Peachtree Entertainment
Revenue Analyst - Ticketing
Peachtree Entertainment, Nashville, Tennessee, United States
The Revenue Strategy Analyst - Ticketing will support Peachtree Entertainment’s efforts to maximize ticket sales and revenue for its artists through Live Events. This role is critical in analyzing ticketing data, developing pricing strategies, and optimizing inventory to achieve revenue goals. Reporting to the VP of Ticketing & Revenue, the ideal candidate combines advanced analytical skills with a deep understanding of ticketing trends and the live entertainment industry. Key Responsibilities: • Revenue Optimization: Analyze ticket sales and pricing data to identify opportunities for revenue growth and implement strategic pricing models, including dynamic and demand-based pricing. • Data Analysis & Reporting: Build and maintain dashboards to track sales, inventory, and revenue performance, ensuring stakeholders have access to timely and actionable insights. • Market Research: Conduct competitor analysis and assess market trends to refine ticketing strategies and ensure competitiveness. • Collaboration: Work closely with the marketing, operations, and ticketing teams to align on pricing, inventory management, and promotional strategies. • Event Support: Assist in creating ticket scaling and seating plans, including pricing tiers, holds, and inventory allocations. • Forecasting: Partner with internal teams to forecast sales and revenue performance, supporting decision-making for both short- and long-term planning. • Post-Event Analysis: Conduct post-event reviews to evaluate ticket sales strategies and make recommendations for future events. • Platform Integration: Collaborate with ticketing platform partners (e.g., Ticketmaster, AXS, iTickets, Paciolan, etc) to ensure accurate reporting and seamless implementation of pricing adjustments. Qualifications: Education and Experience: • Bachelor’s degree in Business, Data Analytics, Economics, Mathematics or a related field. • 2–5 years of experience in revenue management, ticketing, or data analysis, preferably in live entertainment, sports, or hospitality industries. Skills and Competencies: • Proficiency in data analysis tools (Excel, Tableau, Power BI) and ticketing platforms (e.g., Ticketmaster TM1, AXS). • Experience with dynamic pricing, revenue optimization, or yield management. • Strong analytical and problem-solving skills, with the ability to distill insights from large data sets. • Familiarity with CRM systems (e.g., Salesforce) and digital marketing tools is a plus. • Excellent verbal and written communication skills to present complex data in an understandable way. • Highly organized, detail-oriented, and capable of managing multiple priorities. Personal Attributes : • Passion for live entertainment and a data-driven approach to problem-solving. • Strong collaboration skills and a proactive, self-starter mindset. • Adaptable in a fast-paced, results-driven environment. Compensation and Benefits: • Competitive Salary • Health, Dental, and vision insurance • Paid Time off and holidays • 401(k) with company match • Opportunities to grow and develop in a fun, dynamic environment.