Lucyd | Head of Digital Marketing & Brand Strategy
Lucyd, Miami, FL, United States
About Us
Innovative Eyewear Inc. (NASDAQ: LUCY) is a pioneering force in the smart eyewear industry, spearheading the fusion of fashion and technology through our flagship Lucyd brand. As a publicly-traded company, we're revolutionizing the eyewear experience by developing cutting-edge audio eyewear solutions that seamlessly integrate into our customers' lifestyles.
Position Overview
We're seeking a visionary Head of Digital Marketing & Brand Strategy to drive our company's market presence and growth initiatives. This executive-level position will be responsible for architecting and executing our global digital marketing strategy while building and maintaining a powerful brand presence in the rapidly evolving wearable technology sector. The role combines strategic leadership with hands-on expertise in digital transformation, offering the opportunity to shape the future of a NASDAQ-listed company in the exciting intersection of fashion and technology.
Strategic Leadership ResponsibilitiesBrand & Digital Strategy
Architect and execute comprehensive digital marketing and brand strategies that position Lucyd as the premier smart eyewear brandLead digital transformation initiatives across all marketing channels and customer touchpointsDevelop and articulate compelling brand narratives that resonate with our target audiencesDrive innovation in marketing technology adoption and implementationGrowth & Performance Marketing
Oversee multi-million dollar marketing budget allocation across channelsDrive customer acquisition and retention strategies through data-driven decision makingLead the development of performance marketing frameworks and ROI measurement systemsDirect the optimization of customer journey and conversion rate strategiesTeam & Resource Leadership
Build and mentor high-performing marketing teams, including in-house and remote professionalsManage relationships with agencies, vendors, and technology partnersFoster a culture of innovation, experimentation, and continuous improvementDrive cross-functional collaboration with Product, Sales, and Technology teamsDigital Marketing Excellence
Spearhead the evolution of our digital marketing ecosystemOwn the development and execution of integrated marketing campaigns across all digital channelsLead the implementation of marketing automation and CRM strategiesDirect SEO/SEM strategies to drive organic growth and market presence
Qualifications
Experience & Education
8+ years of progressive marketing experience, with at least 5 years in senior leadership rolesProven track record of scaling digital marketing operations for consumer technology brandsBachelor's degree required; MBA or relevant master's degree preferredDemonstrated success in managing seven-figure marketing budgetsExperience in D2C e-commerce and technology sector marketingEssential Skills
Strategic thinking and execution capabilities at both macro and micro levelsDeep understanding of digital marketing technologies and platformsExpertise in marketing analytics, attribution modeling, and data-driven decision makingStrong financial acumen and budget management capabilitiesExcellence in team leadership and cross-functional collaborationTechnical Proficiencies
Advanced knowledge of marketing technology stack (Marketing Automation, CRM, Analytics)Proficiency in digital advertising platforms (Meta Ads, Google Ads, Programmatic)Experience with AI tools and marketing automation technologiesUnderstanding of e-commerce platforms and optimization techniques
What We Offer
Competitive executive compensation packageEquity participation opportunitiesComprehensive health and wellness benefitsProfessional development and executive coachingOpportunity to shape the future of wearable technologyDynamic, innovative work environmentFlexible work arrangementsImpact & Opportunity This role offers the unique opportunity to:
Shape the future of a publicly traded company in an emerging technology sectorBuild and lead high-performing marketing teamsDrive innovation at the intersection of fashion and technologyMake a significant impact on company growth and market position