BLADE
Integrated Marketing Manager
BLADE, New York, New York, us, 10261
Position Overview:
We are seeking a motivated and enthusiastic Integrated Marketing Manager to join the BLADE Marketing Team. This role will oversee the strategy, execution, and performance of campaigns across email, SMS, in-app messaging, push notifications, and other owned channels to drive customer engagement, retention, and growth. The ideal candidate is passionate about marketing, eager to learn, and capable of multitasking in a fast-paced environment.
The ideal candidate is both a creative thinker and a data-driven decision-maker, with a proven track record of optimizing marketing performance and delivering personalized, omnichannel customer experiences.
About the role
As our Integrated Marketing Manager, you will:
Owned Channel Strategy & Execution Develop and execute an integrated marketing strategy for owned channels, ensuring alignment with broader marketing and business objectives. Design and implement personalized, data-driven campaigns across email, push, SMS, and in-app messaging using Braze and Attentive. Own the content calendar for owned channels, coordinating with creative, product, and other marketing teams to deliver cohesive messaging. Support the creation of marketing collateral, including push notifications, social media content (Instagram and TikTok), emails, and promotional materials Optimize the flow and cadence of communications across e-mail, app, and website Performance Analysis & Optimization Lifecycle Marketing: utilize Braze to build, test, and optimize campaigns, including segmentation, personalization, and journey orchestration. Analyze campaign performance, generating insights to inform strategy and improve KPIs such as open rates, CTR, conversion rates, and customer retention. Conduct ongoing testing (A/B and multivariate) to optimize messaging, timing, and audience segmentation. Report regularly on campaign results and opportunities for improvement to stakeholders Product Marketing and Cross-Functional Collaboration
Assist with the coordination of events, marketing flights, and other promotional activities, including logistical planning, vendor management, and onsite support Develop an in-depth understanding of current business policies/procedures/pricing and operations while determining optimal program execution methods to improve ROI as well as retention Help define short- and long-term initiatives that support business goals and program measurements of success; gain necessary internal alignment, and personally see those initiatives through from conception to execution ensuring the expected quality and on-time execution What We Look For
Required:
Bachelor's degree in Marketing, Communications, Business, or a related field. 2-3 years of experience in integrated or digital marketing with a focus on owned channels Proficient knowledge and hands-on experience with Braze (certification preferred) Familiarity with CRM systems, audience segmentation, and data enrichment techniques. Proficient knowledge of Figma, and Photoshop Proficiency in content creation on social media platforms (Instagram, TikTok, Linkedin) Proven success in creating and managing omnichannel marketing campaigns Strong analytical skills with experience using tools like Google Analytics, Tableau, or similar Exceptional project management and organizational skills, with the ability to handle multiple projects simultaneously Knowledge of HTML/CSS for email templates is a plus. Must exhibit a professional personal presentation and brand, strong competency in project management, and the ability to rapidly learn new marketing software systems Preferred: Strategic + Hands-On: Experience crafting strategy as well as tactical implementation. Data-Driven + Excellent Communication Skills: Strong analytical skills in analyzing large data sets and turning them into actionable insights. Self-Motivated + Team-Oriented: works well independently and collaboratively with all levels of the organization. Decisive + Accountable: Must demonstrate sound decision-making and the ability to react quickly under pressure, which requires being organized, having strong project management skills, with a proven track record of delivering high-quality work under tight timelines. Those who excel at Blade are entrepreneurial, nimble, scrappy and have a strong work ethic.
Salary:
This role will pay an annual salary between $80,000 and $90,000 per year.
The ideal candidate is both a creative thinker and a data-driven decision-maker, with a proven track record of optimizing marketing performance and delivering personalized, omnichannel customer experiences.
About the role
As our Integrated Marketing Manager, you will:
Owned Channel Strategy & Execution Develop and execute an integrated marketing strategy for owned channels, ensuring alignment with broader marketing and business objectives. Design and implement personalized, data-driven campaigns across email, push, SMS, and in-app messaging using Braze and Attentive. Own the content calendar for owned channels, coordinating with creative, product, and other marketing teams to deliver cohesive messaging. Support the creation of marketing collateral, including push notifications, social media content (Instagram and TikTok), emails, and promotional materials Optimize the flow and cadence of communications across e-mail, app, and website Performance Analysis & Optimization Lifecycle Marketing: utilize Braze to build, test, and optimize campaigns, including segmentation, personalization, and journey orchestration. Analyze campaign performance, generating insights to inform strategy and improve KPIs such as open rates, CTR, conversion rates, and customer retention. Conduct ongoing testing (A/B and multivariate) to optimize messaging, timing, and audience segmentation. Report regularly on campaign results and opportunities for improvement to stakeholders Product Marketing and Cross-Functional Collaboration
Assist with the coordination of events, marketing flights, and other promotional activities, including logistical planning, vendor management, and onsite support Develop an in-depth understanding of current business policies/procedures/pricing and operations while determining optimal program execution methods to improve ROI as well as retention Help define short- and long-term initiatives that support business goals and program measurements of success; gain necessary internal alignment, and personally see those initiatives through from conception to execution ensuring the expected quality and on-time execution What We Look For
Required:
Bachelor's degree in Marketing, Communications, Business, or a related field. 2-3 years of experience in integrated or digital marketing with a focus on owned channels Proficient knowledge and hands-on experience with Braze (certification preferred) Familiarity with CRM systems, audience segmentation, and data enrichment techniques. Proficient knowledge of Figma, and Photoshop Proficiency in content creation on social media platforms (Instagram, TikTok, Linkedin) Proven success in creating and managing omnichannel marketing campaigns Strong analytical skills with experience using tools like Google Analytics, Tableau, or similar Exceptional project management and organizational skills, with the ability to handle multiple projects simultaneously Knowledge of HTML/CSS for email templates is a plus. Must exhibit a professional personal presentation and brand, strong competency in project management, and the ability to rapidly learn new marketing software systems Preferred: Strategic + Hands-On: Experience crafting strategy as well as tactical implementation. Data-Driven + Excellent Communication Skills: Strong analytical skills in analyzing large data sets and turning them into actionable insights. Self-Motivated + Team-Oriented: works well independently and collaboratively with all levels of the organization. Decisive + Accountable: Must demonstrate sound decision-making and the ability to react quickly under pressure, which requires being organized, having strong project management skills, with a proven track record of delivering high-quality work under tight timelines. Those who excel at Blade are entrepreneurial, nimble, scrappy and have a strong work ethic.
Salary:
This role will pay an annual salary between $80,000 and $90,000 per year.