAQ-listed company in the exciting intersection of fashion and technology. Strategic Leadership Responsibilities Brand & Digital Strategy
Architect and execute comprehensive digital marketing and brand strategies that position Lucyd as the premier smart eyewear brand Lead digital transformation initiatives across all marketing channels and customer touchpoints Develop and articulate compelling brand narratives that resonate with our target audiences Drive innovation in marketing technology adoption and implementation Growth & Performance Marketing
Oversee multi-million dollar marketing budget allocation across channels Drive customer acquisition and retention strategies through data-driven decision making Lead the development of performance marketing frameworks and ROI measurement systems Direct the optimization of customer journey and conversion rate strategies Team & Resource Leadership
Build and mentor high-performing marketing teams, including in-house and remote professionals Manage relationships with agencies, vendors, and technology partners Foster a culture of innovation, experimentation, and continuous improvement Drive cross-functional collaboration with Product, Sales, and Technology teams Digital Marketing Excellence
Spearhead the evolution of our digital marketing ecosystem Own the development and execution of integrated marketing campaigns across all digital channels Lead the implementation of marketing automation and CRM strategies Direct SEO/SEM strategies to drive organic growth and market presence Qualifications Experience & Education
8+ years of progressive marketing experience, with at least 5 years in senior leadership roles Proven track record of scaling digital marketing operations for consumer technology brands Bachelor's degree required; MBA or relevant master's degree preferred Demonstrated success in managing seven-figure marketing budgets Experience in D2C e-commerce and technology sector marketing Essential Skills
Strategic thinking and execution capabilities at both macro and micro levels Deep understanding of digital marketing technologies and platforms Expertise in marketing analytics, attribution modeling, and data-driven decision making Strong financial acumen and budget management capabilities Excellence in team leadership and cross-functional collaboration Technical Proficiencies
Advanced knowledge of marketing technology stack (Marketing Automation, CRM, Analytics) Proficiency in digital advertising platforms (Meta Ads, Google Ads, Programmatic) Experience with AI tools and marketing automation technologies Understanding of e-commerce platforms and optimization techniques What We Offer
Competitive executive compensation package Equity participation opportunities Comprehensive health and wellness benefits Professional development and executive coaching Opportunity to shape the future of wearable technology Dynamic, innovative work environment Flexible work arrangements Impact & Opportunity
This role offers the unique opportunity to: Shape the future of a publicly traded company in an emerging technology sector Build and lead high-performing marketing teams Drive innovation at the intersection of fashion and technology Make a significant impact on company growth and market position
Innovative Eyewear Inc. (NASDAQ: LUCY) is a pioneering force in the smart eyewear industry, spearheading the fusion of fashion and technology through our flagship Lucyd brand. As a publicly-traded company, we're revolutionizing the eyewear experience by developing cutting-edge audio eyewear solutions that seamlessly integrate into our customers' lifestyles. Position Overview
We're seeking a visionary Head of Digital Marketing & Brand Strategy to drive our company's market presence and growth initiatives. This executive-level position will be responsible for architecting and executing our global digital marketing strategy while building and maintaining a powerful brand presence in the rapidly evolving wearable technology sector. The role combines strategic leadership with hands-on expertise in digital transformation, offering the opportunity to shape the future of a NASDAQ-listed company in the exciting intersection of fashion and technology. Strategic Leadership Responsibilities Brand & Digital Strategy
Architect and execute comprehensive digital marketing and brand strategies that position Lucyd as the premier smart eyewear brand Lead digital transformation initiatives across all marketing channels and customer touchpoints Develop and articulate compelling brand narratives that resonate with our target audiences Drive innovation in marketing technology adoption and implementation Growth & Performance Marketing
Oversee multi-million dollar marketing budget allocation across channels Drive customer acquisition and retention strategies through data-driven decision making Lead the development of performance marketing frameworks and ROI measurement systems Direct the optimization of customer journey and conversion rate strategies Team & Resource Leadership
Build and mentor high-performing marketing teams, including in-house and remote professionals Manage relationships with agencies, vendors, and technology partners Foster a culture of innovation, experimentation, and continuous improvement Drive cross-functional collaboration with Product, Sales, and Technology teams Digital Marketing Excellence
Spearhead the evolution of our digital marketing ecosystem Own the development and execution of integrated marketing campaigns across all digital channels Lead the implementation of marketing automation and CRM strategies Direct SEO/SEM strategies to drive organic growth and market presence Qualifications Experience & Education
8+ years of progressive marketing experience, with at least 5 years in senior leadership roles Proven track record of scaling digital marketing operations for consumer technology brands Bachelor's degree required; MBA or relevant master's degree preferred Demonstrated success in managing seven-figure marketing budgets Experience in D2C e-commerce and technology sector marketing Essential Skills
Strategic thinking and execution capabilities at both macro and micro levels Deep understanding of digital marketing technologies and platforms Expertise in marketing analytics, attribution modeling, and data-driven decision making Strong financial acumen and budget management capabilities Excellence in team leadership and cross-functional collaboration Technical Proficiencies
Advanced knowledge of marketing technology stack (Marketing Automation, CRM, Analytics) Proficiency in digital advertising platforms (Meta Ads, Google Ads, Programmatic) Experience with AI tools and marketing automation technologies Understanding of e-commerce platforms and optimization techniques What We Offer
Competitive executive compensation package Equity participation opportunities Comprehensive health and wellness benefits Professional development and executive coaching Opportunity to shape the future of wearable technology Dynamic, innovative work environment Flexible work arrangements Impact & Opportunity
This role offers the unique opportunity to: Shape the future of a publicly traded company in an emerging technology sector Build and lead high-performing marketing teams Drive innovation at the intersection of fashion and technology Make a significant impact on company growth and market position