L.A. Care Health Plan
Media Relations Specialist III
L.A. Care Health Plan, Los Angeles, California, United States, 90079
Media Relations Specialist III
Job Category:
Sales & Marketing Department:
Communications Location:
Los Angeles, CA, US, 90017 Position Type:
Full Time Requisition ID:
11865 Salary Range:
$88,854.00 (Min.) - $115,509.00 (Mid.) - $142,166.00 (Max.) Established in 1997, L.A. Care Health Plan is an independent public agency created by the state of California to provide health coverage to low-income Los Angeles County residents. We are the nation’s largest publicly operated health plan, serving more than 2 million members. Mission:
L.A. Care’s mission is to provide access to quality health care for Los Angeles County's vulnerable and low-income communities and residents. The Media Relations Specialist III is responsible for strategizing, leading, developing, and implementing a broad range of public relations activities in support of the organization’s mission, vision, values, and priorities. The Specialist manages the work of the contracted Public Relations agency and leads the account representative on the projects/programs/initiatives for which L.A. Care is seeking attention. The Specialist also manages communication between the organization and media outlets to elevate the organization’s corporate profile and enhance its public perception. Duties
Establish and cultivate relationships with media, including reporters, editors, podcasters, and bloggers, to increase the positive profile of L.A. Care. Respond to media inquiries by vetting the request and sourcing the appropriate subject matter expert for comment; coordinate and schedule interviews. Proactively pitch media on positive stories about L.A. Care and its programs/projects/initiatives. Collaborate with internal and external stakeholders to identify potential stories to pitch. Hold weekly meetings with the contracted Public Relations agency. Maintain and update internal media lists and manage contracts with the Public Relations agency and other media vendors. Develop and edit materials for external audiences, including press releases and key messaging. Develop holding statements and talking points in crisis management situations. Support Director on issues management and represent L.A. Care in external communications matters. Use available equipment to shoot video at L.A. Care-hosted events and ensure clips are provided to news outlets. Ensure all broadcast clips are ordered from clipping services for stakeholders. Produce questions for interviews conducted by the internal video production team. Coordinate and execute media events, ensuring positive attendance and coverage. Communicate with top leaders at the health plan to coordinate media opportunities. Provide media training and public speaking preparation for leadership team members. Evaluate business operations and processes, providing mentorship and contributing specialized knowledge. Mentor other members of the Communications Department on media and public relations issues. Perform other duties as assigned. Education Required
Bachelor's Degree in Communications or Journalism. In lieu of degree, equivalent education and/or experience may be considered. Education Preferred
Master's Degree in Communications or Journalism. Experience
Required:
At least 5 years of relevant and increasing responsibility. Preferred:
Experience within a healthcare organization or understanding of Medi-Cal, Medicare, and related public health programs. Skills
Required: Existing relationships with regional, community, ethnic, and health industry journalists. Superior writing, editing, and interpersonal skills. Ability to manage public relations vendors. Deep understanding of current events and social media trends. Preferred:
Bilingual in one of L.A. Care Health Plan’s threshold languages is highly desirable. Physical Requirements
Light Additional Information
Financial Impact:
Salary and benefits; expenses related to media. L.A. Care offers a wide range of benefits including: Paid Time Off (PTO) Tuition Reimbursement Retirement Plans Medical, Dental and Vision Wellness Program
#J-18808-Ljbffr
Sales & Marketing Department:
Communications Location:
Los Angeles, CA, US, 90017 Position Type:
Full Time Requisition ID:
11865 Salary Range:
$88,854.00 (Min.) - $115,509.00 (Mid.) - $142,166.00 (Max.) Established in 1997, L.A. Care Health Plan is an independent public agency created by the state of California to provide health coverage to low-income Los Angeles County residents. We are the nation’s largest publicly operated health plan, serving more than 2 million members. Mission:
L.A. Care’s mission is to provide access to quality health care for Los Angeles County's vulnerable and low-income communities and residents. The Media Relations Specialist III is responsible for strategizing, leading, developing, and implementing a broad range of public relations activities in support of the organization’s mission, vision, values, and priorities. The Specialist manages the work of the contracted Public Relations agency and leads the account representative on the projects/programs/initiatives for which L.A. Care is seeking attention. The Specialist also manages communication between the organization and media outlets to elevate the organization’s corporate profile and enhance its public perception. Duties
Establish and cultivate relationships with media, including reporters, editors, podcasters, and bloggers, to increase the positive profile of L.A. Care. Respond to media inquiries by vetting the request and sourcing the appropriate subject matter expert for comment; coordinate and schedule interviews. Proactively pitch media on positive stories about L.A. Care and its programs/projects/initiatives. Collaborate with internal and external stakeholders to identify potential stories to pitch. Hold weekly meetings with the contracted Public Relations agency. Maintain and update internal media lists and manage contracts with the Public Relations agency and other media vendors. Develop and edit materials for external audiences, including press releases and key messaging. Develop holding statements and talking points in crisis management situations. Support Director on issues management and represent L.A. Care in external communications matters. Use available equipment to shoot video at L.A. Care-hosted events and ensure clips are provided to news outlets. Ensure all broadcast clips are ordered from clipping services for stakeholders. Produce questions for interviews conducted by the internal video production team. Coordinate and execute media events, ensuring positive attendance and coverage. Communicate with top leaders at the health plan to coordinate media opportunities. Provide media training and public speaking preparation for leadership team members. Evaluate business operations and processes, providing mentorship and contributing specialized knowledge. Mentor other members of the Communications Department on media and public relations issues. Perform other duties as assigned. Education Required
Bachelor's Degree in Communications or Journalism. In lieu of degree, equivalent education and/or experience may be considered. Education Preferred
Master's Degree in Communications or Journalism. Experience
Required:
At least 5 years of relevant and increasing responsibility. Preferred:
Experience within a healthcare organization or understanding of Medi-Cal, Medicare, and related public health programs. Skills
Required: Existing relationships with regional, community, ethnic, and health industry journalists. Superior writing, editing, and interpersonal skills. Ability to manage public relations vendors. Deep understanding of current events and social media trends. Preferred:
Bilingual in one of L.A. Care Health Plan’s threshold languages is highly desirable. Physical Requirements
Light Additional Information
Financial Impact:
Salary and benefits; expenses related to media. L.A. Care offers a wide range of benefits including: Paid Time Off (PTO) Tuition Reimbursement Retirement Plans Medical, Dental and Vision Wellness Program
#J-18808-Ljbffr