Digital Marketing Manager

We are seeking an experienced and results-driven Digital Marketing Manager to lead our online marketing efforts. This role requires a strategic thinker who can drive traffic, increase engagement, and deliver measurable growth. The ideal candidate will be adept at managing campaigns across various digital platforms and possess a deep understanding of analytics and optimization techniques. Key Responsibilities: Develop and implement comprehensive digital marketing strategies to achieve business goals. Oversee all digital channels, including SEO, SEM, social media, email marketing, and paid advertising. Plan and execute targeted campaigns to drive brand awareness, lead generation, and customer retention. Conduct in-depth performance analysis using tools like Google Analytics, and provide actionable insights. Manage content strategy, ensuring alignment with brand guidelines and audience needs. Collaborate with cross-functional teams, including sales, product development, and design, to optimize campaigns. Monitor market trends, competitor activities, and emerging technologies to refine strategies. Manage the digital marketing budget, ensuring cost-effective investments and ROI optimization. Lead, mentor, and manage a team of digital marketing professionals. Ensure compliance with data privacy regulations and best practices. Qualifications: Bachelor's degree in Marketing, Business, or a related field. (Master’s preferred.) 5 years of proven experience in digital marketing, including leadership roles. Expertise in SEO, PPC, social media platforms (e.g., Facebook, LinkedIn, Instagram), and email marketing tools. Proficiency in analytics and tracking tools such as Google Analytics, SEMrush, and HubSpot. Strong knowledge of content management systems (CMS), such as WordPress. Excellent communication, project management, and leadership skills. Creative thinker with a data-driven approach to problem-solving. Certifications in Google Ads, Analytics, or similar platforms are a plus. Hourly Rate: $30 - $35. Company Overview: Beyond LED Technology is committed to providing efficient and innovative products to our customers since 2008. We have grown to a full-fledged LED lighting manufacturer with a vast portfolio of commercial, industrial, and specialty products. We have dedicatedly worked on research and development to bring intelligently designed products to our customers. We focus on rethinking the way electricity is used and introducing quality products at competitive pricing over time. Our product lines include retrofit, indoor, outdoor, specialty, signage, and solar lighting. For more details about us, please visit our website: https://beyondledtechnology.com/